Re-engage departed members: proven method for your room

You have lost members after a drop in motivation, a move, a tight budget or an incomplete experience. Good news: you already have their past trust, their contact details and often their objectives. With a clear strategy, you can re-engage members and transform them into lasting ambassadors.

EKKLO helps you centralize offers, schedules, payments and messages to relaunch at the right time, with the right argument. Discover the process and put it into action today with EKKLO.

Understand why they left... to better bring them back

Map the reasons for leaving

• Time constraints: schedules that no longer work.
• Perceived price too high vs. felt value.
• Lack of support or visible results.
• Life change: moving, baby, new job.

Assign one main reason per former member. A simple tag per contact is enough. This database guides your offers and messages to re-engage members with relevance.

Detect warning signals before the breakup

• Drop in attendance over 3-4 weeks.
• Repeated last minute cancellations.
• Non-opening of emails for 30 days.

Acting early avoids termination. But if the person has already left, these signals help personalize your reminders to re-engage members accurately.

Prioritize segments with high potential

• Ex-active members > 6 months: strong appetite if the offer evolves.
• Recent terminations (< 90 days): memory still fresh.
• Reason “time”: sensitive to short formats and quick reservations.

In the first third of your plan, prepare suitable offers. To build them quickly and well, take inspiration from this guide to create attractive packaged offers.

The 30-day plan to re-engage members (simple and actionable)

Week 1 - Express audit and preparation

• Clean your contacts: valid emails, opt-in numbers.
• Segment by reason for leaving and duration of inactivity.
• Set a goal: “15 re-registrations in 30 days”.
• Prepare 2-3 offers max, clear and limited in time.

Objective: be ready to re-engage members with targeted messages.

Week 2 - Targeted return offers

• Flexibility: 8 session notebook valid for 12 weeks for tight schedules.
• Value: “30-day Reboost” pack with 1 assessment + 1 program + 1 weekly follow-up.
• Community: return via a small “Restart” group in the evening or midday.

Limit the offer over time (10-14 days). The sense of urgency helps re-engage members without undercutting your prices.

Week 3 - Coordinated multi-channel campaigns

• Day 1: Short SMS + booking link.
• Day 2: “Customer story” email with social proof.
• Day 4: Personalized WhatsApp message if opt-in.
• Day 6: Quick call for hot profiles.

Sync everything in EKKLO to keep history and measure impact.

Week 4 - Smart follow-ups and nurturing

• Follow-up D+7 for non-clickers with a different angle.
• “7-day test” offer for hesitants.
• Return onboarding: first meeting + automatic callback + 14-day plan.

The goal: re-engage members, create an initial success, then expand engagement.

Ready-to-use messages (SMS, email, call)

Restart SMS (95-120 characters)

“Hello [First name], we are relaunching our 30-day Reboost pack. 1 assessment + personal follow-up. 10 places. Do you want a link to test? - [Your first name] »

Objective: re-engage members with one question. The yes triggers the sending of the link.

Email winback (short model)

Subject: What if we simplified the return for you?

Hello [First name],

You have made good progress on [objective]. We launched a format that fits busy schedules: 45 minutes, flexible reservations, weekly monitoring.

Proposal: 14 days of guided trial. If you're not satisfied, we'll extend it for another week for free.

Want to see the slots? [Reservation link]

See you soon, [Signature]

Courtesy call (script 60-90 seconds)

• Open: “Hello [First name], this is [Last name] from the studio. Do you have a moment? »
• Recognize: “You stopped for [reason]. We have precisely adapted…”
• Suggest: “Are we preparing a first test slot for you next week? »
• Clore: “I’ll send you the SMS link. You will see availability live. »

This call humanizes the process to re-engage members without pressure.

Social media message (DM)

“Hi [First name], I thought of you: we're launching a small Restart group, 2 evenings/week, 45 min. Cool atmosphere, quick results. Do you want the sheet? »

Offers that work without breaking your prices

“Restart” return packages

• 4 weeks, 2 sessions/week, 45 minutes.
• Bonus: 1 assessment + 1 mid-term program adjustment.
• Objective: 1 visible result in 14 days.

