Sport in the workplace: a winning guide for coaches and studios

The market is opening up to coaches, studios and small rooms: companies want simple and measurable solutions. This guide shows you how to design, sell and deploy a corporate sports program that creates value for you and your professional clients.

Tip: centralize offers, planning, payments and messages with EKKLO to save time and appear professional from the first contact. Discover the platform: https://info.ekklo.com/

Why corporate sport is an opportunity for you

Growing demand and concrete expectations

• HR and CSE are looking for visible and easy to launch QVCT actions.
• Teams expect short, accessible formats adapted to levels.
• Decision makers want clear indicators (participation, satisfaction, sick leave, turnover).

Result: corporate sport has gone from a “nice to have” to a priority QVCT action, especially in SMEs and ETIs.

Business benefits for a coach or a studio

• Recurring income (3 to 12 month contracts) and local visibility.
• Smoothed occupancy rate (early morning sessions, lunch break, end of day).
• Marketing leverage effect: employees who become private clients.

Framework and responsibilities, in brief

• Request for pro liability insurance certificate and adapted health questionnaire.
• Systematic warm-up, progressions and options without equipment.
• Safety communication (open spaces, hydration, previous injury: adaptation).

To structure your first B2B offer, take inspiration from this plan for have your first 3 clients when you start and adapt it to the business context.

Build an irresistible offer

Formats that work in company

• Active break 20-25 minutes: mobility, breathing, core. Accessible to all.
• 45-minute course: circuit training, yoga, Pilates, reinforcement without equipment.
• Outdoor 45 minutes: active walking, beginner running, team challenges.
• Hybrid video 30 minutes: perfect for hybrid or multi-site teams.

Tip: offer 2 levels per session (beginner / intermediate) and a material floor (mats + elastics).

Clear and no surprise pricing

• Per session: 120-220€ depending on duration, number of people and travel.
• Monthly package: 1 to 2 sessions/week, 600-1500€ depending on site and options.
• 6-12 month subscription: -10 to -20% against commitment and monthly reporting.

Include: identification, access test, internal communication, participation monitoring, monthly report. The options (video, challenges, loan of equipment) are billed separately.

Hybrid options to maximize impact

• Face-to-face + video alternating to reach 100% of the teams.
• Asynchronous program (10-15 min videos) for days without sessions.
• Monthly collective challenges (steps, active minutes, back mobility).

Example of “3 month launch” pack

• Week 1: 30 min onboarding workshop + test session.
• Weeks 2-12: 1 session 45 min/week. + 1 video 20 min.
• Tools included: posters, ready-to-use emails, EKKLO monitoring, monthly report.
• Indicative price: €1900-3200 depending on site and size.

Prospect and land your first contract

Target the right people

• DRH / RRH (QVCT), Site management, CSE, Office Manager.
• VSE/SME 30-200 employees: faster decision and high visibility.

List 30 companies within a 20-minute radius. Look for a “problem” angle: back, stress, post-merger cohesion, teleworking.

Short and effective email script

Subject: “What if 20 minutes were enough to relieve the back pain of your teams? »

• Context: “I am [Your name], coach in [City]. »
• Value: “4-week pilot, no commitment, reporting included. »
• Proof: “Satisfaction >90% on our recent pilots. »
• Action: “Are we blocking 15 minutes Tuesday or Thursday? »

Relaunch D+3/D+10: object variant + specific benefit (teleworking, logistics, video).

Telephone response in 20 seconds

• “We help SMEs reduce back pain with 20-minute active breaks, without changing rooms. A 4-week pilot to test? »

Encrypted ROI argument

• 1 more participation point = lasting membership and better word of mouth.
• +10-20% participation when the sessions are on the lunch slot.
• Pilot objective: 20-30% regular participation after 8 weeks.

Conclude with a launch date and a small bonus (ergonomics workshop offered at start-up).

Reassuring evidence

• Free trial or “discovery week” on site.
• Employee testimonials + satisfaction rating.
• Mini-report after 2 weeks (participation, verbatims, points for improvement).

