Gym Subscription Posts: Guide + Templates

Do you manage a room, a studio or are you an independent coach? Well written and well programmed, your subscription messages become a lever for loyalty and income. This guide gives you a simple method, precise timings and ready-to-copy templates to take action today.

Tip: everything you read here can be set up in just a few minutes in EKKLO (offers, planning, payments, messages, progress tracking). And if you want to go further, find out how automate your reminders and sequences without any hassle.

Before writing: objectives, consent, channels

Clear the objective of each sending

Each message must have a unique goal:

• Onboarding: reassure, explain access and the first steps.
• Pre-renewal: remind you of the due date, facilitate payment.
• Winback: reactivate an inactive or terminated member.
• Upgrade: propose a change to a superior offer or a pack.

Useful formula: Objective + Benefit + Action (+ Evidence). Example: “Renew in 1 click to keep your evening classes - 10% today - Pay here. »

Consent and simple rules

• Obtain clear consent for marketing communications (GDPR).
• Always include an unsubscribe notice on SMS (eg: “STOP” + number provided by your router).
• Hours: avoid the night; prefer 9 a.m. to 8 p.m. (avoid Sundays). Test 12:15 p.m.-1:45 p.m. and 5:30 p.m.-7 p.m. for often higher click rates.
• Frequency: 1 objective = 1 message (and maximum one follow-up). Too many notifications = unsubscriptions.

Choose the right channel

• SMS: ideal for urgent matters (deadline, free slot). 160 characters max, short link.
• WhatsApp: rich messages (image, button), for recap and advice.
• Email: more detailed (offers, testimonials, FAQ). Perfect for subscription comparisons.
• In-app/notification: contextual reminders just before a session or payment.

With EKKLO, you combine these channels and centralize planning, payments and subscription messages in one place.

The member journey: your message calendar subscription

6 key moments to cover

1. Welcome (D0-D3)
2. Activation (S1-S2)
3. Pre-renewal (D-14, D-7, D-2)
4. D-Day and grace (D+1, D+3)
5. Winback (D+14, D+30)
6. Upgrade/additions (for use, after 5-10 attendances or significant progress)

A timing that converts

• D-14: announces the expiry + main benefit retained (current place, current rate).
• D-7: reminder + social proof (notice, limited number of places).
• D-2: emergency + direct payment link.
• D+3: short reminder + alternative (pause or monthly payment).
• At 5 attendances/month: upgrade proposal (clear ROI).

Simply segment

• Assiduous (≥1 session/week): favor value (progress, priority to slots).
• Intermittent (1-3/month): comfort (flexibility, possible break, session pack).
• Inactive (0 session/30 days): gentle restart (free session, coaching assessment).
• Premium: exclusivity (workshops, early access).

Write messages that make you want to act

The 4C method

• Clear: one idea per message.
• Short: 140-160 characters in SMS.
• Concrete: figures, dates, benefits measurable.
• Call-to-action: a single link, visible.

Useful personalization

• {First name}, number of sessions completed, declared objective, favorite courses, referring coach.
• Example: “{First name}, 9 sessions this month - close to your record! Renew in 1 click to keep your place for Tuesday 6 p.m. »

Profit before the promotion

• Guaranteed place, consistency, results, access to new products.
• The promotion serves to raise an objection, not to “sell out”.

A single call to action

• “Pay now”, “ Renew in 1 click", "Reserve my assessment".
• Avoid two competing links. In EKKLO, use the direct payment link of the offer.

18 subscription message templates ready to copy

Tip: adapt the emojis to your tone and test with and without. Keep your signature short.

Onboarding and activation

• J0 (SMS): “Welcome {First name} 👋 Your access is active. Start by booking 2 sessions this week: {LienPlanning}. Need help? Reply to this text message. »
• J2 (WhatsApp): “{First name}, here are 3 courses that correspond to your objective {Objective}: {Course Link}. We keep the rhythm together 💪 »
• S2 (Email): « Your first progress: {Stats}. Next step: aim for 2 sessions/week. Set your slots: {LienPlanning}. »

Pre-renewal (monthly subscription)

