Fitness Marketing: 12 Strategies for Finding Clients

You are a sports coach, studio or small venue and you want more clients without working 70 hours/week. Here is a simple, testable and measurable fitness marketing plan, divided into 12 ready-to-use strategies.

Quick tip: centralize your offers, your schedules, your payments and your customer follow-up on the EKKLO platform to save time and better convert your prospects. Learn more about EKKLO: https://info.ekklo.com/

1) Choose a clear niche and an irresistible promise

Define a precise persona

• Example: "Young mothers - 30-40 years old - objective: -6 kg in 12 weeks without a gym."
• Location, time constraints, pain, brakes, budget: write them down.

Identify the urgent problem

• Current pain: lack of energy, back pain, lack of time.
• Measure the cost of inaction: euros spent, pain persistent, fatigue.

Make a promise and proof

• Promise: "-6 kg in 12 weeks, without long cardio, 3 sessions of 30 minutes".
• Proof: 3 customer testimonials + before/after photos + figures (adherence, average losses).

Create an offer signature

• Include: training plan, simple nutrition, check-ins, partial guarantee.
• Clear packaging: 12 weeks, prices, terms, bonuses (posture workshop, e-book recipe).

Need help to define your positioning? Practical guide for find your profitable sports coach niche.

2) Build an online ecosystem that converts (not just “looks pretty”)

A oriented offer page results

• Structure: Problem - Promise - Evidence - Plan - Price - FAQ.
• Add a unique CTA: "Book a discovery call" or "Start trial".

Credible social proof

• 5 to 10 detailed reviews (objective, before/after, concrete results, deadline).
• Short videos: 30-60 seconds, portrait format.

Local SEO in 20 minutes/week

• Optimize your Google Business listing (recent photos, services, schedules, EKKLO booking link: https://info.ekklo.com/).
• Post 1 news/week and respond to all reviews within 48 hours.

Frictionless booking

• Buttons visible on site, networks, Google listing: "Book".
• Connected calendar + confirmation and reminder automatic.

3) Content that attracts and transforms (from feed to reservations)

Minimalist editorial calendar

• 3 pillars: pedagogy (educate), behind the scenes (humanize), evidence (reassure).
• Rhythm: 3 posts/week + 1 story/day + 1 live/fortnight.

Formats that convert

• Carousel "mistakes to avoid" + comment CTA.
• Reels "before/after" + reservation CTA.
• Q/A stories + direct link to your schedule.

Clear CTAs, one by content

• Example: "Type 'PLAN' in the comments to receive the guide."
• Redirect to your offer page or your EKKLO appointment booking.

Save time with AI

• Script type: Hook - Proof - Tip - CTA.
• Tools: brainstorming of angles, outlines, captions; you keep the human touch.

To go faster on the networks, read: Create Insta or TikTok content with AI when you are a coach.

4) Acquisition active: partnerships, events and micro-influence

Win-win local partnerships

• Targets: osteo, physiotherapist, healthy café, sports store, nursery, local business.
• Offer: free workshop + partner code + 10% per referred customer.

Low-priced discovery offer friction

• Example: "Test week 2 sessions + assessment 30 min = €29".
• Objective: live the experience, not make immediate figures.

Local micro-influence

• 3 to 10 micro-creators (3-20k subscribers), aligned profile, audience local.
• Collaboration: session + unique code + free place in a challenge.

Events that fill your pipe

• Monthly park bootcamp, 30 places, registration via EKKLO (https://info.ekklo.com/).
• Collect first name + email + objective; send a plan 7 days post-event.

5) Convert better: discovery call, objections, offers and pricing

Conduct a 20-minute call

• 70% questions, 30% pitch. Understand goal, obstacles, history, schedule.
• Reformulate and propose only 1 suitable offer, not 4.

Handle objections without forcing

• "It's expensive": anchor the value, split the payment, partial guarantee.
• "No time": offer 2×30 min + 10 min home routines.

Packaging and pricing

• Best practice: 3 levels (Essential, Standard, Premium) with increasing value.
• Differentiating bonuses: unlimited check-in, personalized videos, private group access.

Monitoring scripts

• D+1: reminder of the proposed plan + testimony.
• D+4: targeted free resource + new call availability.

Need offer ideas? See: Create attractive offers and packages for your clients.

6) Activation, rapid results and loyalty

Onboarding 48 hours

• Welcome message + checklist + planning access + 1st measurable objective.
• Starter kit: 3 min video on the method + 3 simple habits.

Quick wins from the 1st week

• Objective: feel a tangible benefit (better sleep, less pain).
• Communication: congratulate, share a mini-assessment with a simple graph.

Monitoring and accountability

• Weekly check-ins: perceived load, pain, mood, adherence.
• Numerical adjustments: +5% volume, -10% if fatigue high.

Loyalty and sponsorship

• "1 friend = 1 week free" or "-15% next month" program.
• Quarterly customer events: testing, challenges, nutrition workshops.

7) Automate and measure to scale without burning out

The 6 KPIs to monitor every week

• Leads generated
• Reservation rate
• No-show rate
• Conversion rate
• Average basket / LTV
• Retention rate at 3/6 months

Simple and traceable funnel

• Source (post/partner) → Offer page → Booking → Call → Sale.
• UTM + dashboard: identify the most profitable source.

Useful automations

• SMS/email reminders for sessions and calls.
• Post-event and post-trial sequences.
• Automatic billing and follow-ups.

Speed up with this guide: Automate your business when you are a sports coach.

Budget and monthly iteration

• 70/20/10 rule: 70% winning channel, 20% testing, 10% innovation.
• Every month: stop what doesn't work, double what works.

Examples of ready-to-use plans (copy-paste, adapt)

"12-week weight loss plan - Young parents"

• Promise: -6 to -8 kg in 12 weeks, 3×30 min
• Price: €249/month x3, guarantee -3 kg otherwise 4th month free
• Channels: local SEO + nursery partnerships + Reels testimonials
• KPI: 20 leads/month → 12 reservations → 6 sales (30%)

"Performance running - 10 km sub 50'" plan

• Promise: -3 to -5 min in 10 weeks, 2 tracks + 1 PPG + nutrition plan
• Price: €199/month, VMA test included
• Channels: local running club, sports store workshop, Strava group
• KPI: 15 leads/month → 8 reservations → 4 sales

"Pain-free back - Office" plan

• Promise: -60% pain in 8 weeks, 10 min/day
• Price: €149/month, posture hotline
• Channels: companies, osteo, LinkedIn carousel pedagogy
• KPI: 10 leads/month → 6 reservations → 3 sales

Simple tools to execute

• Site and offer page: clear, mobile-first, with social proof.
• Reservation and payments: centralize via EKKLO to reduce no-shows and collect without friction: https://info.ekklo.com/
• Light CRM: prospect tracking, automated reminders, tags by source.
• Content: reusable templates, batched filming 2 hours/week.

Keep in mind

• A clear niche + a proven promise beats “coaching for everyone”.
• Your offer page must prove, reassure and convert in one click.
• Local micro-partnerships bring warm, regular leads.
• Measure 6 key KPIs, automate callbacks and follow-ups.
• Double the channels that perform, quickly cut the rest.

Conclusion: move from intention to execution (today)

Choose 3 strategies above, plan them over 4 weeks and measure your results. To centralize your offers, your schedules, your payments and your monitoring, create your space on EKKLO: https://info.ekklo.com/

Want to boost conversion with irresistible offers? Follow this step-by-step guide: Design attractive offers and packages. And if you're just starting out, also find out how to get your first clients: first 3 clients when you start.