Write text that attracts customers to the gym

Your text is your sales coach. Well written, it attracts customers, fills courses and reduces the time spent convincing. Here's a simple method, ready-to-use templates, and a concrete testing plan to convert more leads. If you want to save time, centralize your offers, reservations and messages on EKKLO.

1) Choose the angle that says “it’s for me”

Precisely identify the person

• Main objective: weight loss, performance, well-being.
• Context: recovery after injury, lack of time, stress.
• Hinders: fear of judgment, price, lack of discipline.

Tip: start your texts with “For [person] who [context], who wants [objective], without [brake]”.

Example: “For busy mothers who want to get back in shape without spend hours. »

To refine your target, see how find your sports coach niche and focus your message.

P3 angle formula (Promise + Proof + Period)

• Promise: clear result.
• Proof: concrete element which reassures.
• Period: realistic deadline.

Examples:

• “-6 to -8 kg in 12 weeks, certified support, sessions 45 min. »
• « 3 more pull-ups in 30 days, video technical follow-up. »

What a good angle prevents

• Vague: “Get in shape. »
• Generic: “For everyone and for everything. »
• Unrealistic: “Total transformation in 10 days. »

2) The 7-block structure that converts

Use these blocks on your site, your registration pages or your posts.

1. Title that promises a clear benefit

Formula: Action verb + result + deadline/condition.

• “Tone the whole body in 2 sessions/week”
• “Lose 5 kg without long cardio”

2. Tagline that proves you understand

• “Tired of starting again every Monday? We simplify: 45 min, 3 times/week, program ready. »
• “No complicated machines, no hassle. A coach, a plan, results. »

3. Social proofs and reassuring elements

• Numerical testimonials: “-7.2 kg in 11 weeks”
• Opinion: “4.8/5 out of 132 returns”
• Before/after, diplomas, local partners.

Model: “92% of members achieve their goal at 3 months. »

4. Clear and readable offer

Present 1 flagship offer + options.

• Flagship offer: “12-week program - 2 coachings/week + nutrition plan + WhatsApp monitoring”
• Options: “Solo / Duo / Small group (4 people)”

Display the price and value: “Value €890, launch €690. »

5. Handling objections

• Time: “45 min sessions, slots 7 a.m.-9 p.m. »
• Price: “Payment in 3 installments, 14-day guarantee. »
• Motivation: “Weekly monitoring, backup plan if session missed. »

6. High positive friction call to action (CTA)

• "Book your free 20 min assessment"
• "Try a trial session this week"
• "Request your 7-day plan"

Make the action concrete: deadline + what happens next.

7. Postscript that crystallizes the urgency

• "8 places remaining this month"
• "Launch price until Sunday"

3) Words that sell without overselling

Talk benefits, not characteristics

• Feature: “3 HIIT sessions/week”
• Benefit: “Burn calories in 30 minutes, even if you're just starting out”

Formula: Feature → therefore → benefit.

Encrypt as much as possible

• Time frame: 4, 8 or 12 weeks.
• Frequency: 2 to 3 sessions/week.
• Indicators: weight, cm of waist circumference, number of repetitions.

Examples:

• “-4 to -6 cm in size in 6 weeks”
• “ +20% squat load in 8 weeks”

Useful (and safe) emotions

• Relief: “no more scattering”
• Pride: “you’re finally keeping up the pace”
• Safety: “protocol validated by a qualified coach »

Simple and active vocabulary

• Prefer: “Start”, “Test”, “Book”
• Avoid: “Optimize”, “implement”, “architecture”

4) Local SEO: be seen by the right people

Target queries local

• “sports coach [your city]”
• “gym [neighborhood] free trial”
• “weight loss [your city] program”

Integrate them into your titles, intro and FAQ.

Optimize your page

• A strong H1 (managed by your title page)
• 5-7 H2 around customer needs
• Localized “Who we are” paragraph
• Clickable contact details, hours, access map

Up-to-date Google Business Profile

• Recent photos, offers, posts weekly
• 1 to 2 reviews/week with personalized response
• Relevant categories, services listed

Data that reassures at a glance

• “4.7/5 out of 186 reviews”
• “350 m from Liberté metro”
• “Free 1 hour parking”

5) Ready-to-use models (copy and paste)

Title (x5)

• “Transform your figure in 12 weeks - without long cardio”
• “Regain confidence: -5 kg in 8 weeks, coaching included »
• "Progress visibly: +3 pull-ups in 30 days"
• "Gentle recovery after injury: tailor-made protocol"
• "Tone and energy in 45 min, 2 times/week"

Hook (x3)