• D-14 (SMS): “{First name}, your subscription ends on {Date}. Keep your evening slots and your current rate: renew here {PaymentLink}. »
• D-7 (SMS): “7 days remaining. 82% of our members who plan 2 sessions/week. progress 2x faster. Renew in 1 click: {PaymentLink}. »
• D-2 (SMS): “Last reminder ⏰ Renew before {Date} to keep your place for Tuesday 6 p.m. Secure payment: {PaymentLink}. »

D-Day and grace

• D+1 (SMS): “Are we keeping the momentum, {First name}? Your access has been paused since yesterday. Reactivate in 10s: {PaymentLink}. Need a more flexible option? Answer ‘PAUSE’. »
• D+3 (Email): “Still motivated but tight schedule? Switch to the Flex offer (no obligation). Compare here: {LinkOffers}. »

Winback (termination/inactive)

• D+14 (SMS): “Come back smoothly: recovery session offered this week with {Coach}. Choose a slot: {LienPlanning}. »
• D+30 (Email): “We reserve a priority place for you on your 2 favorite courses. Reactivate your subscription in 1 click: {PaymentLink}. »

Upgrade and value additions

• After 8 attendances (SMS): “Bravo {First name} 🎯 Upgrade to the Performance pack (3 sessions/week) and win a free monthly assessment. See details: {OfferLink}. »
• Family/duo (SMS): “-15% as a duo this month. Add a loved one to your subscription in 30 seconds: {LienDuo}. »

Community and evidence

• Testimonial (WhatsApp): ““I took 2 classes/week and I sleep better.” - Claire P. Keep your routine: {PaymentLink}. »
• News (Email): “New mobility courses in the morning. Included in your subscription. Reserve your slot: {LienPlanning}. »

These subscription message templates are designed to be short, profit-oriented and actionable immediately.

Measure and optimize your sendings

The 6 indicators that count

• Opt-in: >90% of subscribers agree to the communications.
• Rate SMS opening rate: >90% (mainly measure click and conversion).
• CTR (click): 10-25% depending on segment.
• Payment conversion: 25-60% on D-2/D+1 if direct link.
• Monthly retention rate: aim for +3 to +7 points after 3 months.
• Churn (cancellation): -15 to -30% with a good schedule of subscription messages.

A/B quick tests (4 weeks)

• D-7: “guaranteed place” benefit vs “preserved rate”.
• D-2: “Renew” vs “Pay now” CTA.
• Sending time: 12:30 p.m. vs. 6 p.m. duplicates).
• Update channel preferences (SMS/WhatsApp/Email).

Need to align your offers before relaunching? Here's how to structure your prices and subscription options so that they are clear and easy to choose.

Set up with EKKLO in 30 minutes

Checklist express

1. Choose 1 priority objective: pre-renewal.
2. Create 3 subscription messages (D-14, D-7, D-2) in EKKLO.
3. Generate the direct payment link for the offer.
4. Segment “consistent” vs “intermittent
5. Program schedules (12:30 p.m./6 p.m. tests).
6. Add the unsubscribe mention to the SMS.
7. Activate a “stop if paid” rule.
8. Prepare a D+1 message (security).

Useful scenarios to activate next

• Winback 30 days without session.
• Upgrade after 8 attendances/month.
• Welcome session (D0) + reminder (D2).
• Simplified break: self-management link (limit 1/month).

Governance and tone

• A person writes, a valid person. Quarterly update.
• Direct, positive, caring tone. Always the value before the promotion.
• 1 link per message, no unnecessary annexes.

To centralize offers, planning, payments and messages, create your account on EKKLO. Everything is in the same place to save time and avoid errors.

To remember

• A message = an objective, a benefit, a link to action.
• The calendar D-14/D-7/D-2 + D+1 makes the difference.
• Personalize with actual use (sessions, slots favorites).
• Measure clicks and conversions, not just openings.
• Automate gradually to keep control of the tone.

Conclusion

Well orchestrated, your subscription messages become a driver of loyalty and revenue. Start with 3 messages (D-14, D-7, D-2), ensure a backup D+1, then add winback and upgrade. Measure, test, simplify.

Ready to bring it all together in one tool? Schedule your sequences, cash out in 1 click and follow your members' progress on EKKLO. To nourish your strategy, also consult our advice for develop your visibility and your local marketing.