Digitize your sports coaching: 90-day action plan

Intro

The digitalization of sports coaching is no longer an option. It’s the quickest lever to save time, increase your revenue and provide a modern customer experience. This guide gives you a 90-day action plan, concrete examples and indicators to follow.

If you're just starting out, start by securing your first customers. This practical guide to get your first 3 clients perfectly complements this plan.

EKKLO brings together offer creation, prospecting, planning, progress monitoring, payments and messages in one place. Discover the platform here: EKKLO.

Why the digitalization of sports coaching now?

Habits have changed permanently

Your clients alternate indoor, outdoor and at home. They want to book online, track their progress and pay with one click. The digitalization of sports coaching meets these expectations while differentiating you locally.

Clear expectations on the client side

• Availability visible and bookable 24/7.
• Programs accessible on mobile, with videos and instructions.
• Automatic reminders, session reminders, monitoring of results.
• Secure payments and frictionless subscriptions.

Direct impact on your business

• Up to -30% no-shows with automatic reminders and payment upon reservation.
• +15 to +40% average basket thanks to packs and subscriptions.
• 4 to 6 hours earned per week by automating confirmations, invoices and messages.

The digitalization of sports coaching is not just a tool. It is a more fluid, more profitable and more predictable service model.

Choose your digital model before tooling

1) Hybrid (the most flexible)

Mix face-to-face and online. Studio bookings, progress monitoring and remote content. Example: 1 in-room session + 2 independent guided sessions + unlimited chat.

• For whom: independent coaches, studios, boxes.
• Objective: loyalty and recurrence.

2) 100% online (national reach)

Personalized programs, video, video feedback, private community. The digitalization of sports coaching makes this model scalable.

• For whom: specialized specialties, content creators.
• Objective: volume and margins.

3) “Augmented” studio (premium experience)

Reservation of slots, frictionless payments, exercise screens, reception kiosk. The digitalization of sports coaching is becoming a tangible competitive advantage.

• For whom: studios, boxes, small rooms.
• Objective: perceived quality and conversion rate.

Tip: validate one model for 8 weeks before testing a second one. Avoid launching everything at once.

90 day action plan (ready to use)

Days 1-30: foundations and offers

• Clarify your promise: “-5 kg in 12 weeks without a strict diet”, “First pull-up in 8 weeks”.
• Create 2 offers max: an entry pack and a recurring subscription.
• Set up your bases on EKKLO: calendar, slots, payments, messaging.
• Write your customer journeys: registration, payment, onboarding, follow-up, review.
• KPIs to follow: reservation rate, payment rate in line, no-shows.

The digitalization of sports coaching starts with clear offers and a simple funnel.

Days 31-60: automate and produce content

• Automatic reminders: D-24h, D-2h, post-session message.
• Subscription reminders: D-7, D-3, D-1.
• 7-day onboarding course: objectives, initial test, tutorials, scoping meetings.
• 4 “pillar” contents »: mobility, strength, nutrition, recovery. Reuse in shorts and stories.

Need to save time immediately? Follow this guide to automate your activity.

Days 61-90: loyalty and optimization

• Add a monthly review: measurements, photos, key performances.
• Launch a simple sponsorship program: -20% the following month for both.
• Test a new pack: “6 weeks back to school special” with nutrition bonus.
• Improve your offer pages: benefits first, social proof, clear FAQ.

The digitalization of sports coaching succeeds when each step reduces friction and increases perceived value.

The essential tools (and how to connect them together)

Reservation and planning

• Slots visible in real time.
• Automatic waiting list.
• Synchronization with your personal calendar.

With EKKLO, your customers book in seconds. You keep control over seat limits and cancellations.

Payments and offers

• Payment upon reservation to limit no-shows.
• Subscriptions and packs at progressive prices.
• Dated promo codes and limited quantities.

The digitalization of sports coaching requires a smooth, traceable and secure payment.

Monitoring progress and programs

• Starting tests created once, reused by profile.
• Auto-calculated progress, clear graphics.
• Video library of exercises and instructions.

Link objectives, sessions and assessments avoid gaps and give meaning to efforts.

Messages and reminders

• Scenarios: new registration, session reminder, 7-day inactivity.
• Messages grouped by offer or objective.
• Human tone, concrete, motivating.

The digitalization of sports coaching does not erase the relationship. It makes it more regular and useful.

Design a customer experience that builds loyalty

Onboarding 7 days “zero friction”

• Day 0: welcome message + objective questionnaire.
• Day 1: initial test and first mini-victory.
• Day 3: tutorial app + first easy routine.
• Day 7: framework point + plan for the next 4 weeks.

Clear program, visible results

• 2 to 4 sessions per week with alternatives.
• Quantified objectives: reps, time, load, steps per day.
• Weekly recaps: graphics and congratulatory messages.

Simple, actionable nutrition

• 3 “basic” recipes per goal.
• Typical shopping list, adjustable to budget.
• Hydration and sleep reminders.

Community and social proof

• Short testimonials after 4 weeks.
• Friendly rankings: regularity, steps, challenges.
• Live monthly Q&A 30 minutes.

The digitalization of sports coaching enhances your support and creates a motivating ritual.

Save time without wasting the human

Profitable automation scenarios

• After purchase: welcome email + “10 minutes” checklist.
• Before session: reminder + cancellation link.
• Inactivity 7 days: personalized message, “resumption” session.

Ready-to-use templates

• 3 soft reminder messages + 1 firm reminder.
• 1 “assessment” email with graphics and feedback.
• 10 30-second video scripts for your networks.

Mistakes to avoid

• Too many offers: limit to 2 main formulas.
• Zero follow-up: set a monthly meeting per client.
• Robot messages: add a personal sentence to each follow-up key.

To go further, see how automate your activity without unnecessary complexity.

The digitalization of sports coaching should free up your time to coach, not take away from you.

Measure, optimize, develop

Your weekly dashboard

• New reservations.
• Attendance rate.
• Recurring revenue.
• Satisfaction (note 1-5, short verbatim).

Iterate your offers intelligently

• Test a new bonus rather than a price drop.
• Add a premium option: filmed monthly review, technical analysis.
• Measure over 4 weeks, then keep what works.

Partnerships and local visibility

• Gyms, physiotherapists, yoga studios, associations.
• Cross offers and unique partner code.
• 45-minute discovery workshops, once a month.

The digitalization of sports coaching is based on simple figures and regular actions. What is measured improves.

To remember

• The digitalization of sports coaching increases the perceived value and reduces friction.
• Limit to 2 offers, then optimize the experience and follow-ups.
• Automate reminders, payments, reviews to save 4 to 6 hours/week.
• Show the results: graphs, monthly reports, testimonials.
• Follow 4 KPIs: reservations, attendance, recurrence, satisfaction.

Conclusion: take action today

In 90 days, you can book online, cash out without friction, track progress and build loyalty without spending your evenings there. The digitalization of sports coaching then becomes your best ally.

Create your space and test the features on EKKLO. Need inspiration for your catalog? Find out how create attractive offers that convert. And if you're still hesitant, browse the free resources at EKKLO to accelerate your first results.