Sell more personalized sessions: concrete action plan

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Qu’est ce que la myopie ?

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Clément Verhille

CEO

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Are you a sports coach, studio or box and you want to sell more personalized sessions without spending your evenings there? Here is a clear method, tested in the field, to attract the right profiles, simplify purchasing, better convert and build lasting loyalty. EKKLO helps you centralize offers, planning, progress monitoring, payments and messages to save time and increase your income: discover EKKLO.

1) Clarify your positioning to be chosen

Good positioning reduces competition and makes your offers obvious to your prospects.

Choose a profitable niche

Target a specific problem: “Lose 6-8 kg after pregnancy”, “10 km preparation in 50 min”, “Recovery after knee injury”.
Traction index: at least 3 requests/month on this issue in your area or audience.
Tip: ask 10 former clients about their concrete goals and obstacles.

To go further on specialization, consult this guide for find your sports coach niche.

Formulate a measurable promise

Simple structure: “Objective + deadline + method + guarantee”.
Example: “Lose 5 kg in 8 weeks with 2 coached sessions + 1 simple nutrition plan, or 4 additional weeks free.”

Highlight concrete evidence

Before/After, 30-second video feedback, progress captures (load, time, photo).
3 relevant testimonials > 10 generic testimonials.
On EKKLO, centralize your stats and track progress to materialize perceived value.

2) Simplify the purchasing journey (fewer clicks, more sales)

Every friction costs conversions. Objective: decision in 2-3 minutes.

A clear offer page

A single objective per page.
Structure: targeted problem → promise → operation → evidence → price → reserve button.
Ban walls of text: 5-6 sections max, short sentences.

Reservation and payment in 2 clicks

Action buttons visible at the top and bottom.
Slots synchronized with your calendar.
Secure online payment (recommended deposit: 20-30%).
EKKLO manages reservations, payments and automatic confirmations.

Supervised trial, without selling off your value

Offer a “Diagnosis + session” for a fee but reimbursed if the customer commits (filters out the curious).
Limit the trial to 45-60 minutes, with a free mini action plan.

3) Sell with useful conversations, not scripts

Your goal: understand, reframe, propose. Do not convince at all costs.

A structured diagnostic call (20-30 min)

70% questions, 30% presentation.
Framework: objectives, context, obstacles, level, agenda of the call.
Reformulate the request into a measurable result.
Conclude with a clear recommendation and a start date.

Treat the price objection sympathetically

Compare the cost of inaction (wasted time, pain, yo-yo).
Split: “x €/week” or “per session”.
Offer options: pack, subscription, payment in 2-3 installments.
Useful references: know respond to a prospect who finds your price too high.

Quick follow-up and intelligent follow-ups

50-70% of sales are made through follow-up.
Send within 2 hours: PDF summary, payment link, reservation link.
Follow-up D+2 and D+7 with added value (advice, mini-resource).
On EKKLO, use in-app messaging and templated messages to save time.

4) Design offers that sell themselves

Package your expertise in a readable way. 3 offers are enough.

Smart packs and subscriptions

Essential (entry level), Progression (best value for money), Premium (maximum support).
Example Progression: 2 sessions/week + nutrition plan + weekly follow-up, 12 weeks.

Bonuses perceived as valuable (not expensive to deliver)

Library of video sessions, nutrition template, mobility checklist.
Private group access, monthly Q&A, video technical feedback.

Third-party offer and price anchoring

Display the Premium first to anchor the value, then highlight “Recommended”.
Payment in several installments, deposit upon registration.
On EKKLO, create your offers in a few clicks and link them to your schedule.

5) Simple marketing that attracts the right customers

4 actions held every week are better than one big campaign per quarter.

Short useful videos every week

2-3 formats recurring: “frequent errors”, “1 exercise - 3 levels”, “10 min mini plan”.
Clear call-to-action: diagnostic link in bio or comment.
Measure: 1 appointment booking per 1,000 views is a good starting point.

Active social proof

1 testimonial per week in story, 1 customer case per month in post.
Concrete figures: “+22 kg deadlifted in 8 weeks”.
Ask for authorization and anonymize if necessary.

Local partnerships and companies

Boxes, clubs, physiotherapists, sports stores, company works councils.
Dedicated “team discovery” offer: 4 weeks, group + individual sessions.
EKKLO makes organization easier: planning, reservations, grouped payments.

6) Build loyalty to resell more (LTV > acquisition)

The sale does not stop with payment. It begins with onboarding.

Onboarding 7 days with “quick wins”

Day 1: welcome + SMART objective + 1st session.
Day 3: mini technical adjustment by video.
Day 7: 1st point of progress (EKKLO captures) + week 2 plan.

Show progress, each week

Curves, loads, repetitions, paces, framed photos.
Weekly “consistency” score.
Send a monthly PDF report. On EKKLO, it's centralized.

Program upsells at the right time

At 70% of the objective achieved: propose extension/maintenance.
“Special event” pack (trail, competition, summer).
Cross-sell: nutrition, mobility, small equipment.

Tip: keep a hot waiting list to fill your last minute cancellations. On EKKLO, automatically open a place and notify your customers.

To remember

Clear positioning and a measurable promise accelerate the decision.
A 2-3 minute purchasing journey leads to immediate conversions.
Structured sales conversations, followed by a good follow-up, make the difference.
3 well-packaged offers sell better than a confusing catalog.
Retention and proof of progress allow you to sell more personalized sessions over time.

Conclusion: your action plan today

Choose your niche and reformulate your promise into a measurable result.
Create a clear offer page, with online booking and payment.
Structure a 20-minute diagnosis and prepare your follow-ups.
Propose 3 readable offers and bonuses with high perceived value.
Publish 2-3 useful content/week and activate 1 local partnership.

EKKLO helps you centralize everything: offers, prospecting, planning, progress monitoring, payments and messages. Save time, sell better and offer a professional experience to your customers: see how EKKLO can help you.

To finalize your offers, follow our guide to create attractive offers and packages. And if you're just starting out, explore our free resources and case studies at info.ekklo.com.