Sports coach salary in 2025: figures, scenarios and levers

How much does a sports coach earn in 2025?

The sports coach salary depends first of all on the status and the activity model. Here are realistic orders of magnitude for France in 2025.

In-room/studio employee

• Start of career: 1800-2200 € gross/month depending on the region and schedules.
• Confirmed profile: 2200-2800 € gross/month with group lessons, activities and bonuses.
• Managers/Responsibles: €2,800-3,500 gross/month depending on structure.

Key points: fragmented hours, high amplitude, stability of income but possible capping.

Independent in person (home, away, rented studio)

• Price current schedule: €40-80 including tax/individual session depending on location and city.
• Realistic occupancy rate: 15-25 sessions/week initially, 25-35 at cruising speed.
• Monthly income range: €2,500-6,500 including tax, before charges and travel.

The sports coach salary on the independent side depends mainly on the number of billed sessions and loyalty.

Online and hybrid coaching

• Subscriptions: €39-149/month for asynchronous monitoring + 1 weekly point.
• Guided programs: €79-299 per 8-12 week pack.
• Hybrid (face-to-face + online): margin often higher thanks to optimized time.

Hybrid allows you to increase sports coach salary without lengthening your days.

Tip: centralize your offers, schedules, payments and customer exchanges on https://info.ekklo.com/ to save time and reduce costs no-shows.

To establish the basis of your rates, consult this practical guide: set your rates correctly when you start.

The factors that vary your remuneration

Location and purchasing power

• Large metropolises: stronger demand, higher average basket, denser competition.
• Mid-sized cities and peri-urban areas: less competition, higher loyalty, price to adjust.
• Mobility: costs and travel time to be integrated into your price.

The sports coach salary is strongly correlated with local purchasing power and your accessibility.

Offer model and average basket

• Individual courses: high basket, limited capacity.
• Small group (3-6 people): excellent margin for growth in income per hour.
• Monthly subscription: smoothing of income and better cash flow visibility.

Your average basket depends on the architecture of the offer, not just on the price per hour.

Experience, niche and social proof

• Specializations sought: postpartum, sustainable weight loss, running performance, competition preparation.
• Proof: verifiable testimonials, before/after, partnerships local.
• Continuing training: certifications and concrete results support a price increase.

The more specific you are, the higher the sports coach salary increases for equal service.

Status and charges (micro, EI, company)

• Micro: simple at the start, ceilings and approximate contributions 22-24% of the CA.
• EI/EURL/SASU: deductibility, protection, but no more administration.
• VAT: crossing thresholds to anticipate in your pricing.

Anticipate your charges to protect your margin and your peace of mind.

How much to charge: benchmarks and baskets that sell

Price per hour and occupancy rate

• Benchmark: a “fair” price covers 1) session time 2) preparation 3) travel 4) charges 5) margin.
• Example: €60/60 min session. If you spend 20 minutes preparing + 20 minutes traveling, your actual hourly rate drops. Adjust accordingly.

The sports coach salary depends less on the face price than on your occupancy rate and your hidden time.

Packs and subscriptions that build loyalty

• 10 session pack: 5-10% discount against a clear commitment and firm cancellation rules.
• Subscription 3/6/12 months: monthly payment + check-ins, assessments, and automatic planning.
• Bonus: application access, content, basic nutrition monitoring.

These formats smooth your income and support the client's progress.

Small groups and businesses

• Small group: 3×30 € = €90 per hour, perceived value + friendliness + result.
• Companies: €120-250 per session depending on size and region; propose a cycle over 8-12 weeks.

Combining individual + small group mechanically increases the sports coach salary per slot.

Three realistic income scenarios (monthly)

1) Cautious beginner (face-to-face mix + 1 small group)

• Volume: 18 sessions/week at €45 + 1 small group/week. at 90 €.
• CA: ≈ 3780 €.
• Charges (25-30%): ≈ 1000-1150 €.
• Net before tax: ≈ 2600-2800 €.

Objective: fill fixed week slots, clarify the offer, collect opinions.

2) Growing (hybrid + subscriptions)

• Volume: 24 sessions/week. at €60 + 10 online subscribers at €79.
• CA: ≈ €6,140.
• Charges (30-35%): ≈ €1,840-2,150.
• Net before tax: ≈ €3,990-4,300.

