Attract new members: 10 actions for your room

Your venue can double its trial visits without cutting prices. This guide provides a clear 4-week plan to attract new members, gain local visibility, and convert more trials into lasting subscriptions.

To go further, explore the resources and how-to guides at https://info.ekklo.com/ (checklists, sample offers, email templates).

1) Clarify your promise and your target

A catchy value sentence

Simple formula: “I help [public] to [result] in [deadline] without [obstacle].”

• Example: “We help beginners regain confidence and lose 3 to 5 kg in 6 weeks, without machines complicated.”This clarity will help you attract new members with a consistent message everywhere.

Three local segments, three proofs

Identify 3 priority segments (e.g. young parents, beginners, recreational athletes). For each:

• Proof (photo, testimonial, before/after)
• A main benefit
• A suitable call to action (trial, discovery course, 21-day challenge)

Your niche, your advantage

The more precise your niche, the more your message converts. If necessary, follow this guide to clearly define your local positioning: find your coaching or studio niche.

Quotified objectives from the start

Set a realistic target of 30 days:

• 200 visitors to your trial page
• 60 trial requests (30% page → request conversion)
• 36 effective visits (60% honor their slot)
• 14 subscriptions (40% trial → subscription conversion) Track these numbers each week on a simple table… or directly in your EKKLO tools.

2) Build an irresistible welcome offer

A simple and clear “Welcome Pack”

Typical proposal for one month: “2 coached sessions + 1 assessment + free access + personal plan”. Round and readable price. Bonus if registration within 72 hours after the trial.

Symbolic paid trial (€5–10)

A small amount increases engagement and reduces no-shows. Offer an equivalent voucher, deducted if the person registers.

Hybrid subscriptions (face-to-face + digital)

Combine in-room sessions and online content (guided programs, follow-up, messages). With EKKLO, you offer scheduling, progress tracking, payments and messaging in one place: convenient for members and for you.

14-day money-back guarantee

It reduces perceived risk and helps attract hesitant new members.

3) Boost your local visibility in 10 days

Optimize your Google Business Profile

• 15–20 recent photos, up-to-date hours, detailed services
• 30 reviews in 30 days: ask for an opinion right after the trial via QR code
• Reply to each review (even neutral), this reassures the hesitant

Neighborhood partnerships win-win

• Neighboring businesses: cross offer (eg: -10% on the first session for their clients)
• Health professions: poster + trial card for their patients
• Local clubs and associations: group discovery session

Signage and window which invite you to enter

• Clear message: “Beginner courses from Monday – 1st session at €5”
• Traceable QR code (short link + UTM) to your trial page
• Schedule visible from the street

Smart street marketing (2 hours/week)

• Distribute only near consistent locations (daycare, market, campus)
• Offer a “discovery duo pass”: coming with a friend increases the attendance rate

4) Online acquisition that converts

A landing page dedicated to the trial

Include: clear title, 3 benefits, social proof, trial price, available slots, short form, anti-objection FAQ (“I'm just starting out”, “I'm short of time”, “I have a small budget”).

20–30 second video testimonials

Three formats:

• Beginner who felt supported
• Parent who has regained energy
• Employee who trains on lunch breakPublish them on the trial page and on Google Business Profile.

Social networks: formats that trigger the trial

• Before/after reels, behind the scenes of a course, 30-second advice
• Link to the test in the bio and under each post
• Editorial calendar 3 posts/week, 1 live/fortnight

Low budget local advertisements (3–10€/day)

Target 1–3 km around the room. Optimize for conversions (appointment booking). Test 3 hooks, keep the best one. Cost per targeted trial request: €2–6.

5) Convert the trial and automate the follow-up

A reassuring welcome in 5 minutes

• Introduce the room, the simple rules, the objective of the session
• Ask for the personal objective of the day (e.g.: “leave confident”)
• Announce the rest: debrief + personalized plan at the end of the session

30-day sequence to transform the trial into a member

Automate messages and reminders so you don't forget anything. Recommended mode:

• D0: welcome SMS + reminder of the slot
• D1: post-session message with summary of the proposed plan
• D3: follow-up with registration slots + bonus if commitment
• D10 / D20: news from the prospect, invitation to a thematic courseYou can automate your follow-up and follow-ups to save time and attract new members on a regular basis.

A collective challenge for momentum

Set up a “21-day Well-being Challenge” each month. Include: 2 guided sessions/week, nutrition mini-topics, messaging group. The group effect increases registrations.

Conversion offer within 72 hours

Make registration obvious: “Free registration fee + 1 bonus session if you register within 72 hours.” Immediate payment online or at the counter to capture momentum.

6) Loyalty that attracts new members through recommendation

Simple and generous sponsorship

• 1 sponsorship = 1 week offered to the sponsor + 1 free session for the referral
• Double the reward if 3 referrals in 30 days (dedicated poster)
• Put a visible counter at reception

Offers for local businesses

• Lunch break pack for teams (30–45 min, 2 times/week)
• Trial discount for employees upon presentation of badge
• Ask the team manager for a discovery slot for 8–12 people

Recurring low-cost events

• Monthly open days: 20-minute mini-workshops and express assessment
• “Bring a friend” every first Saturday of the month
• Thematic classes for beginners (back, mobility, gentle cardio) every 2 weeks

Gentle upscaling

Offer semi-private (3–6 people) for members looking for supervision. Higher average tickets, faster results, better word of mouth.

7) Measure and optimize every week (with EKKLO)

Your essential KPIs

• Cost per trial request (CPE)
• Show rate (requests → visits)
• Conversion rate (trial → subscription)
• Customer lifetime value (average duration × monthly subscription)These figures guide your choices to attract new members at the best cost.

Improvement routine in 45 minutes

• 15 min: analysis of the week's figures
• 15 min: adjustments (offer, slots, main message)
• 15 min: production (1 testimonial, 1 post, 1 e-mail)

What EKKLO simplifies on a daily basis

With EKKLO, you centralize:

• Creation of offers, planning of sessions, reservations
• Monitoring progress, payments, messages
• Sales pages and automatic remindersConsult the guides, templates and checklists on https://info.ekklo.com/ to implement these actions step by step.

Keep in mind

• A clear promise + a local niche = message that converts.
• A simple “Welcome Pack” and a guarantee reduce hesitation.
• 30 Google reviews in 30 days and a dedicated trial page make the difference.
• Relaunches and automation ensure conversion after the trial.
• Measure every week, adjust, repeat… and stay the course.

Conclusion: your 30-day plan starts today

Express calendar

• Week 1: clarify the promise, prepare the “Welcome Pack”, create the trial page
• Week 2: Google sheet, reviews, showcases, partnerships
• Week 3: email/SMS sequence, 21-day challenge
• Week 4: open house, sponsorship, adjustments according to your KPIs

Next steps

• Browse our resources and ready-to-use templates at https://info.ekklo.com/
• Build simple and desirable offers with this guide: create attractive packages
• Set up your monitoring, payments and reminders in EKKLO to attract new members continuously, without mental burden.