[{"data":1,"prerenderedAt":863},["ShallowReactive",2],{"blog-en-write-text-that-attracts-customers-to-the-gym":3,"blog-trans-en-write-text-that-attracts-customers-to-the-gym":857},{"id":4,"title":5,"author":6,"body":7,"category":843,"date":844,"description":845,"extension":846,"featured":847,"image":848,"lang":849,"meta":850,"navigation":851,"path":852,"ref":853,"seo":854,"stem":855,"__hash__":856},"blog\u002Fblog\u002Fen\u002Fwrite-text-that-attracts-customers-to-the-gym.md","Write text that attracts customers to the gym","Clément Verhille",{"type":8,"value":9,"toc":781},"minimark",[10,20,25,30,43,63,66,74,78,89,92,100,104,115,119,122,126,129,137,141,149,153,164,167,171,174,182,185,189,200,204,215,218,222,230,234,238,251,254,258,269,271,279,283,294,298,306,310,314,336,339,343,357,361,372,376,387,391,395,412,416,427,431,448,452,463,467,471,482,486,497,504,508,516,519,523,531,535,539,550,554,568,572,583,587,595,599,603,620,624,641,645,662,666,670,681,686,690,701,705,716,720,731,738,742,761,765,770,778],[11,12,13,14,19],"p",{},"Your text is your sales coach. Well written, it attracts customers, fills courses and reduces the time spent convincing. Here's a simple method, ready-to-use templates, and a concrete testing plan to convert more leads. If you want to save time, centralize your offers, reservations and messages on ",[15,16,18],"a",{"href":17},"\u002F","EKKLO",".",[21,22,24],"h2",{"id":23},"_1-choose-the-angle-that-says-its-for-me","1) Choose the angle that says “it’s for me”",[26,27,29],"h3",{"id":28},"precisely-identify-the-person","Precisely identify the person",[31,32,33,37,40],"ul",{},[34,35,36],"li",{},"Main objective: weight loss, performance, well-being.",[34,38,39],{},"Context: recovery after injury, lack of time, stress.",[34,41,42],{},"Hinders: fear of judgment, price, lack of discipline.",[11,44,45,46,50,51,54,55,58,59,62],{},"Tip: start your texts with “For ",[47,48,49],"span",{},"person"," who ",[47,52,53],{},"context",", who wants ",[47,56,57],{},"objective",", without ",[47,60,61],{},"brake","”.",[11,64,65],{},"Example: “For busy mothers who want to get back in shape without spend hours. »",[11,67,68,69,73],{},"To refine your target, see how ",[15,70,72],{"href":71},"\u002Fblog\u002Fhow-to-find-your-niche-when-you-re-a-sports-coach","find your sports coach niche"," and focus your message.",[26,75,77],{"id":76},"p3-angle-formula-promise-proof-period","P3 angle formula (Promise + Proof + Period)",[31,79,80,83,86],{},[34,81,82],{},"Promise: clear result.",[34,84,85],{},"Proof: concrete element which reassures.",[34,87,88],{},"Period: realistic deadline.",[11,90,91],{},"Examples:",[31,93,94,97],{},[34,95,96],{},"“-6 to -8 kg in 12 weeks, certified support, sessions 45 min. »",[34,98,99],{},"« 3 more pull-ups in 30 days, video technical follow-up. »",[26,101,103],{"id":102},"what-a-good-angle-prevents","What a good angle prevents",[31,105,106,109,112],{},[34,107,108],{},"Vague: “Get in shape. »",[34,110,111],{},"Generic: “For everyone and for everything. »",[34,113,114],{},"Unrealistic: “Total transformation in 10 days. »",[21,116,118],{"id":117},"_2-the-7-block-structure-that-converts","2) The 7-block structure that converts",[11,120,121],{},"Use these blocks on your site, your registration pages or your