Clear, concrete, ideal for re-engaging members who have returned after a break.

“Return to two” sponsorship

• The former member returns with a friend: -20% each on month 1.
• Limited to the first 15 pairs.

Double effect: you re-engage members and recruit a new client.

Simple satisfaction guarantee

• “Satisfied or 1 week free in addition”.
• Reassures without devaluing your work.

Flexible subscriptions

• Stop & Go: suspension possible once per quarter.
• Session logs valid for longer.

These formats help re-engage members sensitive to flexibility.

In the middle of your action, automate what can be automated. This guide shows you how to automate your coaching activity without losing the human touch.

Experience and community: reasons to stay

Onboarding back in 3 steps

• 30 min review: objectives, constraints, preferences.
• 14-day plan: fixed time slots + reminders + follow-up.
• Mini-victory: simple metric (e.g. +10% load, -30 sec on cardio test).

This is the basis for re-engaging members sustainably.

Create small visible victories

• Before/after over 2 weeks: photo or simple test.
• Up-to-date progress table in the app.
• Congratulatory message after each session.

Animate the community

• Event monthly “Restart Night”.
• 21-day challenge: mobility, daily steps, core strength.
• Private group to share successes and advice.

Continuous feedback loop

• 3-question questionnaire after 2 weeks.
• Perceived effort score at each session.
• Rapid iteration of slots and formats.

Clear feedback helps re-engage members and reduce relapse.

Measure, improve, automate (with EKKLO)

Your 6 KPIs to follow every week

• Winback rate: previous revenues / former contacts.
• Winback time: average days until return.
• Reactivation cost per channel.
• Open/click rate (email, SMS).
• No-show of the first meeting.
• Retention at 60 days post-return.

Tracking these metrics allows you to re-engage members at the best cost.

Quick A/B tests that pay

• Email subject line: social proof vs. limited offer.
• SMS: short question vs. direct booking link.
• Test slot: midday vs. end of the day.

Keep the champion, eliminate the rest. An improvement of 10% on a link multiplies the impact.

Automate without dehumanizing

• Automatic reminders D-1 and H-2 before session.
• Congratulatory messages post-session.
• Intelligent follow-up on D+7 if no reservation.

Centralize everything in EKKLO: offers, scheduling, payments, progress tracking and messages. To go further on your visibility, also read how have your first 3 clients when you start.

Playbooks according to the starting reason

« No time »

• Promise: 45 min sessions, lunch/evening slots, reservation in 2 clicks.
• Message: “We adapt to your schedule. 2x45 mins are enough. Do you want to test? »
• Offer: booklet 8 sessions over 12 weeks.

“Too expensive”

• Promise: visible value from 14 days, simple guarantee.
• Message: “We prove the result to you in 2 weeks, otherwise we extend. »
• Offer: 30-day Reboost pack + follow-up.

“Lack of support”

• Promise: assessment + personal program + feedback each session.
• Message: “We follow you at every stage, you are no longer alone. »
• Offer: small group 6 people max.

“Moving / teleworking”

• Promise: face-to-face mix + video + program at home.
• Message: “Wherever you are, you can continue. »
• Offer: hybrid subscription.

These playbooks help you re-engage members with the right angle.

Keep in mind

• Re-engaging members costs less than recruiting strangers, and goes faster.
• A 30-day plan with 2-3 targeted offers is enough to restart.
• Coordinated multichannel (SMS, email, call) = + responses, + reservations.
• Measure 6 simple KPIs and test one thing at a time.
• Automate reminders and keep the human touch for key moments.

Conclusion - Take action today

Target 50 old contacts, segment by reason, and launch your sequence over 14 days. With EKKLO, you create your offers, schedule sessions, collect and track progress all in one place. It's the easiest way to re-engage members sustainably.

• Get started now with EKKLO
• Strengthen your visibility with this guide on marketing strategy to develop as a coach

Need a hand to configure your reminders? Reserve 30 minutes, we'll help you re-engage members this week.