Attracting customers in 2025: the winning action plan

In a demanding local market, attracting customers is not a question of luck, but of method. This guide gives you a simple and measurable 90-day action plan for coaches, studios and small venues.

Throughout the steps, you will find ready-to-use examples, benchmarks and checklists. And if you want to centralize offers, planning, payments and messages, explore the EKKLO platform on https://info.ekklo.com/.

1) Your 90-day action plan

1.1 Diagnose your starting point

• Capacity: how many slots can be sold per week? What is the current fill rate?
• Offer: which packages sell best? What average basket?
• Visibility: where do your leads come from (word of mouth, Google, Instagram, etc.)?

Objective: have a clear photo in 30 minutes to know where to act first.

1.2 Set 3 simple objectives

• Leads: +30% of trial requests in 90 days.
• Conversion: 40% of trials convert into subscriptions.
• Retention: 85% renewal at 3 months.

1.3 Realistic weekly schedule

• 2 hours of content (filming + simple editing).
• 1 hour local partnerships or micro-events.
• 1 hour follow-up/follow-up with prospects.
• 30 min Google reviews + testimonials.

1.4 Tools and centralization

• Reservation + payment + messages in the same place to limit friction. With EKKLO, you create your offers, manage your schedule and collect online: https://info.ekklo.com/

2) Clarify your offer and your target (the biggest lever)

2.1 A clear target attracts more quickly

Rather than “everyone”, choose a specific niche. Examples:

• Resumption of sport for young mothers.
• Loss of 5–10 kg for busy workers.
• Competitive exam preparation (police, firefighter, etc.).

To help you choose, read this practical guide: Finding your niche when you are a sports coach.

2.2 Formulate a concrete promise

• Bad: “Get in shape”.
• Best: “–5 kg in 90 days, 3 sessions/week, basic nutrition monitoring, guaranteed or 1 month free”.

2.3 Simple and readable packages

• Starter (4 sessions/month): €119.
• Focus (8 sessions/month + message monitoring): €219.
• Unlimited (group lessons + 1 personal session/week): €299.

Advice: 3 offers max, a “flagship offer” highlighted.

2.4 Social proofs that reassure

• Authentic Before/After, video testimonials from 30–45 seconds.
• Indicators: “87% of our members renew after 3 months.”

3) Local visibility that converts (Google first)

3.1 Google Business Profile in gold

• Precise category + 10–15 real photos + exact schedules.
• 2 posts/week (promo, schedule, testimonial).
• 5 new reviews/month, responses within 24 hours.

Benchmark: appear in the top 3 local on “sports coach + your city”.

3.2 Minimalist but effective local SEO

• Page “City + objective”: ex. “Weight loss coach in Lyon”.
• Local FAQ: parking lots, transport access, changing rooms.
• "Free framed trial" button visible above the fold.

3.3 Win-win neighborhood partnerships

• Healthy bakery, physiotherapist, health club race.
• Visibility exchange + cross-benefits (reduction, private trial).

Tip: offer a monthly “discovery course” dedicated to the partner's customers.

3.4 Recurring micro-events

• Open days on the 1st Saturday of the month.
• 21-day “back to school” challenge or “before summer”.
• Charity collection + free outdoor course.

Objective: 10 to 20 new prospects per event, contact sheets + follow-up SMS within 2 hours.

4) Social networks: publish less, convert more

4.1 Formats that work

• Before/After, behind the scenes, mini movement tutorials.
• Customer testimonials in front of the camera.
• Stories: planning reminders + remaining places.

4.2 Cadence 3-2-1 (simple and maintainable)

• 3 Stories/week (personal, behind the scenes, trial reminder).
• 2 Reels/week (social proof, tutorial, micro-transformation).
• 1 post carousel/week (advice + call-to-action reservation).

4.3 Visual proof and clear calls to action

• « 3 places for Saturday's trial, book now
• Direct link to the reservation page.

4.4 Relying on AI to save time

To save creation time while remaining authentic, follow this step-by-step: Create Insta or TikTok content with AI.

5) A simple and fluid conversion system

5.1 A reservation page without friction

• 1 clear trial offer (symbolic price €5–15 for commitment).
• Slots visible in real time.
• Online payment + confirmation SMS.

With EKKLO, you create the trial offer, display the slots, collect and send reminders in the same place: https://info.ekklo.com/

5.2 Discovery interview script in 10 minutes

• Objective: understand the need, validate the motivation, prescribe the offer.
• Key questions: objective, deadline, blockages, history sport/health, availability.
• Conclusion: reformulation + call for immediate registration.

Benchmark: 40% transformation after trial = very good.

5.3 Framed trial offer that sells

• Personalized welcome + mini-assessment before session.
• Souvenir photo (with agreement) + sending by message.
• Quote in hand 10 minutes after the session.

5.4 Follow-up and follow-up without being insistent

• D+1: personalized message “how do you feel? ".
• D+3: proposal for a start-up slot.
• D+7: final reminder + bonus (free session if registration within 48 hours).

Automate these steps to never forget a prospect: Automate your business when you are a coach.

6) Build loyalty and transform your customers into ambassadors

6.1 Onboarding 30 days

• Week 1: assessment + personalized plan + 1 motivational message.
• Week 2: adjustment + 1 educational content.
• Week 3: first mini-result shared (with agreement).
• Week 4: progress report + 90-day objective.

6.2 Programs and experiences that remember

• 6–12 week course with clear milestones.
• Progress tables visible in the app.
• Small thematic groups (beginners, mobility, strength, etc.).

6.3 Measure satisfaction and collect reviews

• Quick monthly NPS (1 question + free comment).
• Respond to each review, thank and share.

Objective: 4.7/5 on Google and 1 review/week minimum.

6.4 Sponsorship which cartonne

• Double reward: sponsor and godchild win (ex: –20 € each).
• In-room poster + pinned post + simple script to request sponsorship.

Benchmark: aim for 15–25% of your new registrations via sponsorship.

7) Drive by the numbers (and decide quickly)

7.1 The 5 KPIs to follow every week

• Leads: number of trials reserved.
• No-show: absence rate during the trial.
• Conversion: trial → subscription.
• 3 month retention.
• Value per customer (average turnover over 90 days).

7.2 Simple tables, useful decisions

• If no-show > 20%: add SMS reminders + symbolic payment.
• If conversion < 30%: review script + trial offer + social proof.
• If retention < 80%: improve onboarding + 30-day follow-up.

7.3 A/B tests with rapid impact

• Test page title.
• Trial price (0, 9, 15 €).
• Flagship offer: 8 sessions vs unlimited.

Decide in 14 days based on at least 30 trials.

To remember

• A clear niche accelerates acquisition and facilitates word-of-mouth.
• Google (reviews + updated sheet) remains the first local lever.
• A supervised trial offer + simple follow-ups = more than conversions.
• Measure 5 KPIs, test 1 thing at a time, every 2 weeks.
• Centralize offers, planning, payments and messages to save time.

Conclusion: take action this week

Choose 1 target, 1 trial offer, 1 reservation page, and 1 micro-event. Schedule your reminders and reminders. In 90 days, you can actually attract clients in a predictable way.

For a guided start, see: Getting your first 3 clients when you start.

And if you want to simplify booking, scheduling, progress tracking, payments and messages all in one place, discover EKKLO: https://info.ekklo.com/

Need a hand structuring your offers and tracking your metrics? Get started today at https://info.ekklo.com/ and turn your ideas into listings.