[{"data":1,"prerenderedAt":524},["ShallowReactive",2],{"blog-en-sports-newsletter-the-practical-guide-for-coaches-and-studios":3,"blog-trans-en-sports-newsletter-the-practical-guide-for-coaches-and-studios":518},{"id":4,"title":5,"author":6,"body":7,"category":504,"date":505,"description":506,"extension":507,"featured":508,"image":509,"lang":510,"meta":511,"navigation":512,"path":513,"ref":514,"seo":515,"stem":516,"__hash__":517},"blog\u002Fblog\u002Fen\u002Fsports-newsletter-the-practical-guide-for-coaches-and-studios.md","Sports newsletter: the practical guide for coaches and studios","Clément Verhille",{"type":8,"value":9,"toc":465},"minimark",[10,15,20,24,27,31,34,37,41,54,62,69,73,77,80,83,87,90,98,101,105,108,112,116,127,130,134,151,154,158,188,191,195,199,202,216,219,222,233,237,240,252,255,259,270,273,290,294,298,301,306,310,321,324,328,342,349,353,357,371,374,378,392,395,399,413,416,419,433,437,441,446,450],[11,12,14],"h2",{"id":13},"why-your-sports-newsletter-can-become-your-1-channel","Why your sports newsletter can become your #1 channel",[16,17,19],"h3",{"id":18},"an-audience-you-own","An audience you own",[21,22,23],"p",{},"Social networks change algorithms, not your email list. A sports newsletter gives you direct access to your customers, without depending on organic reach. You're talking to people who have already raised their hands to read you.",[21,25,26],{},"Aiming for 1,000 engaged followers is often worth more than 10,000 passive followers. An e-mail database is an asset that you control and which increases in value month after month.",[16,28,30],{"id":29},"concrete-roi-for-a-coach","Concrete ROI for a coach",[21,32,33],{},"A simple example: 800 subscribers, 40% openings, 6% clicks, 4% purchases of a €59 offer. Result: ~11 sales, or €649 turnover for one shipment. With two newsletters per month, the impact on cash flow becomes visible.",[21,35,36],{},"Sending a regular sports newsletter creates appointments that trigger session reservations, program sales and renewals.",[16,38,40],{"id":39},"what-your-subscribers-expect","What your subscribers expect",[42,43,44,48,51],"ul",{},[45,46,47],"li",{},"Actionable advice (training, recovery, nutrition), adapted to their objectives.",[45,49,50],{},"Motivation: customer successes, behind the scenes, monthly challenges.",[45,52,53],{},"Clear offers: packs, course planning, new products.",[21,55,56,57],{},"To build this relationship over the long term, centralize your activity on EKKLO: management of offers, planning, payments and messages in the same place. Discover the platform here: ",[58,59,61],"a",{"href":60},"\u002F","EKKLO",[21,63,64,65],{},"Growth tip: if you're just starting out, pair your newsletter with a rapid acquisition strategy. This guide will help you get your first clients: ",[58,66,68],{"href":67},"\u002Fblog\u002Fhow-to-get-your-first-3-clients-when-you-start-as-a-sports-coach","How to Get Your First 3 Clients When You Start as a Sports Coach",[11,70,72],{"id":71},"objective-promise-frequency-set-the-framework","Objective, promise, frequency: set the framework",[16,74,76],{"id":75},"one-objective-per-sending","One objective per sending",[21,78,79],{},"Choose a single goal before writing: complete a course on Wednesday, sell a “back to school” pack, have a survey completed, or generate 10 appointments. A single objective makes the sports newsletter clearer and more effective.",[21,81,82],{},"Set simple KPIs: opening rate, clicks on the main button, sales generated. Follow them with each sending.",[16,84,86],{"id":85},"the-editorial-promise-in-1-sentence","The editorial promise in 1 sentence",[21,88,89],{},"Formulate your reader pitch in one line, visible from the header:",[42,91,92,95],{},[45,93,94],{},"“5 minutes, 1 training tip, 1 recipe, 1 action to do before Sunday. »",[45,96,97],{},"“Every Monday: a plan, a tip, a