Technology and sports marketing: the 90-day action plan

Technology is not here to replace you, but to amplify your impact. With a simple method and well-chosen tools, a coach, a studio or a small room can structure their sports marketing, save time and increase their income.

This 90-day action plan guides you step by step, with concrete examples, metrics to follow and easy-to-deploy tools. To centralize offers, scheduling, payments, progress tracking and messages, the EKKLO platform is designed for you: info.ekklo.com.

Why technology is changing sports marketing today

Data and personalization

Connected tools help you understand what your customers want really. Combining training history, goals and preferences allows you to send messages that are useful, not intrusive. This personalization makes your sports marketing more relevant and increases your conversions.

Example: different automatic messages depending on the objective (weight loss, performance, health). Result observed among equipped coaches: +15 to +30% email opening.

Time saved and consistency

Automating reminders, making appointments and reminders reduces forgetting on the client and team side. Consistency, the key to good sports marketing, becomes possible without spending your evenings.

Realistic target: 3 hours saved per week from the first month by automating registrations, reminders and payments.

Measurement and decisions

Piloting without numbers is piloting by sight. With a simple dashboard, you track the essentials: new leads, reservations, no-show rate, revenue per offer. You know what to improve, and when.

Tip: define 1 objective per quarter (eg: +20% online reservations) and 3 actions maximum to achieve it.

When establishing your positioning, this guide can help: choose and refine your sports coach niche. And to centralize everything on a daily basis, also consult info.ekklo.com.

Lay the foundations (Weeks 1 to 2)

Choose your target and your promise

• Precise target: ex. “Women 30-45 years old, 2 children, objective: tone up without spending 10 hours/week”.
• Clear promise: “-4 cm waistline in 8 weeks, simple follow-up, 40 min sessions”.
• Proof: 3 short testimonials + before/after photos if possible.

The clarity of the promise does 50% of the work in marketing sporty. Avoid “everything for everyone”.

Simple offers and prices

• 1 entry offer: 14-day “discovery” trial.
• 1 core offer: 3-month renewable subscription.
• 1 premium offer: personalized support + nutrition monitoring.

Price advice: structure by result, not by session duration. View the payment plan and what it includes.

Minimal tool stack

• Reservation site/page with secure payment.
• Light CRM to manage leads and reminders.
• Planning and messaging tool.

EKKLO brings these building blocks together: creation of offers, scheduling, messages, payments and progress tracking all in one place. Save time from the start: info.ekklo.com.

Attract (Weeks 3 to 6)

Content that converts

Publish 2 reusable formats:

• 1 “proof”/week: customer testimonial, quantified progress, behind the scenes.
• 1 “actionable result”/week: mini-program, nutrition checklist, warm-up routine.

Simple structure for your posts:

• Hook: pain or targeted goal.
• Proof: short real case.
• Action: book a trial, DM “TRIAL”, form.

Need to speed up creation? Find out how to use AI for your content: create Insta/TikTok content with AI when you're a coach.

Local ads intelligent

Test budget: €10-20 per day for 14 days, targeting 5-8 km around your location. Audience: people interested in fitness and wellness. Objective: conversions (trial reservation) rather than “likes”.

Message: same promise as your core offer. Add social proof and a clear call to action.

Partnerships and social proof

• 3 local partners: physiotherapist, nutritionist, healthy business. Visibility exchange.
• 21-day community challenge with local hashtag.
• 1 free live masterclass/month, replay accessible after registration.

Your sports marketing gains credibility when others talk about you.

Convert and sell (Weeks 7 to 8)

Reservation pages which reassure

Your page must contain:

• Clear promise + main benefit.
• 3 proofs: testimonials, progress figures, reviews.
• What is included + what is not included.
• Simple guarantee: “24-hour cancellation, refunded if not convinced after 2 sessions."

Measurement: aims for a page conversion rate > 3%. Below, rework the promise or proof.

DM and call scripts

• Initial DM: “Hi [First Name], I saw your interest in [goal]. Where are you today?”
• Qualification: 3 questions max (objective, brake, deadline).
• Closing: “Next simple step: a 40 min test this week. Tuesday 6 p.m. or Thursday 12 p.m.?»

Every script must invite a timed action. Record your best messages and automate follow-ups.

Trial offers and guarantees

Offer a clear trial: 14 days with 2 guided sessions + basic plan. Reassure with a “satisfied or refunded” guarantee on the test. Targeted conversion: 35-50% of trials into subscriptions.

To optimize your sessions with tech (trackers, planning, feedback), read: use technology to optimize your sessions.

Build loyalty and increase value (Weeks 9 to 12)

Automated onboarding

• Email/Day 0: welcome + reminder of next steps.
• Day 2: quick app tutorial + how to book.
• Day 7: objective check-in + mini victory.

Objective: that the customer knows what to do, when, and how to measure their progress.

Monitoring progress and useful upsell

Follow 3 visible indicators: frequency, progress on 1 key movement, felt energy. Show the evolution every 2 weeks.

Logical upgrade: move from the standard plan to the premium plan when the frequency has been stable for 4 weeks.

Community and retention

• Monthly “PRs & Victories” class.
• Progression table visible in the room/app.
• Personalized “+1 month” message with symbolic gift.

Target < 5% monthly churn. If more, recontact inactive people with a 2-step recovery plan.

Drive by the numbers

7 metrics to follow

• Leads/month
• Trial page conversion rate
• No-show rate
• Trial → subscription conversion rate
• Average revenue per customer (ARPU)
• 3-month retention
• Recommendations (NPS or average rating)

Starting benchmarks realistic:

• Page conversion: 3-6%
• Trial → subscription: 35-60%
• No-show < 12%

Weekly dashboard

Every Monday, 20 minutes for:

• Note your figures (week N-1).
• Identify 1 bottleneck (eg: too many no-shows).
• Launch 1 micro-action (eg: SMS reminder + email 24 hours before).

When to iterate

• If an action does not improve a KPI after 2 weeks, change a single variable (promise, proof, call-to-action).
• Test 2 versions max in parallel to keep clear conclusions.

EKKLO centralizes your offers, reservations, payments and messages to monitor these indicators without multiplying tools: info.ekklo.com.

To remember

• The clarity of the promise and social proof support your sports marketing.
• Automate registrations, reminders and reminders to save 3 hours/week.
• Measure 7 simple KPIs and iterate every 2 weeks.
• A reassuring trial offer converts 35-60% of prospects.
• A 3-message onboarding increases retention and referrals.

Conclusion and next steps

In 90 days, you can lay a solid foundation, attract repeat prospects, and turn your trials into lasting subscriptions. Technology makes your sports marketing more precise, more constant and more measurable.

Next step: centralize your offers, schedules, payments, messages and follow-ups on a platform designed for coaches, studios and small venues. Discover EKKLO and take action: info.ekklo.com.

To get started quickly, also read this field guide: get your first 3 clients when you start. And if you want to structure your offers, here are concrete methods: create attractive offers and packages for your customers.