Platforms for selling your coaching programs: the guide

Why sell your coaching programs via a platform

Gain reach without increasing hours

A platform allows you to sell your programs beyond your geographic area. You reach clients when you are not in session. You create a more stable source of income.

Standardize, then personalize

You can structure standard journeys and add tracking options. The core of the program remains the same. Coaching becomes more profitable, without losing the human touch.

Centralize everything for better monitoring

Creation of offers, planning, payments and messages in the same place. With EKKLO, you also manage prospecting and progress monitoring. Discover the platform at https://info.ekklo.com/.

Start faster, sell sooner

Modern tools reduce technical time. Within a week, a simple catalog can be online. To accelerate acquisition, see how find your first 3 clients effectively.

The 4 families of platforms: strengths and limitations

1) Course marketplaces (e.g. Udemy)

• Asset: existing traffic and simple uploading.
• Limit: limited price control, margin compressed by promotions.
• For whom: discovery of the online format, start with zero audience.

2) Dedicated course platforms (Teachable, Podia)

• Asset: you set your rates and experience.
• Limit: marketing at your expense, often basic sports monitoring.
• For whom: structured video content, workshops and mini-training.

3) “All-in-one” marketing-oriented solutions (Kajabi)

• Asset: sales pages, emails and integrated automations.
• Limitation: higher cost, limited sports/nutrition bricks.
• For whom: infopreneurs and coaches with established funnels.

4) Specialized fitness platforms (EKKLO, AZEOO)

• Asset: creation of sport/nutrition offers, planning, payments, messaging and progress monitoring.
• Limitation: less pure “theoretical courses” oriented.
• For whom: coaches, studios, boxes who want to sell programs + real monitoring.

How to choose: the pragmatic decision matrix

Criterion 1 - Control vs. audience immediate

• Need for total control over prices and customer relations: avoid the marketplace.
• Need for instant audience: marketplace initially, then switch to your own ecosystem.

Criterion 2 - Main product type

• Structured programs with tracking: favor a dedicated fitness platform like https://info.ekklo.com/.
• Video “lecture” training: course platforms or marketing solutions.

Criterion 3 - Native key tools

• To check: payments, coupons, subscriptions, messaging, application mobile, calendar, questionnaires, objectives, exports.
• Useful bonus for a coach: offer models, session planning, performance monitoring, nutrition.

Criterion 4 - Costs and margin

• Model: monthly subscription vs commission.
• Objective: net margin > 60% on your offers recurring.
• Tip: start light, upgrade when your income justifies it.

How much it can bring in: do the math before buying

Three simple models

• Fixed pack: €149 for 8 weeks, updated weekly.
• Subscription: €49 to €79/month, content + chat monitoring.
• Program + hybrid coaching: €59/month + 1 video/month at €40.

Example of monthly projection

• Objective: 40 active clients.
• Mix: 20 subscriptions at €59 + 10 packs at €149 + 10 hybrids at €99.
• Turnover: 20×59 + 10×149 + 10×99 = 1,180 + 1,490 + 990 = €3,660.
• Tools (100-150€), bank fees (~2%), support time: targeted net margin > 60%.

Indicators to follow

• Page → purchase conversion rate: aim for 2-5%.
• Activation rate: 7 days after purchase, > 80% of customers have started.
• Monthly subscription retention: > 85%.
• Support time per customer: < 20 min/week.

Translate numbers into decisions

• Low activation: simplify onboarding and offer a “starter pack”.
• Low retention: add a monthly point of contact and levels of objectives.
• Support too heavy: create a base of responses and message models.

The 30-day action plan to launch your programs

Week 1 - Framing the offer and the public

• Choose a precise niche: objective, constraints, available material.
• Define 1 flagship offer + 1 complement: subscription + pack.
• Write promise, deliverables, expected results and prerequisites.

Week 2 - Set up the infrastructure

• Create the pages: clear promise, benefits, proof, FAQ, guarantees.
• Configure payments, coupons and welcome emails.
• Activate planning and messaging for tracking.
• On EKKLO, combine offer creation, planning, payments and messages on https://info.ekklo.com/.

Week 3 - Produce and structure the content

• Script the first 2 weeks of the program and the session models.
• Record 3 key videos: presentation, getting started, adherence tips.
• Prepare entry questionnaires and objectives.

Week 4 - Launch and first registrants

• Launch a founding “20 places” offer with onboarding bonus.
• Open 3 channels: email, Instagram, word of mouth.
• Automate the bare minimum: reception, reminders, reports. Use this guide to automate your coaching activity.

Good practices that make the difference

Clear and results-oriented packaging

• Translate each module into concrete benefits.
• Specify equipment, weekly time, pace of progress.
• Display a 14-day plan to “see and feel” the first effects.

Frictionless onboarding

• Welcome email + installation checklist in 5 minutes.
• Short questionnaire to adapt the intensity and the time available.
• First victory within 72 hours: simple and motivating session.

High-value human follow-up

• Asynchronous messages with ready-to-use templates.
• Short, focused monthly review on 3 measures: load, grip, well-being.
• Highlight progress in the app and celebrate milestones.

Useful marketing, not noisy

• Realistic before/after demonstrations.
• Factual testimonials, quantified when it is relevant.
• Targeted free content: simple nutrition guide, mobility routine.

Summary comparison by coach profile

Independent coach just starting out

• Need: go fast, little technique.
• Option: dedicated fitness platform to centralize everything.
• Advantage of EKKLO: offers, prospecting, planning, monitoring, payments and messages in the same place.

Studio/box with team and slots

• Need: reservation, calendar, recurring payments, group monitoring.
• Option: specialized fitness solution for programs + sessions.
• Tip: create an “online subscription + 1 group session/week”.

Theory-oriented course creator

• Need: host videos, quizzes, progress.
• Option: course platforms or marketing solutions.
• Useful bridge: add a “field application” module via a fitness platform.

Sports influencer with audience

• Need: monetize without losing the link.
• Option: fitness platform to transform the audience into followed customers.
• Idea: 8-week pack + private community + monthly live.

Errors to avoid and how to correct them

Too many offers, not enough clarity

• 1 flagship offer, 1 complement, 1 upgrade. It's at the very beginning.
• Indicate for whom the offer is not made. Sorting helps convert.

Low prices that sabotage margin

• Price on conversion and tracking, not video volume.
• Test “pay in 2 installments” to reduce friction without breaking prices.

Blurred onboarding, quick abandonment

• Set a concrete milestone on D+3 and D+10.
• Use useful reminders, not intrusive ones. Ready models in EKKLO.

Lack of evidence

• Add 3 short case studies, before/during/after format.
• Show 1 adherence and 1 performance metric per case.

Takeaways

• Choose your platform according to the type of product, the need for tracking and price control.
• Calculate the margin before signing. Target: > 60% net on the subscription.
• Standardize 80% of the program, personalize the 20% that count.
• Fast onboarding + first result in 72 hours = stronger retention.
• Centralize offers, payments, planning, monitoring and messages to save time.

Conclusion: go from the idea to concrete sales

Selling your coaching programs does not require months of preparation. With the right platform, you can launch in 30 days, then improve each step with data. EKKLO brings together offer creation, prospecting, planning, progress monitoring, payments and messages to save you time. Find out how to get started now at https://info.ekklo.com/.

To go further, explore how use technology to optimize your sessions and transform your method into visible results for your clients. When you are ready, centralize all your coaching on https://info.ekklo.com/ and focus on the essential: the progress of your athletes.