Stand out as a sports coach: the EKKLO method

Introduction

Differentiating today is not based on more hours, but on a clear system that saves time while delivering visible results. EKKLO brings together offer creation, prospecting, planning, progress monitoring, payments and messages in a single space. Result: a more serene, more readable and more profitable sports coach. Find out how to structure your business around this method, step by step. To explore the ecosystem, go to EKKLO.

Choose your niche and a strong promise

A niche = a clear message

You don't talk to “everyone”. Target a specific situation (e.g.: young parents in a hurry, sedentary managers, 10 km sub-50’ runners). The clearer the context, the more your message converts. A sports coach must be identifiable in 3 seconds: who you are helping, with what, in how long.

• Example: “I help business leaders aged 40-55 to lose 8 kg in 12 weeks without spending 6 hours per week. »
• Corridor test: if a stranger understands your promise while walking next to you, it's good.

To guide you, follow this guide to find your niche profitable.

Costly problems, measurable results

A “costly” problem (chronic fatigue, recurring pain, high stress) sells better than a vague “getting fit”. Promise measurable results: pounds lost, running time, number of pull-ups, abdominal perimeter, RPE, active minutes/week.

• Metric starter pack: weights, 3 key circumferences, 3 strength/endurance tests, neutral posture photo, average sleep.

The promise in 12 words

Constrain yourself: “ I help [avatar] to [result] in [time] without [objection]. »

• Example: “I help young mothers find -2 sizes in 10 weeks without a gym. »

Build offers that sell (and are delivered without stress)

Simple packaging always wins

3 levels are enough: Essential, Signature, Premium. Avoid the feature list. Sell the path and milestones:

• Starting diagnosis + 12-week plan
• 1 to 2 supervised sessions/week
• Asynchronous monitoring + weekly adjustments
• Monthly assessment + plan for the next phase

EKKLO simplifies the creation of offers, payments unique/subscriptions, and centralizes your conditions. Try on EKKLO.

Price: anchor with the cost of inaction

The right price is better defended with proof of impact: “-8 kg = -2 sizes, less pain, +2 hours of energy/day”. Compare the cost of inaction: care, fatigue, productivity. A sports coach is not a luxury: it is a health accelerator.

• Simple rule: 1 main signature offer; the rest, variations.

Bonuses, guarantees, limits

• Useful bonuses: simple nutrition plan (80/20), 10’ mobility routines, video library.
• Guarantee: “satisfied or coached until the agreed result” (clear framework).
• Maximum cap of customers to preserve the quality.

A smooth customer journey: from contact to first result

Frictionless booking and scheduling

A clear booking link + visible slots are enough to increase conversions by 20%. With EKKLO, your sessions and availability are synchronized: your prospects choose, you confirm.

• Golden rule: 2 clicks max to book.
• Automatic reminder 24 hours in advance to reduce no-shows.

Structured onboarding

Upon registration: health questionnaire, habits, objectives, constraints. Set milestones: Week 0 (diagnosis), Week 4 (first markers), Week 8 (intermediate assessment), Week 12 (final assessment + next objective). A sports coach saves time with a single canvas for everyone.

Reduce administration

• Automatic recurring payments, receipts sent.
• Centralized messages, weekly check-in model.
• Duplicable session models according to profile.

Everything is managed in one place via EKKLO.

Hybrid coaching: face-to-face + asynchronous = measurable results

Monitoring progress without spreadsheets

Visualize weight, performance, grip, sleep. Each week, the adjustment is visible: series, RPE, weekly volume, steps/day. The customer understands why the load is being changed. A sports coach shows progress, he does not assume it.

• Simple indicators: 3 main + 2 secondary per objective.

Asynchronous content between sessions

Video library, 10-15 min routines, weekly checklist. The customer remains engaged even without you. You spend less energy repeating the same instructions.

Commitment rituals

• Monday: objective of the week (1 sentence)
• Wednesday: quick check (adherence emoji + comment)
• Friday: mini-assessment (1 victory, 1 axis)

Automate these sequences with EKKLO. To go further on the implementation, read this guide to automate your coaching business.

Intelligent prospecting: a weekly system that fits in the diary

Three channels that make up 80% of results

• Local partnerships: physiotherapists, osteopaths, clubs, businesses. Offer a monthly “pain prevention” workshop.
• Useful content: 1 value post + 1 social proof + 1 backstage/week.
• Local social selling: 10 messages/day to the right profiles, without spam.

A sports coach who maintains this pace for 12 weeks creates a constant flow of appointments.

Scripts that open the conversation

• Discovery message: “I see you run 2x/week. Timing objective this year? »
• Bridge value: “I have a 5’ knee routine for runners. Should I send it to you? »
• Soft invitation: “If it helps you, we can do a 15-minute mini-diagnosis to avoid recurring injuries. »

Transform the trial into a client

Offer a paid evaluation (45-60 min) with deliverables: measurements, tests, 3 action priorities. The price is deductible if the person starts a program.

• Targeted conversion rate: 40-60% of evaluations to the Signature program.

Measure, optimize, scale without losing the human touch

The dashboard in 7 key figures

• Conversion rate attendance
• Program adherence (sessions/weekly)
• Change in weight/circumferences
• PR or reference time
• Satisfaction (simple NPS 0-10)
• Number of qualified leads/week
• Recurring revenue monthly

A sports coach who tracks these metrics monthly clarifies his priorities.

Monthly iterations on the offer

Every 30 days: look at 3 points that have the most impact. Improve only 1 thing per cycle (onboarding, guarantee, engagement routine, bonus). Document what works.

Systems before hiring

When your niches are saturated, standardize first: scripts, checklists, templates. Then delegate. EKKLO helps you keep sessions, payments and interactions square as the team grows. Explore the tools at EKKLO.

Takeaways

• A clear niche + a measurable promise = message that converts.
• 1 offers Clear signature, a frictionless journey and engagement rituals.
• Visible progress tracking motivates as much as it builds loyalty.
• Prospecting wins with consistency, not with isolated “shots”.
• Measure 7 key figures and iterate each month to scale properly.

Conclusion: take action with EKKLO

To stand out sustainably means combining clarity of offer, fluid experience and proof of progress. EKKLO brings everything together for you: creating offers, bookings, payments, messages and tracking results. Launch your system, then automate what needs to be.

• Start now: Discover EKKLO and structure your activity
• Strengthen your visibility: Marketing and visibility strategies for coaches

You already have a niche in mind but not your first 3 clients? This guide helps you get the ball rolling: Having your first 3 clients when you start.