challenge. »",[21,99,100],{},"Your sports newsletter must promise a concrete and repeatable benefit. This promise serves as a compass for choosing your subjects.",[16,102,104],{"id":103},"the-right-frequency-and-regularity","The right frequency (and regularity)",[21,106,107],{},"Start with 2 mailings per month. If the pace holds, increase to 1 per week. A realistic pace is better than a sprint followed by silence. Always notify your audience of the day of sending to create the habit.",[11,109,111],{"id":110},"an-editorial-plan-that-keeps-people-coming-back","An editorial plan that keeps people coming back",[16,113,115],{"id":114},"the-603010-rule","The 60\u002F30\u002F10 rule",[42,117,118,121,124],{},[45,119,120],{},"60% value: advice, tutorials, mini-programs, answers to frequently asked questions.",[45,122,123],{},"30% relationship: behind the scenes, testimonials, new features of the planning.",[45,125,126],{},"10% offer: explicit sale, promo code, limited pack.",[21,128,129],{},"This distribution keeps your sports newsletter useful and salesy without saturating your readers with offers.",[16,131,133],{"id":132},"sections-and-formats-that-work","Sections and formats that work",[42,135,136,139,142,145,148],{},[45,137,138],{},"Mini-program of the week (20 minutes, no material, 3 levels).",[45,140,141],{},"“1 food, 3 uses” sheet for nutrition.",[45,143,144],{},"“The technical corner”: a movement explained in 90 seconds.",[45,146,147],{},"Customer testimonial with before\u002Fafter (measurements, sensation, key tip).",[45,149,150],{},"Planning for the week + 1 challenge.",[21,152,153],{},"Add a personal “PS” at the bottom. The human tone converts.",[16,155,157],{"id":156},"a-90-day-calendar-ready-to-follow","A 90-day calendar ready to follow",[42,159,160,163,171,179,182,185],{},[45,161,162],{},"Week 1: 7-day mobility challenge + 1 “back-to-school pack” offer.",[45,164,165,166,170],{},"Week 2: squat technique + ",[58,167,169],{"href":168},"\u002Fressources\u002Flexique-fitness\u002Fprotein","protein"," recipe + planning.",[45,172,173,174,178],{},"Week 3: 15 min ",[58,175,177],{"href":176},"\u002Fressources\u002Flexique-fitness\u002Fhiit","HIIT"," mini-program + testimony + place booster remaining.",[45,180,181],{},"Week 4: challenge review + 48-hour promo code.",[45,183,184],{},"Week 5-8: alternate between reinforcement, cardio, nutrition, mindset; one sports newsletter per week.",[45,186,187],{},"Week 9-12: “5 km preparation” or “recovery after injury” series with progression.",[21,189,190],{},"Document everything in a simple Google Sheet. Consistency = confidence.",[11,192,194],{"id":193},"write-to-be-opened-read-and-clicked","Write to be opened, read and clicked",[16,196,198],{"id":197},"object-and-pre-header-that-tempt-you","Object and pre-header that tempt you",[21,200,201],{},"Some successful object frameworks:",[42,203,204,207,210,213],{},[45,205,206],{},"Useful curiosity: “1 mistake that ruins your earnings (and how to avoid it today)”",[45,208,209],{},"Clear result: “20 min plan to burn +300 kcal this week”",[45,211,212],{},"Time limited: “6 places remaining Wednesday 6 p.m.”",[45,214,215],{},"Personalization: “Julie, ready for the mobility challenge? »",[21,217,218],{},"Pre-header: complete the subject with a benefit (“without equipment”, “in less than 10 minutes”, “validation by a physiotherapist”).",[21,220,221],{},"Examples of subjects for your sports newsletter:",[42,223,224,227,230],{},[45,225,226],{},"“3 meals ready in 15 minutes to boost training”",[45,228,229],{},"“Your schedule for the week + 1 HIIT bonus »",[45,231,232],{},"“The express guide to restart weight loss”",[16,234,236],{"id":235},"above-the-fold-hook-proof-action","Above the fold: hook, proof, action",[21,238,239],{},"The first 3 lines must:",[241,242,243,246,249],"ol",{},[45,244,245],{},"Summarize the benefit.",[45,247,248],{},"Show proof (figure, client, reference).",[45,250,251],{},"Propose a single action (button).",[21,253,254],{},"Place a single button above the fold. A sports newsletter = a main call to action.",[16,256,258],{"id":257},"body-cta-and-links","Body, CTA and links",[42,260,261,264,267],{},[45,262,263],{},"Short sentences, one idea per paragraph.",[45,265,266],{},"1 to 3 links maximum, clear and visible.",[45,268,269],{},"Add a “TL;DR” for readers in a hurry.",[21,271,272],{},"Template structure:",[42,274,275,278,281,284,287],{},[45,276,277],{},"Intro: benefit + “Book my session” button.",[45,279,280],{},"Value segment: mini-program + gif or video link.",[45,282,283],{},"Social proof: customer testimonial.",[45,285,286],{},"Offer: 1 pack, a code, a deadline.",[45,288,289],{},"PS: personal note + planning reminder.",[11,291,293],{"id":292},"tools-and-automations-to-save-time","Tools and automations to save time",[16,295,297],{"id":296},"choose-the-emailing-tool","Choose the emailing tool",[21,299,300],{},"Solutions like MailerLite, Brevo or Mailchimp are enough to get started: simple editor, forms, tags and statistics. Priorities: deliverability, simplicity of automation, cost.",[21,302,303,304],{},"Keep EKKLO at the center to orchestrate the rest: offers, reservations, payments and messages. Present your registration form on your site and your profiles: ",[58,305,61],{"href":60},[16,307,309],{"id":308},"connect-ekklo-to-your-system","Connect EKKLO to your system",[42,311,312,315,318],{},[45,313,314],{},"Segment your contacts by offer (weight loss, performance, postpartum), level and city.",[45,316,317],{},"Synchronize your EKKLO reservations with your list to send reminders and feedback after sessions.",[45,319,320],{},"Use tags “active client”, “prospect”, “former client” to adapt the sports newsletter.",[21,322,323],{},"To go quickly, connect your tools or use weekly exports\u002Fimports.",[16,325,327],{"id":326},"essential-workflows-and-quick-to-set-up-place","Essential workflows (and quick to set up place)",[42,329,330,333,336,339],{},[45,331,332],{},"Welcome: 3 emails over 7 days (value, proof, discovery offer).",[45,334,335],{},"Nurture: 1 email\u002Fweek for 4 weeks (key themes of your niche).",[45,337,338],{},"Follow-up: abandoned cart\u002Fregistration not finalized in 24-48 hours.",[45,340,341],{},"Post-session: feedback + offer recommendation.",[21,343,344,345],{},"Want to do more without spending your evenings there? Follow this guide to automate your activity: ",[58,346,348],{"href":347},"\u002Fblog\u002Fhow-to-automate-your-business-when-you-re-a-sports-coach","How to Automate Your Business When You're a Sports Coach",[11,350,352],{"id":351},"measure-optimize-and-develop-the-list","Measure, optimize and develop the list",[16,354,356],{"id":355},"realistic-kpis-and-benchmarks","Realistic KPIs and benchmarks",[42,358,359,362,365,368],{},[45,360,361],{},"Open: 35-55% on small engaged lists.",[45,363,364],{},"Click: 3-8% if only one main button.",[45,366,367],{},"Unsubscribe: \u003C 0.5% per send.",[45,369,370],{},"Sales: track the number per send and per subscriber.",[21,372,373],{},"Compare your figures to your own histories. Each audience is unique.",[16,375,377],{"id":376},"test-intelligently-ab","Test intelligently (A\u002FB)",[42,379,380,383,386,389],{},[45,381,382],{},"Subject: curiosity vs clear benefit.",[45,384,385],{},"Pre-header: social proof vs instruction (“start here”).",[45,387,388],{},"Button position: top vs middle.",[45,390,391],{},"Offer: 3 session pack vs 1 month unlimited.",[21,393,394],{},"One test at a time for 2-3 sends. Keep what wins and standardize your sports newsletter.",[16,396,398],{"id":397},"grow-your-list-gdpr-friendly","Grow your list (GDPR-friendly)",[42,400,401,404,407,410],{},[45,402,403],{},"Lead magnets: “7 protein dinners”, “14-day HIIT plan”, “injury return