Digitalize your coaching business: 90-day plan

Do you want reservations that fall through, payments on time, less administration and more coaching? This guide is your roadmap to digitalizing your coaching business from A to Z, without jargon or gaslighting.

Quick tip: start with the essentials (offers, booking, payments), then automate as you go. If you want to save time right away, explore EKKLO here: EKKLO - the platform for coaches and studios.

Why go digital now

What you can earn in 90 days

• +20 to +35% bookings thanks to online planning and payment.
• 3 to 5 hours saved per week by eliminating repetitive administration.
• Fewer no-shows via automatic reminders and waiting lists.

Digitalizing your business does not mean robotizing the relationship. The objective is to free up time to better coach and better monitor your customers.

The risks of not changing anything

• Loss of prospects who want to do everything online (book, pay, cancel).
• Dispersed data (notebooks, Excel, DMs) and billing errors.
• Dependence on 1 or 2 social networks for your sales.

A clear and measurable objective

• Within 90 days: 80% of reservations and payments go online, 100% of customers are tracked in a single tool.

Need inspiration for your range of offers? Find out how to create simple and profitable packs: Design attractive offers when you are a sports coach.

Pillar 1 - Clarify the offer and customer journeys

Digitalizing your business starts with an offer that can be understood in 10 seconds.

Mapping your customers

• Individuals: 1:1 sessions, small groups, group courses, online or in the classroom.
• Companies and partners: on-site courses, wellness challenges, workshops, gift cards.

Objective: two simple courses (individuals/companies) with dedicated pages and a “Reserve” or “Request a quote” button.

3 offers maximum per audience

• Entry-level to test (e.g. discovery session + 7-day plan).
• Profitable core offer (12 sessions, 3 months, follow-up included).
• Premium (complete support, nutrition, assessments, niche priorities).

Give clear names, display prices and conditions. Your page should answer “What am I buying, how much, how?” » in 30 seconds.

Frictionless booking journey

• Book in just a few clicks, on mobile.
• Slot choice, secure payment, confirmation and automatic receipts.
• Visible cancellation policy, activated waiting list.

With EKKLO, you create your offers, plan your slots and open the reservation online in a few minutes.

Pillar 2 - Sell online and collect easily

Digitalizing your business also means collecting effortlessly and without errors.

Payments and supporting documents

• Payment in advance for single sessions and packs.
• Monthly subscriptions, recurring direct debits and quick receipts.
• Promo codes to stimulate off-peak periods.

Display your conditions of sale, refunds and cancellations. This avoids lengthy discussions and builds trust.

Smart bookings

• Cancellation limits (e.g. 12 hours before) and clear penalties.
• Credit returned to the customer in the event of cancellation on time.
• Waiting list which automatically notifies if a place becomes available.

Sell better without “forcing”

• Automatic upsell offered after a purchase (e.g. pack of 10 instead of 5, immediate reduction).
• Add-ons to the basket (initial assessment, nutritional plan, VMA test, etc.).
• Company pass with centralized monthly billing.

Pillar 3 - Automate without losing the human element

Automate yes, dehumanize no. Digitizing your business allows you to send the right message, at the right time.

5 profitable automations from the start

• SMS reminders 24 hours before the session to reduce no-shows.
• Welcome messages with health questionnaire and objectives.
• Relaunch “pack almost finished” on D-10 and D-3.
• Post-session follow-up (RPE, pain, progress) via form.
• Relaunching inactive clients on D+30 with a return offer.

Useful scenarios (email/SMS)

• New client: welcome, how to prepare, cancellation rules, first objective.
• After 4 sessions: “before/after” photo or fitness score, testimony requested.
• In case of absence: kind reminder + direct link to the schedule.

When to take control

• Objection to the price or content of the offer.
• Pain/injury: adapt the program.
• Premium customers: monthly 15-minute video check.

Want to go further? Read this guide to autopilot what takes up your time: Automate your sports coach business.

Pillar 4 - Track the right data (not all)

Digitalize your business only makes sense if numbers guide your decisions.

7 Simple Weekly KPIs

• Confirmed Bookings vs. canceled.
• No-show rate.
• Trial conversion rate -> core offer.
• Revenue per coached hour.
• Slot occupancy rate.
• Estimated customer lifetime value (LTV).
• Number of active customers 30/60/90 days.

Useful dashboards

• Weekly view of slots and fill rate.
• Prospect pipeline (new, trial booked, converted).
• Best selling products and margin per offer.

Monthly decisions

• Remove underperforming niches, strengthen those that are successful.
• Adjust price or offer content according to conversions.
• Launch a targeted operation (summer pack, back-to-school, business challenge).

Pillar 5 - Content and community that sell for you

Digitalize your business, it also means creating a living showcase that attracts your future customers.

Calendar 2 hours / week

• 1 short video tutorial (technique, mobility, nutrition).
• 1 social proof (testimonial with simple figures).
• 1 “behind the scenes” post which humanizes your approach.

Social proof to systematize

• Google reviews and video testimonials (30-60 s, vertical format).
• Before/after encrypted (cm loss, PR, conditional tests).
• “Remaining places” stories linked to the reservation page.

AI to save time

• Generate post ideas, adapt your texts and create scripts.
• Repurpose a long video into 3 short clips.

To help you produce without spending your evenings, follow this guide: Create content Insta/TikTok with AI when you're a coach.

Implementation in 30 / 60 / 90 days

Days 1-30: the essential that changes everything

• Define 2 to 3 offers per audience, clear texts, prices displayed.
• Open the schedule online + payment in advance.
• Activate SMS reminders, confirmations, receipts.
• Centralize all customers in a single tool.

End goal D30: 60% of reservations and payments go online.

Days 31-60: sell better, without effort

• Automatic upsell and relevant add-ons.
• Pack reminders almost finished + inactive.
• Weekly dashboards and quick decisions.
• 1 “back to school” or “business” campaign with dedicated page.

J60 end goal: 70-75% online, no-shows < 8%.

Days 61-90: scale calmly

• Optimize your slots according to occupancy rate.
• Launch a 30-day challenge with integrated tracking.
• Business partnerships + simplified invoicing.
• Content calendar 2 hours/week + 3 video testimonials.

J90 end goal: 80% online, trial conversions -> core offer > 35%.

With EKKLO, you have in one place: creation of offers, prospecting, planning, payments, messages and progress monitoring. This is the basis for digitizing your business without complexity.

To remember

• A readable offer and a simple reservation process are your best levers.
• Collection in advance + reminders = fewer no-shows, more peace of mind.
• Targeted automation frees up hours without taking away human.
• Measure a little but well, decide each month.
• 90 days are enough to digitalize your business and stabilize your income.

Conclusion - Take action today

You now have a step-by-step plan to digitalize your coaching business. Start with your offers, open online booking and payments, then automate your reminders. If you want to save time this week, centralize everything in EKKLO - the platform for coaches, studios and small rooms.

Need a helping hand to attract your first clients once your offers are ready? Read this actionable guide: Obtain your first 3 clients when you start.

Ready to digitalize your business and take a step forward? Launch your account today at EKKLO and put your business on assisted pilot.