Social networks for sports coaches: the EKKLO method

You want your social media presence to generate customers, not just likes. Here's a simple, field-tested way to go from a following audience to a full schedule - with help from EKKLO for booking, payments and tracking.

Quick tip before you start: If you're starting from scratch, learn how to create an Instagram/TikTok account that attracts clients. Then come back and apply the method below.

Express diagnosis: align platforms, objectives and audience

Who do you want to reach (and where to do it)?

• Clear personas: weight loss beginners 25-40 years, postpartum, intermediate cross-training, seniors mobility.
• Where they spend time time: Quick Stories (Instagram), “how-to” videos (YouTube), short fun formats (TikTok), local groups (Facebook), local B2B partnerships (LinkedIn local businesses, HR).
• Main message by segment: e.g. “-6 kg in 8 weeks without a strict diet” vs “Hyrox prep in 12 weeks”.

What business result in 90 days?

• Measurable objective: 15 new qualified prospects/month, 8 calls, 4 sales.
• Simple KPIs: 3s video views, recordings, DMs received, clicks to link bio, appointments.
• Rule 1-1-1: a flagship offer, a tunnel, a success metric per network.

Where is your audience already?

• Look for local hashtags (#parisfitness, #lyonrunning), competitor accounts, rooms in your area.
• Analyze 10 high-performance posts: hooks, duration, angle, call-to-action.
• Note active slots via insights. Publish when your subscribers are connected, not “randomly”.

A content system that sells without pushing

Pillar 1: Social proof that reassures

• Before/After consent, short video testimonials, clear figures (e.g. “+8 pull-ups in 6 weeks”).
• Formats: carousel “customer journey”, Reels 20-35 s “3 errors corrected → result”.
• Integrate “elements of proof”: EKKLO monitoring, anonymized progress captures, attendance rate.

Pillar 2: Actionable expertise

• Micro-tutorials: 1 exercise, 1 instruction, 1 regression/progression, 1 common error.
• “Sample” programs: 10 minutes shoulder mobility, cardio 12 min EMOM, core routine 6 min.
• Checklists to record: “Pain-free squat checklist in 5 points”.

Pillar 3: Relationship and behind the scenes

• Typical day, preparation for sessions, behind the scenes of a local event.
• Monthly Live Q&A: “Ask your posture/pain questions”.
• Simple, human and constant tone; show the real life of a coach, not an ad.

Winning cadence and calendar

• Minimum viable cadence (week): 3 short formats, 1 educational carousel, 1 daily story, 1 live/fortnight.
• 90-day calendar: 3 monthly themes, 4 recurring formats, 12 proofs social.
• Batch: 1 half-day/week. to shoot 6-8 videos; simple editing, subtitles.

Key formats by network and use case

Instagram and TikTok: capture attention, convert to DM

• 2-second hooks: “Stop doing that if your back thanks you”, “30 s test: are you ready for burpees?”.
• Structure 3 acts: hook → value → call to action (DM “PLAN” for a free assessment).
• Stories: behind the scenes + question boxes + links to your EKKLO reservation page.

YouTube: search and find (SEO + authority)

• 6-12 minute videos: “Beginner program 3 days/week”, “Knee injury prevention”.
• Optimize titles/thumbnails, chapters, files to appointment booking links.
• Convert with clear descriptions and a lead magnet useful.

Facebook and LinkedIn: local communities and partnerships

• Facebook: neighborhood/city groups, “discovery session” events.
• LinkedIn: “Corporate well-being” offers, team testimonials, quantified customer cases.
• Long posts 120-200 words with CTA simple: “Write ‘TRIAL’ in the comments → we will contact you”.

From subscriber to customer: simple and traceable journey

Entry offers and lead magnets

• Lead magnet: “7-day plan to boost your energy” (PDF + short videos).
• Offer trial: 30 min assessment session + 1 week mini-program.
• Clear page: benefits, social proof, slot in 2 clicks via EKKLO.

DM scripts and appointment booking

• Script 1: rapid qualification (objective, deadline, major pain, availability, budget).
• Script 2: free “micro-victory” (personalized advice) → invitation to review.
• Golden rule: response in <2 hours, 3 attempts max, specific slot proposal.

Reservation, payment, follow-up on EKKLO

• Links in bio, stories, YouTube descriptions point to your EKKLO page.
• Discovery pack paid/cancelled automatically; centralized reminders and messages.
• Progress tracking: anonymized captures = future social proof.

Boost reach: hashtags, collaborations and ads

Smart hashtags (visibility without stuffing)

• Mix: 3-5 locals (#marseillefitness), 3-5 niche (#postpartumfitness), 2-3 wide (#training), 1-2 branded.
• Place them at the end of the caption or first comment; keep a base, renew 30%/month.
• Measure: recordings and not just “impressions per hashtag”.

Collabs that count (real exchanges, not vanity)

• Local partners: osteo, physiotherapist, yoga studios, healthy coffee shop.
• Formats: joint live, challenge 7 days, duo session. Common hashtag, cross-tag.
• Clear objective: 20 local leads, not just “reach”.

Ads: 5 €/day well placed

• Campaign 1: retargeting video views 50% over 30 days → balance offer.
• Campaign 2: lookalike active customers → video 15 seconds social proof.
• Rules: UGC creative, 1 strong hook, 1 clear promise, 1 unique CTA. Kill/keep on D+7.

Organization and management: save time, maximize impact

Batch, recycle, decline

• 1 long YouTube tutorial → 3 Reels → 1 carousel → 5 stories.
• Recurring “series”: “Mobility Monday”, “Express Recipe Friday”.
• Quarterly repost of bestsellers with an updated angle.

Essential tools

• Film/shooting: smartphone + tripod + lavalier microphone.
• Editing: CapCut/DaVinci, auto subtitles, design minimal.
• Scheduling and reminders: EKKLO for booking and messages; shared notes for scripts.
• Half-way through, think about automate your business to free up time without losing quality.

Measure, optimize, scale

• Weekly Dashboard (12 figures): 3s views, completions, saves, DMs, organic clicks, appointments made, no-shows, sales, turnover, cost per lead (if ads), conversion rate DM→RDV, RDV→sale.
• A/B tests: 1 variable/week (hook, thumbnail, CTA). Keep the winning version.
• Scaler: delegate montage/thumbnails; you keep the framework, script and relationship.

To remember and 14-day action plan

The 4 points to remember

• A network = a clear objective (acquisition, loyalty, partnerships).
• The winning trio: social proof + actionable value + human relationship.
• Smooth journey: post → DM → appointment → payment → follow-up (with EKKLO).
• Measure what really sells: DMs, appointments, sales; not just the scope.

14-day action plan (concrete)

• D1-D2: define your flagship offer, personae, 90-day objectives.
• D3: write 10 hooks; D4: film 6 videos; D5: editing/subtitles.
• D6: set up your EKKLO pages and links.
• D7-D13: publish 1 video/day, 1 carousel, daily stories, 10 DMs/day (qualification).
• D14: review the figures, keep the 2 best formats, plan for the following week.

Take action with EKKLO

• Centralize booking, payments, messages and progress tracking: discover EKKLO.
• Need a helping hand to convert? Read this guide to get your first 3 clients quickly then structure your content calendar.