• "You have everything tried. This time, we're simplifying: clear plan, weekly monitoring, quantified results. »
• “No need for 6 sessions/week. Two well-thought-out slots are enough. »
• “No judgment. One coach, one goal, one step after another. »

CTA (x5)

• “ Book your free fitness assessment (20 min)”
• “ Try a session this week”
• “ Receive your 7-day plan today”
• “ Get a clear quote in 2 minutes”
• “ Join the next group Monday »

Social proof (x3)

• “ Claire, -7.8 kg in 12 weeks, 2 sessions/week”
• “ 93% of our members maintain the rhythm at 3 months”
• “ 4.8/5 from 132 local reviews”

6) Adapt the text to the channel

Sales page (site)

• Complete blocks 1 to 7
• Simple price table (flagship offer + options)
• FAQ objections: price, time, level, material

Social networks

• Hook 1 sentence + proof + CTA
• Video 15-30 s: demonstration + short testimonial
• Ex: “45 min, 2 times/week. 4 places Monday. DM “MONDAY”. »

To produce regularly, see how create Insta or TikTok content with AI.

Email / SMS

• Email: 120-180 words, 1 objective, 1 CTA
• SMS: 120 characters, 1 offer, 1 deadline

Ex SMS: “Free trial until Saturday. 8 places. Answer “TRIAL” to book. »

Flyers / posters

• 1 promise, 1 proof, 1 QR code
• Address + discovery slot

7) Proofs and offers that make the decision easy

Pile up the evidence without being cumbersome

• 1 overall figure: “4.8/5”
• 2 short testimonials
• 1 visual before/after

Irresistible offer in 4 elements

• Expected result: “-4 to -6 cm size”
• Period: “6 weeks”
• Support: “weekly monitoring + nutrition plan”
• Reduced risk: “14-day guarantee”

Useful bonuses (and not gimmick)

• E-book recipes 15 min
• Free mobility session
• InBody measures at start

Ethical emergency

• Limited places per coach
• Launch price over a clear period

8) Complete examples per persona

Beginner not very available

• Title: “ 2 sessions/week, energy regained in 6 weeks”
• Hook: “45 min per session. No long cardio. Simple tracking. »
• Offer: “12 sessions + express meal plan + WhatsApp monitoring”
• Proof: “4.8/5 - 93% keep up”
• CTA: “Book your free fitness assessment”

Intermediate who is stagnating

• Title: “Break it plateau: +20% load in 8 weeks »
• Hook: “Technique, programming, recovery: we adjust everything. »
• Offer: “2 coaching sessions/week + individual program + video analysis”
• Proof: “+18% average load on 47 members”
• CTA: “Plan your free audit”

Advanced performance-oriented

• Title: “Prepare your 10 km sub-50 in 10 weeks »
• Hook: “3 key sessions + threshold work + targeted reinforcement. »
• Offer: “Race plan + renfo + nutrition + VMA test”
• Proof: “76% go under 50 min”
• CTA: “Start your cycle from Monday”

9) Set up an iteration cycle over 30 days

Week 1: publish version 1

• Choose a P3 angle
• Write the page in 7 blocks
• Create 3 title variations

Centralize your reservations and responses directly via EKKLO.

Week 2: measure and adjust

• Compare the 3 titles (CTR and clicks on CTA)
• Test 2 different hooks
• Add 2 short social proofs

Week 3: accelerate conversion

• Add 1 useful bonus
• Simplify the reservation form
• Offer 2 fixed trial slots/week

Week 4: automate follow-up

• Monitoring D+1, D+3, D+7 for interested people
• Post-trial sequences: testimonial + limited offer
• Follow-up of hot/cold leads

Save time by setting up your reminders and messages: automate your coaching activity.

Takeaways

• A specific angle beats a generic message.
• The 7-block structure moves from interest to action.
• Quantify benefits and deadlines, add simple proof.
• Adapt the message to the channel with 1 objective per medium.
• Measure every week and automate reminders with EKKLO.

Conclusion: go from “pretty text” to text that fills your niches

Start with a P3 angle, write your page in 7 blocks, add 3 simple proofs and a concrete CTA. Publish, test a new title every week, and automate reminders. To centralize offers, reservations, payments and messages, save time with EKKLO.

Need a helping hand to start prospecting? Read this practical guide to obtain your first 3 clients, then create a clear and attractive offer. When you're ready, turn this flow into regular members with a simple message and concrete proof.

You can also structure your prices and packages with a clear page and a unique CTA. And if you want to go further, explore the other resources on the EKKLO blog… and above all, upload your version 1 today.