Selling sports programs online: the complete method

Introduction

Selling sports programs online is not just about videos or apps. It’s a method: clear positioning, precise offer, useful content, simple purchasing journey and serious customer follow-up. This guide gives you a concrete action plan to launch, sell and grow your business without spreading yourself too thin.

Need an all-in-one tool to centralize offers, planning, payments and monitoring? Discover EKKLO here: https://info.ekklo.com/

1) Clarify your positioning and your promise

Define a profitable niche

Specializing accelerates everything: creation, communication, sales. Choose a niche where you have legitimacy and real demand (e.g.: postpartum fitness, 10-20 km trail, recovery after stabilized injury).

• Sufficient market size (groups, hashtags, active forums)
• Clear pain (e.g.: “recover without injury”)
• Ability to produce measurable results

To refine, rely on this guide to find your niche: https://info.ekklo.com/blog/comment-bien-trouver-sa-niche-quand-on-est-coach-sportif

Formulate a measurable promise

Your promise must announce a result, a deadline and conditions.

• Example: “-5 to -8 cm in waist circumference in 8 weeks, 3 sessions/week + simple nutritional monitoring”
• Avoid vague promises (“get back in shape”)

Build your minimum social proof

• 3 to 5 testimonials with photos/measurements (responsible and ethical before/after)
• 1 detailed case study (starting point, plan, result)
• 1 live or free workshop where you coach live

Tip: regularly publish this evidence on your networks and your page sale. Remind in your bio where to buy and how to contact you on https://info.ekklo.com/ if you use EKKLO to centralize your offers.

2) Design an offer that sells (and delivers well)

Choose the right format

• Autonomous program (videos + plan + light monthly follow-up): ideal to scale
• Cohort group (same dates, challenge, weekly live): high commitment
• Hybrid (program + 1 individual session/month): high perceived value

Objective: sell sports programs online while controlling your workload.

Duration, levels, deliverables

• Recommended duration: 6-12 weeks (tangible promise, clear marketing cycle)
• Levels: beginner / intermediate / advanced or entry tests
• Deliverables: access application, videos, PDF plans, exercise sheets, calendar

Need inspiration to package your offer? Read this guide to building attractive packages: https://info.ekklo.com/blog/creer-des-offres-packages-attractive-pour-ses-clients-quand-on-est-coach-sportif

Pricing anchored on value

• Anchor on the result (e.g.: €249-399 for an 8-12 week program with tracking)
• Moving upmarket: €59-99 (standalone), €149-249 (group), €249-499 (hybrid)
• Payment option in 2-3 installments to reduce friction

Guarantees and bonuses

• Satisfaction or money back guarantee 14 days” (if proven real commitment)
• Quick action bonus (e.g.: 2 additional live sessions for the first 20)
• Resources: simple recipes, mobility routine, checklists

With EKKLO, you create the offer, plan the sessions, collect and track progress in one place: https://info.ekklo.com/

3) Produce quality content at low cost friction

Minimal equipment, professional rendering

• Recent smartphone + lapel microphone + softbox lighting
• Stable tripod, full-size framing
• Simple background, light facing you, silence

Educational standards

• Each session: warm-up (5-8 min), main block (20-30 min), cool down (5 min)
• Clear instructions: breathing, tempo, RPE, regressions/progressions
• Safety: variants without impact, reminder of contraindications

Structure your programs

• Weekly progress (volume, load, complexity)
• Time-saving session templates
• Feedback system: integrated post-session questionnaire

Accessibility and inclusion

• Subtitles, hardware-free options, body weight alternatives
• PDF summary to follow offline

Producing better does not mean producing more. The important thing for selling sports programs online: deliver a clear path and visible results.

4) Attract, capture, convert: your sales machine

Prospect magnet and sales page

• Magnet: evaluation test, free session, 7-day nutrition checklist
• Clear page: promise, evidence, plan, bonus, FAQ, guarantee, buy button
• 1 single call to action per section to guide the eye

Social content calendar (90/10)

• 3-4 short formats/week: demonstrations, myth-busting, testimonials
• 1 longer content/week: live Q&A, case study, mini-workshop
• 90% value, 10% sale with reminder of your program at the end of the post

Emails and private messages (ethics)

• 5-7 emails over 10 days: value, proof, objection, offer
• DM: personalized response to stories, discovery call proposal

Simple tunnel, clear KPIs

• Discovery -> Proof -> Offer -> Purchase -> Onboarding
• KPI: opt-in rate (>3%), sales page conversion (2-5%), email opening rate (>35%)

If you centralize everything on EKKLO (capture, reservations, payments), you simplify the purchasing journey: https://info.ekklo.com/

5) Launch and scale without burning out

10-3-1 launch method

• D-10: daily teasing (evidence, behind the scenes, benefits)
• 3 lives: “frequent errors”, “8-week plan”, “Q&A + offer”
• 1 limited offer: bonus/places, real deadline (midnight, group
• Partnerships: physiotherapist, nutritionist, local club, company (well-being)

Ads tested at target CPA

• Start small (10-20 €/day), 3 audiences, 3 creatives
• Aim for CPA ≤ 30% of the price medium
• Stop what's not performing in 3-5 days, double the winners

Essential automations

• Abandoned cart follow-ups (1h, 24h)
• Onboarding sequence D0-D7 (access, routine, first successes)
• Relaunch upsell at Week 4 (next level)

6) Monitoring, results and retention

Onboarding in 24 hours

• Immediate access, starting checklist, SMART goals
• Personalized welcome message

Measure what matters

• Program completion rate (>60%)
• NPS (>8/10), video/text testimonials
• Retention (repurchase 30-40% in 90 days)

Gamification and community

• Weekly challenges, friendly ranking, badges
• Private group, live coaching, office hours

Upsell, cross-sell, continuity

• 1:1 maintenance, simplified nutrition plan, advanced program
• Maintenance subscription (1 session/week + monthly follow-up)

In the midst of your growth, stay the course: selling sports programs online is above all supporting people until the promised result.

7) Execution plan in 30 days

Week 1 - Positioning and proof

• Niche choice + measurable promise
• 3 testimonials, 1 case study
• Sales page script (draft)

Week 2 - Production and offer

• 2 weeks of videos and ready templates
• PDF sheets, calendar, FAQ
• Price, options, guarantee

Week 3 - Tunnel and content

• Finalized sales page + payment
• Prospect magnet + email sequence
• 4-6 short contents scheduled

Week 4 - Launch 10-3-1

• Teasing + 3 scheduled lives
• Opening sales + quick action bonus
• Fluid onboarding, responsive support

To deepen your first sales, also read this “first 3 customers” guide: https://info.ekklo.com/blog/comment-avoir-ses-3-premiers-clients-quand-on-debute-en-tant-que-coach-sportif

To remember

• Specialize yourself and announce a measurable result.
• Design a clear offer, precise deliverables, reassuring guarantee.
• A simple tunnel beats a gas factory: discovery → proof → offer.
• Follow the KPIs, collect testimonials, improve each cycle.
• Rely on a single tool to create, sell, track: EKKLO.

Conclusion - Take action today

You now have the method to sell sports programs online without wasting time: positioning, offer, content, marketing, launch and loyalty. Centralize your offers, payments, tracking and messages with EKKLO to gain clarity and results: https://info.ekklo.com/

Next step: automate your activity to free up coaching time. Follow this practical guide: https://info.ekklo.com/blog/comment-automatiser-son-business-quand-on-est-coach-sportif

Ready to start and structure your sales this week? Join EKKLO: https://info.ekklo.com/