Promote your sports coaching business: 30-60-90 day plan

Intro

Do you want to promote your sports coaching business without spending your weekends there or blowing your budget? Here is a 30-60-90 day execution plan, designed for independent coaches, studios and small venues. Objective: local visibility, regular appointment bookings, more predictable income.

Tip: centralize your planning, your offers and your payments to save time. The EKKLO platform helps you do this in one place: EKKLO.

1) Before communicating: clarify your offer and your positioning

Define a clear (and profitable) niche

• Specialize by objective (weight loss post-pregnancy, 20-40 km trail performance, return from injury, etc.).
• Check local demand: 5-10 potential customer interviews, observation of Facebook/Instagram groups and clubs.
• Estimate the average basket and frequency (e.g.: €180 / month over 3 months).

Make a promise measurable

• Example: “-5 kg in 12 weeks without a strict diet” or “Finish your first semi in 2 hours”.
• Keep the promise in one sentence. Test 3 versions in story and survey.

Prove your credibility

• 3 minimum proofs: testimonials, before/after, numerical results, relevant diplomas.
• Build a short customer case file (problem → protocol → result).

Structure your offers

• 1 signature offer (3 months) + 1 entry offer (4 sessions) + 1 premium offer (intensive monitoring).
• Bonus: meal checklists, mobility sheets, WhatsApp group access.

For a quick start on the acquisition side, this guide will help you land your first appointments: obtain your first 3 clients.

2) A site that converts: clear messages, easy appointment scheduling

Oriented home page action

• Above the fold: promise + benefits + “Book a call” CTA.
• Add 2-3 short testimonials, a professional photo and your available slots.

Services and offers pages

• One page per offer with: for whom, objectives, week by week schedule, expected results, prices, FAQ.
• Add an online reservation calendar to reduce friction (practical with EKKLO).

Basic SEO (local and intentional)

• Optimize your titles: “Sports coach in [City] - Sustainable weight loss”.
• Cover 5-8 frequently asked questions per page (FAQ = long tail).
• Google Business Profile sheet: recent photos, weekly posts, 20 customer reviews at launch.

Mobile performance

• Aim for <2.5 s loading, >44 px buttons, short forms (name, email, phone).
• Track the visit → appointment conversion rate (objective: 3-8%).

3) Content 30-60-90 days: become the local reference

Days 1-30: foundations

• 6 educational posts (customer pain, common errors, myths).
• 4 Reels/shorts “before/after - 30 sec” or “quick tip”.
• 2 “practical guide” blog articles (800-1200 words) related to your offers.
• 1 simple lead magnet: “Typical weight loss week + shopping list”; capture email.

Days 31-60: amplification

• 2 local collaborations (physiotherapist, nutritionist, Cross-Training box).
• 2 20-minute Q&A lives.
• Weekly newsletter: 1 actionable tip + discovery call CTA.
• Social retargeting on site visitors and video viewers (>50%).

Days 61-90: authority

• 1 complete case study with metrics (weight, PR, VMA, pain).
• 1 free indoor/park workshop (15 places).
• 1 “Resources” page bringing together your tools and practical sheets.
• Measure: cost per lead (objective: €3-12), no-show rate (<20%).

4) Social networks that pay off: a simple system

Instagram / TikTok: capture attention

• 3 winning formats: transformation, behind the scenes coaching, “mistake #1 to avoid”.
• Hook 2-3 s, subtitles, tight shot, clear call to action towards an appointment.
• 3-5 stories/day: social proof, planning, remaining places.

DM strategy without being intrusive

• Reactive story: respond to reactions in 60 minutes.
• Script in 3 messages: open question → qualification → call proposal.
• Send a 30-second mini-audit in a voice note to differentiate yourself.

Realistic editorial calendar

• 3 Reels + 3 posts + 1 live per week are enough if it's regular.
• Reuse your content: long → short → carousel.
• Block 2 batch slots per week (45 min).

Key metrics

• Backup and sharing rate (>5% is good).
• Clicks to bio and make appointments.
• Local subscriber ratio (quality > quantity).

5) Profitable advertising with small budget

Google (strong intention)

• Local campaign “Sports coach + City”.
• 3 ads + teaser extensions (1st session offer -50%).
• Dedicated landing page, conversion tracking.
• KPI: CPA target meeting €15-40.

Meta Ads (visuals and retargeting)

• 1 local audience (3-10 km), 1 testimonial video creation + 1 “before/after” creation.
• Retargeting: site visitors 30 days, IG engagement 14 days.
• KPI: CPM <10€, CTR >1.2%, cost per lead 3-10€.

Offers and guarantees

• Tailored trial offer: “Starter Week” with specific objectives.
• 7-day money-back guarantee on online offers if relevant.

Performance monitoring

• UTM mandatory, weekly dashboard.
• Cut creatives <0.7% CTR; duplicate the winners.
• Test 3 hooks, 3 visuals, 2 pages.

6) Loyalty and sponsorship: the cheapest growth

Onboarding that engages

• Welcome call + objectives questionnaire + 14-day plan.
• Weekly check-ins (automatable), session reminder D-1.

Visible progress monitoring

• Adherence score (sessions completed/planned).
• Simple graphs: weight, performance, sleep.
• Celebrate each milestone (badge, message, small gift).

Structured sponsorship program

• 1 sponsor = 1 free session or -20% on the next month.
• Distribute a unique referral link and a visual ready to share.

CRM and automations

• Segment: prospects, new customers, loyal customers.
• Scenarios: basket relaunch, no-show, birthday.
• Centralizing makes everything easier: planning, payments, messages. Ex.: EKKLO.

In the midst of this mechanics, also think about saving time on repetitive tasks: here is how automate your coaching business.

7) Measure, optimize, automate (without walnut)

Your 7 weekly KPIs

• Site visits and main sources.
• Appointment making and no-show.
• Cost per lead and per appointment.
• Call → sale conversion rate.
• Monthly Recurring Revenue (MRR).
• Retention rate at 3 months.
• Referrals generated.

Continuous improvement loop

• One hypothesis per week (e.g.: new hook), one test, one conclusion.
• 80/20 rule: double what works, cut the rest.

Automate without losing human

• Welcome emails, reminders, automatic monthly reports.
• Personalized messages at high moments (victory, plateau, injury).
• A good tool should save you time and not the other way around: EKKLO.

To remember

• The clarity of the offer precedes the communication: promise, proof, price.
• A fast site with simple appointment booking beats beautiful designs.
• The 30-60-90 day plan creates visibility, trust and qualified requests.
• Small media budgets = focus on intent (Google) and retargeting (Meta).
• Profitability comes from loyalty, tracking and sponsorship.

Conclusion: take action today

Promoting your sports coaching business does not require enormous resources, but a regular plan. Clarify your offer, make appointments obvious, publish useful every week and measure your figures.

To speed up, centralize your offers, your reservations, your payments and your messages with a solution designed for coaches and studios: discover EKKLO.

Then, structure your long-term visibility with this marketing and visibility strategy for coaches. You have everything you need to go from a few sessions to a full schedule - predictably.