posts.",[26,123,125],{"id":124},"_1-title-that-promises-a-clear-benefit","1. Title that promises a clear benefit",[11,127,128],{},"Formula: Action verb + result + deadline\u002Fcondition.",[31,130,131,134],{},[34,132,133],{},"“Tone the whole body in 2 sessions\u002Fweek”",[34,135,136],{},"“Lose 5 kg without long cardio”",[26,138,140],{"id":139},"_2-tagline-that-proves-you-understand","2. Tagline that proves you understand",[31,142,143,146],{},[34,144,145],{},"“Tired of starting again every Monday? We simplify: 45 min, 3 times\u002Fweek, program ready. »",[34,147,148],{},"“No complicated machines, no hassle. A coach, a plan, results. »",[26,150,152],{"id":151},"_3-social-proofs-and-reassuring-elements","3. Social proofs and reassuring elements",[31,154,155,158,161],{},[34,156,157],{},"Numerical testimonials: “-7.2 kg in 11 weeks”",[34,159,160],{},"Opinion: “4.8\u002F5 out of 132 returns”",[34,162,163],{},"Before\u002Fafter, diplomas, local partners.",[11,165,166],{},"Model: “92% of members achieve their goal at 3 months. »",[26,168,170],{"id":169},"_4-clear-and-readable-offer","4. Clear and readable offer",[11,172,173],{},"Present 1 flagship offer + options.",[31,175,176,179],{},[34,177,178],{},"Flagship offer: “12-week program - 2 coachings\u002Fweek + nutrition plan + WhatsApp monitoring”",[34,180,181],{},"Options: “Solo \u002F Duo \u002F Small group (4 people)”",[11,183,184],{},"Display the price and value: “Value €890, launch €690. »",[26,186,188],{"id":187},"_5-handling-objections","5. Handling objections",[31,190,191,194,197],{},[34,192,193],{},"Time: “45 min sessions, slots 7 a.m.-9 p.m. »",[34,195,196],{},"Price: “Payment in 3 installments, 14-day guarantee. »",[34,198,199],{},"Motivation: “Weekly monitoring, backup plan if session missed. »",[26,201,203],{"id":202},"_6-high-positive-friction-call-to-action-cta","6. High positive friction call to action (CTA)",[31,205,206,209,212],{},[34,207,208],{},"\"Book your free 20 min assessment\"",[34,210,211],{},"\"Try a trial session this week\"",[34,213,214],{},"\"Request your 7-day plan\"",[11,216,217],{},"Make the action concrete: deadline + what happens next.",[26,219,221],{"id":220},"_7-postscript-that-crystallizes-the-urgency","7. Postscript that crystallizes the urgency",[31,223,224,227],{},[34,225,226],{},"\"8 places remaining this month\"",[34,228,229],{},"\"Launch price until Sunday\"",[21,231,233],{"id":232},"_3-words-that-sell-without-overselling","3) Words that sell without overselling",[26,235,237],{"id":236},"talk-benefits-not-characteristics","Talk benefits, not characteristics",[31,239,240,248],{},[34,241,242,243,247],{},"Feature: “3 ",[15,244,246],{"href":245},"\u002Fressources\u002Flexique-fitness\u002Fhiit","HIIT"," sessions\u002Fweek”",[34,249,250],{},"Benefit: “Burn calories in 30 minutes, even if you're just starting out”",[11,252,253],{},"Formula: Feature → therefore → benefit.",[26,255,257],{"id":256},"encrypt-as-much-as-possible","Encrypt as much as possible",[31,259,260,263,266],{},[34,261,262],{},"Time frame: 4, 8 or 12 weeks.",[34,264,265],{},"Frequency: 2 to 3 sessions\u002Fweek.",[34,267,268],{},"Indicators: weight, cm of waist circumference, number of repetitions.",[11,270,91],{},[31,272,273,276],{},[34,274,275],{},"“-4 to -6 cm in size in 6 weeks”",[34,277,278],{},"“ +20% squat load in 8 