guide”.",[45,405,406],{},"Pop-up with the intention of going out on your site.",[45,408,409],{},"Registration during reservations and EKKLO payments (clear opt-in box, double opt-in recommended).",[45,411,412],{},"Sponsorship: -10% for the sponsor and the godchild who registers.",[21,414,415],{},"Add the simple opt-out and a preferences page (frequency, themes). A respectful sports newsletter converts better.",[21,417,418],{},"To remember",[42,420,421,424,427,430],{},[45,422,423],{},"Build a clear promise and keep it every week.",[45,425,426],{},"60\u002F30\u002F10: value first, sales second.",[45,428,429],{},"One objective, one button, one message: simplicity = conversions.",[45,431,432],{},"Measure, test, standardize this that works.",[11,434,436],{"id":435},"conclusion-and-next-steps","Conclusion and next steps",[16,438,440],{"id":439},"take-action-with-ekklo","Take action with EKKLO",[21,442,443,444],{},"Centralize your offers, reservations and messages to save time and publish a regular sports newsletter. Create your account and discover how EKKLO can support your growth: ",[58,445,61],{"href":60},[16,447,449],{"id":448},"to-go-further","To go further",[42,451,452,459],{},[45,453,454,455],{},"Strengthen your visibility beyond email with these concrete strategies: ",[58,456,458],{"href":457},"\u002Fblog\u002Fhow-to-grow-as-a-sports-coach-marketing-and-visibility-strategies","How to Grow as a Sports Coach: Marketing and Visibility Strategies",[45,460,461,462,464],{},"And if you're not sure where to start, explore our resources and guides at ",[58,463,61],{"href":60}," to structure your offers, planning and payments.",{"title":466,"searchDepth":467,"depth":467,"links":468},"",2,[469,475,480,485,490,495,500],{"id":13,"depth":467,"text":14,"children":470},[471,473,474],{"id":18,"depth":472,"text":19},3,{"id":29,"depth":472,"text":30},{"id":39,"depth":472,"text":40},{"id":71,"depth":467,"text":72,"children":476},[477,478,479],{"id":75,"depth":472,"text":76},{"id":85,"depth":472,"text":86},{"id":103,"depth":472,"text":104},{"id":110,"depth":467,"text":111,"children":481},[482,483,484],{"id":114,"depth":472,"text":115},{"id":132,"depth":472,"text":133},{"id":156,"depth":472,"text":157},{"id":193,"depth":467,"text":194,"children":486},[487,488,489],{"id":197,"depth":472,"text":198},{"id":235,"depth":472,"text":236},{"id":257,"depth":472,"text":258},{"id":292,"depth":467,"text":293,"children":491},[492,493,494],{"id":296,"depth":472,"text":297},{"id":308,"depth":472,"text":309},{"id":326,"depth":472,"text":327},{"id":351,"depth":467,"text":352,"children":496},[497,498,499],{"id":355,"depth":472,"text":356},{"id":376,"depth":472,"text":377},{"id":397,"depth":472,"text":398},{"id":435,"depth":467,"text":436,"children":501},[502,503],{"id":439,"depth":472,"text":440},{"id":448,"depth":472,"text":449},"fitness","2026-01-09","Launch a sports newsletter that engages, builds loyalty and sells: editorial plan, effective subject lines, automations, KPIs and templates. Designed for coaches and studios.","md",false,"https:\u002F\u002Fassets.ekklo.com\u002Fblog\u002Fthumbnails\u002Fnewsletter-sport-le-guide-pratique-pour-coachs-et-studios.png","en",{},true,"\u002Fblog\u002Fen\u002Fsports-newsletter-the-practical-guide-for-coaches-and-studios","newsletter-sport-le-guide-pratique-pour-coachs-et-studios",{"title":5,"description":506},"blog\u002Fen\u002Fsports-newsletter-the-practical-guide-for-coaches-and-studios","IDQX9_cLUCadAnglKitrQLsHYRDv2Dk-kzVGKHHb_yA",{"de":519,"en":520,"es":521,"fr":514,"it":522,"pt":523},"sport-newsletter-der-praktische-leitfaden-fur-coaches-und-studios","sports-newsletter-the-practical-guide-for-coaches-and-studios","newsletter-deportiva-la-guia-practica-para-coaches-y-estudios","newsletter-sportiva-la-guida-pratica-per-coach-e-studi","newsletter-desportiva-o-guia-pratico-para-coaches-e-estudios",1787864065668]