Make a good living from your fitness profession: complete method 2025

You want not only to work in fitness, but to make a comfortable and lasting living from it. Here is a concrete method, tested in the field, to go from a half-filled calendar to a predictable, profitable and fulfilling business.

Lay the foundations: positioning and irresistible offer

Choose a profitable (and concrete) niche

The more precise your message, the more attractive it is. Define who you help, what results you deliver and in how long. Example: “Women aged 35–50, -6 kg in 12 weeks without hitting 6 sessions/week”.

• Indicators: size of the local market, purchasing power, urgent pain, competition.
• Field test in 10 days: 10 customer interviews, 3 paid discovery sessions, 1 iteration of the offer.

To dig deeper the subject, find out how choose your sports coach niche and avoid the classic pitfalls.

Clarify your promise of value

Your promise must be measurable, credible and limited in time. Simple structure:

Profitable fitness relies on recurring revenue. Combine:

• Starter pack (6–12 weeks) with quantified objectives.
• Maintenance subscription (1 to 2 sessions/week + asynchronous monitoring).
• Quarterly upsells: complete assessment, fitness test, nutrition workshop.

Tip: frame expected results by milestones; this facilitates long-term commitment.

Social proof and reassurance

• Before/after testimonials (photos, measurements, quotes).
• Short case studies: objective, protocol, result.
• Reassurance: diploma, CPR/PSC1, insurance, satisfaction policy.

Remember to centralize everything on a clear page and link your reservations. With EKKLO, create your offers, receive payments and automate appointment scheduling in just a few minutes.

Prices, margins and quantified objectives

Calculate your break-even threshold

1. List your monthly fixed costs: room, travel, tools, insurance, charges.
2. Add your target remuneration.
3. Divide by your capacity for salable sessions.

Simplified example:

• Costs + targeted net remuneration: €3,000
• Salable capacity: 60 sessions/month (15/week x 4)
• Floor price = 3,000 / 60 = €50 per session (before taxes/variable charges)

Never sell below this floor. A sustainable fitness business requires a target net margin of 20–30%.

Build a scale of values ​​(3 levels)

• Essential: small group 4–6 people. (€/pers. more accessible, high margin)
• Standard: 1:1 in studio/outdoor
• Premium: 1:1 at home + nutrition + priority messaging

Rules:

• Price difference 1:1 vs small group: x2 to x3 per person.
• Visible advantage at each level (time, personalization, access).

Intelligent discounts, not destructive

• Prepaid 3 months: -5% (cash flow + commitment)
• Duo: -15% on the total (optimizes your time)
• Company: rate per employee with guaranteed minimum

Avoid: “unconditional” discounts. Always a clear exchange (volume, duration, sponsorship).

KPI to follow every week

• Leads (new contacts)
• Meeting > customer conversion rate
• 90 day retention rate
• Monthly recurring revenue (MRR)
• Average basket per active customer

Realistic objectives for making a living from your fitness profession: 25–35 active clients, MRR ≥ €3,500–6,000 depending on your area and model.

Acquisition: a 3-channel engine

Local: partnerships + Google presence

• Focus of influence: physiotherapists, osteos, salons, local businesses.
• PAID “discovery” offer (€29–49) for truly engaged leads.
• Google Business Profile: photos, weekly posts, 30 5★ reviews in 90 days.

Review request script: “What has changed the most for you? » + reminder of the result.

Social networks: customer-friendly content

• 3 pillars: social proof, simple pedagogy, human behind the scenes.
• Winning format: 2 educational carousels + 2 short videos + 1 case study/week.
• Clear call to action: reservation link, 2 test slots per week.

Proactive prospecting and recommendations

• 10 qualified DMs/day (local target + personalized message).
• 1 partnership per month (workshop in company or local box).
• Sponsorship program: -15% for both for 1 month.

Paid trial offer and management of the “it’s too expensive”

• Paid trial = quality filter, avoid “tourists”.
• Respond to price with value: “Objective, deadline, method, evidence”. Then payment options.

Tip: prepare your message templates and reminders. With EKKLO, centralize your messages, reminders and reservations on a single tool.

A customer experience that builds loyalty and makes people buy

Precise onboarding and SMART objectives

• Initial assessment: background, constraints, measurements, photo if consented.
• 3 SMART objectives max. at 30 days.
• Rituals: weekly update, monthly review, celebration of wins.

Monitoring progress and monthly reviews

• Metrics: strength (5RM), cardio (VMA/12’ test), mobility, sleep, energy.
• Simple dashboard accessible to client.
• 10 min video assessments if online/hybrid coaching.

Automations that free up time

• SMS/Email reminders D-1 and D-0.
• Pack of programmed “basic nutrition” messages.
• Automatic reminder of unpaid.

Save 3–5 hours/week by following this guide on automation of the sports coach business. Automation scenarios are integrated into EKKLO: reservation, payments, messages, follow-ups.

Community and events

• “PR Day”/monthly session or challenge step/week.
• Thematic workshop: race preparation, mobility, cooking fast.
• Private group to celebrate progress (photos, records, recipes).

Operations and time management: a profitable agenda

The 70/20/10 rule

• 70% coaching deliverable
• 20% acquisition/marketing
• 10% administration/training

Protect these blocks in the calendar. A sustainable fitness profession depends on this discipline.

Optimized planning: fixed zones and slots

• “Field” vs. “content” days.
• Fixed slots by geographical zone to limit journeys.
• Small groups grouped over 2 evenings/week + Saturday morning.

Simple tools and EKKLO stack

• Reservation, collection, follow-up: EKKLO
• Lead capture: short form + direct link payment
• Weekly KPI spreadsheet + cloud storage protocols

Risks and compliance

• Certificates: diploma, RC pro, PSC1 up to date.
• Simple contracts and sales conditions.
• Customer data: photo consent, confidentiality.

90-day action plan to make a living from your fitness profession

Month 1 — Foundations and first sales

• Clarify the niche and the promise.
• Offer page + active reservations.
• 30 targeted interviews, 10 paid trials, 6 clients signed.

Month 2 — Acceleration and recurrence

• Small group launch (2 slots/week).
• 1 local partnership + 1 company workshop.
• 10 additional 5★ reviews + 1 case study.

Month 3 — Average basket and predictability

• Premium quarterly balance sheet (upsell €79–149).
• Structured sponsorship program.
• Advanced automations: reminders, balance sheets, unpaid debts.

J90 end goal: 18–25 active customers, MRR ≥ €3,500 depending on city/model.

To remember

• Clear positioning makes selling 2x simpler.
• Recurring revenue (subscriptions) secures your month.
• 3 well-executed acquisition channels are enough.
• Customer experience and regular reviews create loyalty.
• Measure your KPIs every week, adjust every 30 days.

Conclusion — Take action with EKKLO

Your next step (today)

• Choose your niche and write your promise.
• Create your 12 pack weeks + maintenance subscription.
• Open 2 “paid trial” slots in the calendar.

Get the machine going with EKKLO

EKKLO helps you create your offers, collect, plan your sessions, track progress and centralize your messages. Less administration, more coaching — and a fitness profession that is finally predictable.

Resources for getting off to a strong start

• Follow this guide to get your first 3 customers quickly.
• Activate your key automations this week with EKKLO.

It's your turn: block out 90 days, execute the plan, adjust each week. Your fitness business can and should fund the life you want.