Deploy without friction

Simple scheduling and registrations

• Create shared planning with clear quotas and waiting list.
• Cancellations until H-3 to limit no-shows.
• Meeting point fixed, start-up time <5 minutes.

Centralize these steps on EKKLO: offers, slots, reservations and messages in one place. Test here: https://info.ekklo.com/

Internal communication that brings people in

• Launch kit: 3 emails, 1 poster, 1 intranet post, 1 15-minute video.
• Clear message: duration, outfit, level, location, benefits, safety.
• First collective challenge from week 1 to create momentum.

Safety and individual adaptations

• Quick background check (self-questionnaire) and “low impact” option.
• Systematic variants: load, amplitude, tempo.
• Hygiene reminders: hydration, breaks, breathing.

Equipment and logistics without any hassle

• Mobile kit: 12 mats, 12 elastics, spray, wipes, speaker.
• Site survey at the start: free room, parking, badge access, plan B outdoors.
• 5 minutes of storage, 5 minutes of hot feedback.

To make it even more fluid, see how automate your activity (emails, reminders, waiting lists, invoices) without spending your evenings.

Measure impact and build loyalty

The KPIs that really matter

• Weekly and recurring participation (new vs regular).
• Right away satisfaction (score /5) and useful verbatims.
• Perceived evolution: stress, pain, energy (30-second questionnaire).
• Spontaneous requests (slots, formats, video) = signal of success.

Target participation stabilized at 25-35% of the site's workforce in 8-12 weeks.

Quick surveys and feedback

• QR code after the session: 3 questions, 10 seconds.
• Monthly site-wide survey: 6 questions, 2 minutes.
• “Stop/Start/Continue” summary to guide future cycles.

Monthly report that sells renewal

Include in a 2-page PDF:

• Key figures + filling rate per slot.
• Top 3 perceived benefits + verbatims.
• Recos: adjust schedules, open a video slot, launch a challenge.
• Calendar and quote for the following quarter.

Gamification and ambassadors

• Team challenges (steps, mobility, cumulative gain).
• Points system and monthly ranking.
• Internal ambassadors (1 per team) to relay and raise the brakes.

Digitalize with EKKLO to save time and appear professional

Create offers and cash out without friction

• Packs “4 weeks Pilot”, “Quarter QVCT”, “Annual subscription”.
• Online payments, invoices, receipts and export accountant.

Plan and communicate in one place

• Recurring slots, quotas, waiting lists, automatic reminders.
• Targeted messages by site/team and centralized documents (posters, instructions).

Monitor progress and promote your results

• Participation, perceived progress, collective challenges.
• Reports ready to send to management or the CSE.

Want to try on a pilot? Launch your space in a few minutes: https://info.ekklo.com/

Ready-to-use checklist

Before signature

• Clear target (site, staff, schedule constraints).
• Offer 2-3 options, packaged prices, cancellation conditions.
• Insurance, health questionnaire, safety instructions.
• Typical planning and communication kit included.

Week 1

• Introductory workshops (15-30 minutes) to “de-dramatize” the activity.
• Test session with 2 levels and variants without impact.
• Mini-initial survey (pain, stress, personal objectives).

Months 1-2

• Stable pace, automatic reminders, simple challenges.
• Short monthly report + proposal for adjustments.
• Employee testimonials + photos (with agreement) for the intranet.

To remember

• Sport in the workplace works when it is simple, short and regular.
• A 4-8 week pilot is enough to prove adoption and ROI.
• Standardize offer, planning, communication and reporting for scaler.
• Hybrid options (face-to-face + video + asynchronous) expand the reach.
• EKKLO centralizes offers, reservations, payments, messages and tracking.

Conclusion: take action in 30 days

• Week 0: target 20 companies and send 2 reminders intelligent.
• Week 1: propose a 4-week pilot with 1 session/week. + 1 video.
• Week 2-4: measure participation and satisfaction, adjust schedules.
• Week 4: present a clear report and a 3-month package.

Ready to launch your first corporate sports pilot? Create your space and manage everything in one place with EKKLO: https://info.ekklo.com/

Need help structuring the offer and value? Consult this guide to set your professional rates without selling out and align it with your business packs.