weeks”",[26,280,282],{"id":281},"useful-and-safe-emotions","Useful (and safe) emotions",[31,284,285,288,291],{},[34,286,287],{},"Relief: “no more scattering”",[34,289,290],{},"Pride: “you’re finally keeping up the pace”",[34,292,293],{},"Safety: “protocol validated by a qualified coach »",[26,295,297],{"id":296},"simple-and-active-vocabulary","Simple and active vocabulary",[31,299,300,303],{},[34,301,302],{},"Prefer: “Start”, “Test”, “Book”",[34,304,305],{},"Avoid: “Optimize”, “implement”, “architecture”",[21,307,309],{"id":308},"_4-local-seo-be-seen-by-the-right-people","4) Local SEO: be seen by the right people",[26,311,313],{"id":312},"target-queries-local","Target queries local",[31,315,316,323,330],{},[34,317,318,319,322],{},"“sports coach ",[47,320,321],{},"your city","”",[34,324,325,326,329],{},"“gym ",[47,327,328],{},"neighborhood"," free trial”",[34,331,332,333,335],{},"“weight loss ",[47,334,321],{}," program”",[11,337,338],{},"Integrate them into your titles, intro and FAQ.",[26,340,342],{"id":341},"optimize-your-page","Optimize your page",[31,344,345,348,351,354],{},[34,346,347],{},"A strong H1 (managed by your title page)",[34,349,350],{},"5-7 H2 around customer needs",[34,352,353],{},"Localized “Who we are” paragraph",[34,355,356],{},"Clickable contact details, hours, access map",[26,358,360],{"id":359},"up-to-date-google-business-profile","Up-to-date Google Business Profile",[31,362,363,366,369],{},[34,364,365],{},"Recent photos, offers, posts weekly",[34,367,368],{},"1 to 2 reviews\u002Fweek with personalized response",[34,370,371],{},"Relevant categories, services listed",[26,373,375],{"id":374},"data-that-reassures-at-a-glance","Data that reassures at a glance",[31,377,378,381,384],{},[34,379,380],{},"“4.7\u002F5 out of 186 reviews”",[34,382,383],{},"“350 m from Liberté metro”",[34,385,386],{},"“Free 1 hour parking”",[21,388,390],{"id":389},"_5-ready-to-use-models-copy-and-paste","5) Ready-to-use models (copy and paste)",[26,392,394],{"id":393},"title-x5","Title (x5)",[31,396,397,400,403,406,409],{},[34,398,399],{},"“Transform your figure in 12 weeks - without long cardio”",[34,401,402],{},"“Regain confidence: -5 kg in 8 weeks, coaching included »",[34,404,405],{},"\"Progress visibly: +3 pull-ups in 30 days\"",[34,407,408],{},"\"Gentle recovery after injury: tailor-made protocol\"",[34,410,411],{},"\"Tone and energy in 45 min, 2 times\u002Fweek\"",[26,413,415],{"id":414},"hook-x3","Hook (x3)",[31,417,418,421,424],{},[34,419,420],{},"\"You have everything tried. This time, we're simplifying: clear plan, weekly monitoring, quantified results. »",[34,422,423],{},"“No need for 6 sessions\u002Fweek. Two well-thought-out slots are enough. »",[34,425,426],{},"“No judgment. One coach, one goal, one step after another. »",[26,428,430],{"id":429},"cta-x5","CTA (x5)",[31,432,433,436,439,442,445],{},[34,434,435],{},"“ Book your free fitness assessment (20 min)”",[34,437,438],{},"“ Try a session this week”",[34,440,441],{},"“ Receive your 7-day plan today”",[34,443,444],{},"“ Get a clear quote in 2 minutes”",[34,446,447],{},"“ Join the next group Monday »",[26,449,451],{"id":450},"social-proof-x3","Social proof (x3)",[31,453,454,457,460],{},[34,455,456],{},"“ Claire, -7.8 kg in 12 weeks, 2 sessions\u002Fweek”",[34,458,459],{},"“ 93% of our