Leverage: regular small group 2×/week. to push to €7,000 in turnover.

3) Premium expert (niche + small group + companies)

• Volume: 18 sessions/week. at €80 + 3 small groups/week. at 100 € + 2 company workshops/month at 180 €.
• CA: ≈ 7480 €.
• Charges (35-40%): ≈ 2620-3000 €.
• Net before tax: ≈ 4480-4860 €.

With a strong niche and solid evidence, the sports coach salary reaches a new level.

Increase your salary: 9 actionable levers

1) Positioning and niche

• Clarify the transformation: “-6 kg in 12 weeks without yo-yo”, “Return to running without pain”.
• Choose a profitable and visible segment in your city.
• Display results and reviews at each stage of the customer journey.

2) Irresistible offer and experience

• Structured initial diagnosis + personalized plan + weekly follow-up.
• Cancellation, rescheduling and advance payment rules.
• Upsells: quarterly assessment, nutrition, mobility, VMA tests.

3) Price and indexing

• Index 1×/year (2-5%) with advance notice.
• Reserve “gold” slots for recurring customers and small groups.
• Minimize discounts; prefer valuable bonuses.

4) Local acquisition and visibility

• Partnerships: physiotherapists, osteopaths, clubs, companies.
• Social proof: 3 video testimonials > 30 generic posts.
• Events: monthly discovery workshops.

The middle of the article is ideal for structuring your systems: learn how to automate your coaching business to free up billable time.

5) Retention and LTV

• 3-6 month contracts, monthly check-in, quarterly reviews.
• WhatsApp/Discord community + challenges.
• Interview programs after the objective.

An LTV point earned directly increases the sports coach salary without acquisition cost.

Manage your figures with EKKLO

The KPIs that count

• Weekly occupancy rate (objective: 70-85%).
• Average basket per hour (individual, small group, company, online).
• Retention rate at 3/6/12 months.
• No-show and no time billed.

Follow these indicators and automate reminders via https://info.ekklo.com/ to secure your income.

Example of an optimized week

• Monday/Thursday: individuals + 1 small group evening.
• Tuesday: individual morning + filming of 2 pieces of content + prospecting 1 hour.
• Wednesday: online check-ins + 2 individual + recovery.
• Friday: individual + administrative 1 hour.
• Saturday: monthly or business workshop.

Align your calendar with your most profitable offers.

Simple sales process

• Local lead magnet (workshop, form test) + form.
• 20 min diagnostic call with script.
• Clear proposal: objectives, deliverables, prices, conditions.
• Centralized payment and reservation on https://info.ekklo.com/.

Regions and formats: where and how to earn more

Paris/IDF vs large metropolises vs medium-sized towns

• Paris/IDF: higher prices but costs and journeys too; target micro-zones.
• Large metropolises: good baskets in niches (postural, running, technical boxing).
• Medium-sized towns: excellent terrain for small groups + health partnerships.

Sports coach salary increases with a well-defined catchment area.

Home, gym, away

• Home: high-end practicality; charge for travel.
• Rented room: comfort and equipment; optimize slot rotation.
• Exterior: seasonality; create spring/summer packs.

Online, local and… beyond

• Offer online follow-up for your existing customers.
• Address a national niche with a signature program.
• Export your expertise in the French-speaking world.

The mix face-to-face/online streamlines the sports coach salary over the year.

To remember

• The sports coach salary varies mainly with the offer, the niche and the occupancy rate.
• Small groups and subscriptions increase the income per hour without exhausting you.
• Retention (3-6-12 month contracts) stabilizes your cash flow.
• Simple processes + automation = more billable time.
• Measure your KPIs every week to adjust prices and planning.

Conclusion and next step

The sports coach salary is not inevitable: it is built with a clear offer, evidence, an optimized calendar and systems that work. Centralize your business, sell packs, cash out online and track your progress at https://info.ekklo.com/.

To find customers quickly, follow this step-by-step plan: have your first 3 clients when you start.

Ready to accelerate? Start your free trial of EKKLO, without a card, and structure your offers, your schedule and your payments this week on https://info.ekklo.com/.