7 concrete levers for a sports coach: increase your income

You like coaching, not “doing administration”. However, it is the clarity of your offer, a solid price and a simple acquisition system that make the difference in your income. Here are 7 concrete levers, tested in the field, to increase your income in 90 days without burning out.

Tip: centralize offers, reservations, payments and monitoring on a single platform. With EKKLO, you create your offers, plan, cash out and track progress all in one place. Discover: https://info.ekklo.com/

1. Choose a profitable niche and a clear promise

Clarify who you are helping and the expected result

• Precise persona: “Women 30-45 years old, post-pregnancy recovery”, “Managers in a hurry, 2×45 min/week”, etc.
• Measurable promise: “-5 kg in 10 weeks without cardio long” or “do 10 pull-ups in 8 weeks”.
• Deadlines and methods: duration of the program, frequency, format (studio, home, online).

Differentiate yourself by the evidence

• Before/after, short video testimonials, visible progress notes.
• A simple and named method: “Method 3×10”, “20-20-20 Routine”. The name is imprinted in the mind.

Express exercise (15 minutes)

1. Note 1 persona, 1 pain, 1 numerical result, 1 deadline.
2. Write your sentence: “I help [persona] to [result] in [time] thanks to [method]. »
3. Integrate it into your bio, your offer pages and your messages.

Need a first boost in prospecting? Read this guide to get your first 3 clients when you start.

2. Prices that protect your margin (and your time)

Calculate your profitability floor

• Monthly income objective / actually billable hours = floor hourly rate.
  Example: €3,000 / 60 h = €50/h floor. Below that, you lose.
• Add 20-30% to cover cancellations, travel, equipment, programming time.

Packs and price anchoring

• Offer 3 options: Essential, Plus, Premium.
  Ex: €60/session (individually), pack 10 to 55 €/session, pack 20 to 50 €/session.
• Anchor the value by listing what is included: monitoring, video feedback, simple nutritional plan, messaging.
• Make the best option “obvious”: more support for a reasonable price difference.

Hybrid subscriptions for stability

• 1 to 2 in-person sessions + 1 follow-up at distance/week
• Monthly contract renewed with 3-month commitment: predictable income, customer motivation.

Want to refine your offers? Follow this guide to create attractive offers and packages.

3. Multiply the value per customer (without working more)

Relevant upsell and cross-sell

• After 2 weeks, offer an upgrade to reinforced follow-up (audio check-in 2x/week, video correction).
• Light cross-sell: simple meal plan, mobility 10 min/day, mini-program “21 days of strengthening

Semi-private and groups: the best equation

• 1-4 people: same session, adapted levels.
  Ex: 3 clients × 30 €/pers = 90 € for 1 hour. The client pays less than 1:1, you earn more.
• Create 2 fixed “strength” and “cardio-technical” slots per week to pool.

Companies and workshops

• 60-90 minute workshops on site: posture, mobility, stress management through movement.
• Pack 6 quarterly workshops sold in advance. Request an HR testimonial for your showcase.

4. Systematize acquisition: simple and regular

A clear call offer and a mini tunnel

• Prospect magnet: checklist “7 mistakes that slow down your progress”, or “2-week start plan”.
• Single page: promise + proof + “book a call” button.
• Sequence of 3 useful emails + 1 reminder.

Content that attracts customers (not likes)

• 3 recurring formats:
  1. Customer case studies (before/after, 90 days).
  2. Demonstrations in 30-45 seconds with 1 precise coaching tip.
  3. Responses to objections ("no time", "weak knee") with concrete solutions.
• Sustainable pace: 2 posts/week + 1 story/day. Recycle your best content.

Curated word of mouth

• Ask for 1 referral when the customer reaches a milestone.
• Create a simple sponsorship: -20% on the next month for both.

Think “single tool” to save time: EKKLO centralizes your offers, your calendar, payments and messaging in the same place. To explore: https://info.ekklo.com/

5. Deliver at scale without exhausting yourself

Standardize what can be

• Templates of sessions by level, bank of video exercises, warm-up/cool-down checklists.
• Progression plan in 12 weeks: entry tests, blocks 1-3-5, retests in weeks 6 and 12.

Fluent monitoring and commitments kept

• 5-minute weekly review: RPE, pain, sleep, daily steps.
• Short messages with precise feedback; planned readjustments, not impulsive.

Online scheduling and payments = zero friction

• Fixed slots, waiting list, clear cancellation policy.
• Automatic monthly payments, generated invoices, integrated reminders.

With EKKLO, you plan your sessions, collect in one click, track progress and exchange messages, all in one place: https://info.ekklo.com/

6. Build loyalty for predictable income

30-day onboarding that puts you on track

• Framing session + quantified objectives.
• Minimum daily routine (5-10 min) from day 1.
• “How to succeed with me” guide: simple rules, feedback, tools.

Commitment: small challenges, big victories

• 7-day challenges: water, steps, mobility.
• Badge/step completed, congratulatory message, mini reward (bonus plan, one-off discount).

Offboarding and win-back

• If break: light maintenance program + information to return.
• Win-back at 45 days: “new cohort”, limited place, takeover offer.

7. Measure to decide (and not the other way around)

The 5 figures to follow every week

• Leads generated.
• Call → customer conversion rate.
• Recurring monthly income (subscriptions).
• Customer lifetime value (LTV).
• Retention rate at 3 and 6 months.

Small optimizations, big effects

• +10% on the conversion rate can be worth more than a new channel.
• A recurring semi-private session can double the margin of a slot.

Pilot ritual (30 min/week)

• Review of the figures, 1 victory, 1 point to improve, 1 action to test the following week.
• Note the hypothesis and the result: you learn and capitalize.

To remember

• A clear niche and a quantified promise make the sale simpler and faster.
• Packs, subscriptions and semi-private improve the margin without lengthening your days.
• A mini funnel and content useful are enough to fill the calendar.
• Standardize + automate = fewer cancellations, more regularity and revenue.
• Measuring each week guides your priorities and avoids dispersion.

Conclusion: launch your 90-day plan with EKKLO

Choose 1-2 levers and execute them at background for 90 days: a clear call offer, a flagship pack, 2 semi-private slots and standardized weekly monitoring. Centralize everything on EKKLO to create your offers, manage reservations, track progress, collect and communicate with your customers, simply: https://info.ekklo.com/

Next recommended step: put your management on autopilot with this guide for automate your sports coach business. You save time, your customers become more regular, your income becomes predictable.