members maintain the rhythm at 3 months”",[34,461,462],{},"“ 4.8\u002F5 from 132 local reviews”",[21,464,466],{"id":465},"_6-adapt-the-text-to-the-channel","6) Adapt the text to the channel",[26,468,470],{"id":469},"sales-page-site","Sales page (site)",[31,472,473,476,479],{},[34,474,475],{},"Complete blocks 1 to 7",[34,477,478],{},"Simple price table (flagship offer + options)",[34,480,481],{},"FAQ objections: price, time, level, material",[26,483,485],{"id":484},"social-networks","Social networks",[31,487,488,491,494],{},[34,489,490],{},"Hook 1 sentence + proof + CTA",[34,492,493],{},"Video 15-30 s: demonstration + short testimonial",[34,495,496],{},"Ex: “45 min, 2 times\u002Fweek. 4 places Monday. DM “MONDAY”. »",[11,498,499,500,19],{},"To produce regularly, see how ",[15,501,503],{"href":502},"\u002Fblog\u002Fhow-to-create-insta-or-tiktok-content-with-ai-when-you-re-a-sports-coach","create Insta or TikTok content with AI",[26,505,507],{"id":506},"email-sms","Email \u002F SMS",[31,509,510,513],{},[34,511,512],{},"Email: 120-180 words, 1 objective, 1 CTA",[34,514,515],{},"SMS: 120 characters, 1 offer, 1 deadline",[11,517,518],{},"Ex SMS: “Free trial until Saturday. 8 places. Answer “TRIAL” to book. »",[26,520,522],{"id":521},"flyers-posters","Flyers \u002F posters",[31,524,525,528],{},[34,526,527],{},"1 promise, 1 proof, 1 QR code",[34,529,530],{},"Address + discovery slot",[21,532,534],{"id":533},"_7-proofs-and-offers-that-make-the-decision-easy","7) Proofs and offers that make the decision easy",[26,536,538],{"id":537},"pile-up-the-evidence-without-being-cumbersome","Pile up the evidence without being cumbersome",[31,540,541,544,547],{},[34,542,543],{},"1 overall figure: “4.8\u002F5”",[34,545,546],{},"2 short testimonials",[34,548,549],{},"1 visual before\u002Fafter",[26,551,553],{"id":552},"irresistible-offer-in-4-elements","Irresistible offer in 4 elements",[31,555,556,559,562,565],{},[34,557,558],{},"Expected result: “-4 to -6 cm size”",[34,560,561],{},"Period: “6 weeks”",[34,563,564],{},"Support: “weekly monitoring + nutrition plan”",[34,566,567],{},"Reduced risk: “14-day guarantee”",[26,569,571],{"id":570},"useful-bonuses-and-not-gimmick","Useful bonuses (and not gimmick)",[31,573,574,577,580],{},[34,575,576],{},"E-book recipes 15 min",[34,578,579],{},"Free mobility session",[34,581,582],{},"InBody measures at start",[26,584,586],{"id":585},"ethical-emergency","Ethical emergency",[31,588,589,592],{},[34,590,591],{},"Limited places per coach",[34,593,594],{},"Launch price over a clear period",[21,596,598],{"id":597},"_8-complete-examples-per-persona","8) Complete examples per persona",[26,600,602],{"id":601},"beginner-not-very-available","Beginner not very available",[31,604,605,608,611,614,617],{},[34,606,607],{},"Title: “ 2 sessions\u002Fweek, energy regained in 6 weeks”",[34,609,610],{},"Hook: “45 min per session. No long cardio. Simple tracking. »",[34,612,613],{},"Offer: “12 sessions + express meal plan + WhatsApp monitoring”",[34,615,616],{},"Proof: “4.8\u002F5 - 93% keep up”",[34,618,619],{},"CTA: “Book your free fitness assessment”",[26,621,623],{"id":622},"intermediate-who-is-stagnating","Intermediate who is stagnating",[31,625,626,629,632,635,638],{},[34,627,628],{},"Title: “Break it plateau: +20% load in 8 weeks »",[34,630,631],{},"Hook: “Technique, programming, recovery: we adjust everything. »",[34,633,634],{},"Offer: “2 coaching sessions\u002Fweek + individual program + video analysis”",[34,636,637],{},"Proof: “+18% average load on 47 members”",[34,639,640],{},"CTA: “Plan your free audit”",[26,642,644],{"id":643},"advanced-performance-oriented","Advanced performance-oriented",[31,646,647,650,653,656,659],{},[34,648,649],{},"Title: “Prepare your 10 km sub-50 in 10 weeks »",[34,651,652],{},"Hook: “3 key sessions + threshold work + targeted reinforcement. »",[34,654,655],{},"Offer: “Race plan + renfo + nutrition + VMA test”",[34,657,658],{},"Proof: “76% go under 50 min”",[34,660,661],{},"CTA: “Start your cycle from Monday”",[21,663,665],{"id":664},"_9-set-up-an-iteration-cycle-over-30-days","9) Set up an iteration cycle over 30 days",[26,667,669],{"id":668},"week-1-publish-version-1","Week 1: publish version 1",[31,671,672,675,678],{},[34,673,674],{},"Choose a P3 angle",[34,676,677],{},"Write the page in 7 blocks",[34,679,680],{},"Create 3 title variations",[11,682,683,684,19],{},"Centralize your reservations and responses directly via ",[15,685,18],{"href":17},[26,687,689],{"id":688},"week-2-measure-and-adjust","Week 2: measure and adjust",[31,691,692,695,698],{},[34,693,694],{},"Compare the 3 titles (CTR and clicks on CTA)",[34,696,697],{},"Test 2 different hooks",[34,699,700],{},"Add 2 short social proofs",[26,702,704],{"id":703},"week-3-accelerate-conversion","Week 3: accelerate conversion",[31,706,707,710,713],{},[34,708,709],{},"Add 1 useful bonus",[34,711,712],{},"Simplify the reservation form",[34,714,715],{},"Offer 2 fixed trial slots\u002Fweek",[26,717,719],{"id":718},"week-4-automate-follow-up","Week 4: automate follow-up",[31,721,722,725,728],{},[34,723,724],{},"Monitoring D+1, D+3, D+7 for interested people",[34,726,727],{},"Post-trial sequences: testimonial + limited offer",[34,729,730],{},"Follow-up of hot\u002Fcold leads",[11,732,733,734,19],{},"Save time by setting up your reminders and messages: ",[15,735,737],{"href":736},"\u002Fblog\u002Fhow-to-automate-your-business-when-you-re-a-sports-coach","automate your coaching activity",[21,739,741],{"id":740},"takeaways","Takeaways",[31,743,744,747,750,753,756],{},[34,745,746],{},"A specific angle beats a generic message.",[34,748,749],{},"The 7-block structure moves from interest to action.",[34,751,752],{},"Quantify benefits and deadlines, add simple proof.",[34,754,755],{},"Adapt the message to the channel with 1 objective per medium.",[34,757,758,759,19],{},"Measure every week and automate reminders with ",[15,760,18],{"href":17},[21,762,764],{"id":763},"conclusion-go-from-pretty-text-to-text-that-fills-your-niches","Conclusion: go from “pretty text” to text that fills your niches",[11,766,767,768,19],{},"Start with a P3 angle, write your page in 7 blocks, add 3 simple proofs and a concrete CTA. Publish, test a new title every week, and automate reminders. To centralize offers, reservations, payments and messages, save time with ",[15,769,18],{"href":17},[11,771,772,773,777],{},"Need a helping hand to start prospecting? Read this practical guide to ",[15,774,776],{"href":775},"\u002Fblog\u002Fhow-to-get-your-first-3-clients-when-you-start-as-a-sports-coach","obtain your first 3 clients",", then create a clear and attractive offer. When you're ready, turn this flow into regular members with a simple message and concrete proof.",[11,779,780],{},"You can also structure your prices and packages with a clear page and a unique CTA. And if you want to go further, explore the other resources on the EKKLO blog… and above all, upload your version 1 today.",{"title":782,"searchDepth":783,"depth":783,"links":784},"",2,[785,791,800,806,812,818,824,830,835,841,842],{"id":23,"depth":783,"text":24,"children":786},[787,789,790],{"id":28,"depth":788,"text":29},3,{"id":76,"depth":788,"text":77},{"id":102,"depth":788,"text":103},{"id":117,"depth":783,"text":118,"children":792},[793,794,795,796,797,798,799],{"id":124,"depth":788,"text":125},{"id":139,"depth":788,"text":140},{"id":151,"depth":788,"text":152},{"id":169,"depth":788,"text":170},{"id":187,"depth":788,"text":188},{"id":202,"depth":788,"text":203},{"id":220,"depth":788,"text":221},{"id":232,"depth":783,"text":233,"children":801},[802,803,804,805],{"id":236,"depth":788,"text":237},{"id":256,"depth":788,"text":257},{"id":281,"depth":788,"text":282},{"id":296,"depth":788,"text":297},{"id":308,"depth":783,"text":309,"children":807},[808,809,810,811],{"id":312,"depth":788,"text":313},{"id":341,"depth":788,"text":342},{"id":359,"depth":788,"text":360},{"id":374,"depth":788,"text":375},{"id":389,"depth":783,"text":390,"children":813},[814,815,816,817],{"id":393,"depth":788,"text":394},{"id":414,"depth":788,"text":415},{"id":429,"depth":788,"text":430},{"id":450,"depth":788,"text":451},{"id":465,"depth":783,"text":466,"children":819},[820,821,822,823],{"id":469,"depth":788,"text":470},{"id":484,"depth":788,"text":485},{"id":506,"depth":788,"text":507},{"id":521,"depth":788,"text":522},{"id":533,"depth":783,"text":534,"children":825},[826,827,828,829],{"id":537,"depth":788,"text":538},{"id":552,"depth":788,"text":553},{"id":570,"depth":788,"text":571},{"id":585,"depth":788,"text":586},{"id":597,"depth":783,"text":598,"children":831},[832,833,834],{"id":601,"depth":788,"text":602},{"id":622,"depth":788,"text":623},{"id":643,"depth":788,"text":644},{"id":664,"depth":783,"text":665,"children":836},[837,838,839,840],{"id":668,"depth":788,"text":669},{"id":688,"depth":788,"text":689},{"id":703,"depth":788,"text":704},{"id":718,"depth":788,"text":719},{"id":740,"depth":783,"text":741},{"id":763,"depth":783,"text":764},"tools","2026-01-08","The step-by-step method for writing copy that attracts customers to your gym: titles, proofs, offers, local SEO and ready-to-use templates.","md",false,"https:\u002F\u002Fassets.ekklo.com\u002Fblog\u002Fthumbnails\u002Fecrire-un-texte-qui-attire-des-clients-en-salle-de-sport.png","en",{},true,"\u002Fblog\u002Fen\u002Fwrite-text-that-attracts-customers-to-the-gym","ecrire-un-texte-qui-attire-des-clients-en-salle-de-sport",{"title":5,"description":845},"blog\u002Fen\u002Fwrite-text-that-attracts-customers-to-the-gym","D5KPS2g4NjvDjWyegWkt9fd83lsfPQ_wF6mUK7NCAD4",{"de":858,"en":859,"es":860,"fr":853,"it":861,"pt":862},"texte-schreiben-die-kunden-ins-fitnessstudio-locken","write-text-that-attracts-customers-to-the-gym","escribe-textos-que-atraigan-clientes-a-tu-gimnasio","scrivere-un-testo-che-attira-clienti-in-palestra","escrever-um-texto-que-atrai-clientes-para-o-ginasio",1787864066272]