[{"data":1,"prerenderedAt":555},["ShallowReactive",2],{"blog-en-sporting-events-action-plan-for-coaches-and-studios":3,"blog-trans-en-sporting-events-action-plan-for-coaches-and-studios":549},{"id":4,"title":5,"author":6,"body":7,"category":535,"date":536,"description":537,"extension":538,"featured":539,"image":540,"lang":541,"meta":542,"navigation":543,"path":544,"ref":545,"seo":546,"stem":547,"__hash__":548},"blog\u002Fblog\u002Fen\u002Fsporting-events-action-plan-for-coaches-and-studios.md","Sporting events: action plan for coaches and studios","Clément Verhille",{"type":8,"value":9,"toc":491},"minimark",[10,14,22,27,32,45,53,57,68,71,75,83,87,98,102,106,117,121,136,140,154,158,171,175,179,193,196,200,214,218,232,235,239,243,251,255,266,270,278,282,294,298,302,313,317,330,334,342,346,350,361,365,376,380,391,395,399,413,417,431,435,446,450,463,466,480],[11,12,13],"p",{},"Sporting events bring together ultra-engaged audiences. Well exploited, they become an accelerator of appointments, trials and subscriptions. Here's a step-by-step plan for coaches, studios and small venues to turn these moments into new customers - without blowing the budget.",[11,15,16,17],{},"To centralize your offers, reservations, payments and messages before\u002Fduring\u002Fafter the event, rely on EKKLO: ",[18,19,21],"a",{"href":20},"\u002F","EKKLO",[23,24,26],"h2",{"id":25},"choose-the-right-events-athletes-and-set-your-objectives","Choose the right events athletes (and set your objectives)",[28,29,31],"h3",{"id":30},"_1-define-your-target-and-your-smart-objectives","1) Define your target and your SMART objectives",[33,34,35,39,42],"ul",{},[36,37,38],"li",{},"Who do you want to reach: runners, active parents, combat sports practitioners, busy executives?",[36,40,41],{},"Precise objectives: 120 qualified leads, 40 planned trials, 15 subscription sales in 14 days.",[36,43,44],{},"Single message: a promise of result + deadline. Example: “-2 kg in 4 weeks without a drastic diet”.",[11,46,47,48,52],{},"Tip: if you are starting out, target local sporting events (reduced cost, access to the field). Use this guide to trigger your first sales: ",[18,49,51],{"href":50},"\u002Fblog\u002Fhow-to-get-your-first-3-clients-when-you-start-as-a-sports-coach","method to obtain your first 3 clients",".",[28,54,56],{"id":55},"_2-select-the-formats-adapted-to-your-offer","2) Select the formats adapted to your offer",[33,58,59,62,65],{},[36,60,61],{},"Local competitions: 5\u002F10 km, half-marathons, tournaments, interclubs.",[36,63,64],{},"Well-being fairs\u002Ffestivals: flow of curious people to be converted on site.",[36,66,67],{},"Open days for associations or companies.",[11,69,70],{},"Decision criteria: size (participants + companions), affinity with your specialty, cost of the linear meter\u002Fstand, authorizations.",[28,72,74],{"id":73},"_3-calculate-a-simple-budget-and-an-expected-roi","3) Calculate a simple budget and an expected ROI",[33,76,77,80],{},[36,78,79],{},"Typical position: location, insurance, goodies, display, drinks\u002Fsamples, reservation software, local advertising.",[36,81,82],{},"Example of calculation: 600 € total cost, 120 leads, 15 sales at 49 €\u002Fmonth -> €735 MRR gross. ROI 1.2× from the first month, then 5-7× over 6 months if retention follows.",[28,84,86],{"id":85},"_4-authorizations-partnerships-location","4) Authorizations, partnerships, location",[33,88,89,92,95],{},[36,90,91],{},"Location: favor a transit area (entrance, supply, arrival).",[36,93,94],{},"Partnerships: organizers, clubs, local shops; offer a value-added activity (mobility test, stride analysis).",[36,96,97],{},"Formalities: RC pro certificate, GDPR compliance for contact collection.",[23,99,101],{"id":100},"build-irresistible-offers-and-messages-for-the-event","Build irresistible offers and messages for the event",[28,103,105],{"id":104},"_1-an-ephemeral-clear-and-measurable-offer","1) An ephemeral, clear and measurable offer",[33,107,108,111,114],{},[36,109,110],{},"Event pack “Report + 1 session personal + 4-week plan” at a round price (ex: €79).",[36,112,113],{},"Exclusive bonus reserved for participants over 72 hours: 2 courses offered in small groups.",[36,115,116],{},"Limited place counter (ex: 30 packs) to stimulate action.",[28,118,120],{"id":119},"_2-friction-free-packs-and-upsells","2) Friction-free packs and upsells",[33,122,123,126,129],{},[36,124,125],{},"Duo pack (friend\u002Fpartner) -15% to boost word-of-mouth.",[36,127,128],{},"3-month “starter” subscription, then upgrade to 6-month “performance”.",[36,130,131,132,52],{},"Inspirations and offer structure here: ",[18,133,135],{"href":134},"\u002Fblog\u002Fcreate-attractive-package-offers-for-your-clients-when-you-are-a-sports-coach","create attractive packages",[28,137,139],{"id":138},"_3-your-20-second-pitch-script","3) Your 20-second pitch (script)",[33,141,142,145,148,151],{},[36,143,144],{},"Problem: “You're short on time to train…”",[36,146,147],{},"Promise: “We save you 2 effective sessions\u002Fweek without mental load.”",[36,149,150],{},"Proof: “95 reviews 5★, -3.2 kg on average over 6 weeks.”",[36,152,153],{},"Proposal: “Scan here, 10 places for a free assessment - response within 24 hours.”",[28,155,157],{"id":156},"_4-support-who-convert","4) Support who convert",[33,159,160,163,166],{},[36,161,162],{},"QR code to a dedicated landing (UTM per event) + form in 5 fields max.",[36,164,165],{},"Reservation calendar connected to your schedule.",[36,167,168,169],{},"Automatic SMS and email scripts. Centralize everything in EKKLO: ",[18,170,21],{"href":20},[23,172,174],{"id":173},"activation-plan-before-during-after-sporting-events","Activation plan: before, during, after sporting events",[28,176,178],{"id":177},"_1-before-d-30-to-d-1","1) Before (D-30 to D-1)",[33,180,181,184,187,190],{},[36,182,183],{},"Teasing: 3 posts\u002Fweek + 2 stories\u002Fday the previous week.",[36,185,186],{},"Co-marketing: cross-post with the organizer and a local partner.",[36,188,189],{},"Lead magnet: “7-day return from running guide” sent by email.",[36,191,192],{},"Local ads (5-10 km radius), targeting “running\u002Fyoga\u002Fboxing” interests.",[11,194,195],{},"Objective: 30% of test slots already reserved before D-Day.",[28,197,199],{"id":198},"_2-during-d-day","2) During (D-Day)",[33,201,202,205,208,211],{},[36,203,204],{},"Visible stand: roll-up, demo mat, tablet and display of remaining slots in real time.",[36,206,207],{},"5 minute animation: mini-test (core, mobility, stride) with score and simple recommendation.",[36,209,210],{},"Collection GDPR: clear opt-in, checkboxes; aim for 35-50% visitor conversion -> leads.",[36,212,213],{},"Limited-time flash offers (countdown on landing).",[28,215,217],{"id":216},"_3-after-d1-to-d14","3) After (D+1 to D+14)",[33,219,220,223,226,229],{},[36,221,222],{},"D+1: Simple SMS “Hello Marie, ready for your 20 min check-up?” + calendar link.",[36,224,225],{},"D+3: Social proof email (BEFORE\u002FAFTER, testimonial), new schedule proposal.",[36,227,228],{},"D+7: “Last chance” catch-up offer.",[36,230,231],{},"D+14: Value reminder (mini-educational video) + sequence release.",[11,233,234],{},"Target: 40-60% no-shows rescheduled within 7 days.",[23,236,238],{"id":237},"social-networks-amplifying-the-impact-of-sporting-events","Social networks: amplifying the impact of sporting events",[28,240,242],{"id":241},"_1-editorial-calendar-focused-on-the-highlight","1) Editorial calendar focused on the highlight",[33,244,245,248],{},[36,246,247],{},"“road to event” series: behind the scenes, preparation, focus coach.",[36,249,250],{},"Local + official hashtags of the event; 1 educational post \u002F 1 behind-the-scenes post \u002F 1 social proof post per week.",[28,252,254],{"id":253},"_2-participant-generated-content-ugc","2) Participant-generated content (UGC)",[33,256,257,260,263],{},[36,258,259],{},"“Before\u002Fafter arrival” photo contest with random draw.",[36,261,262],{},"Story wall: reshare each mention, thank publicly.",[36,264,265],{},"Post-event form: ask for feedback + authorization of use.",[28,267,269],{"id":268},"_3-live-stories-and-image-rights","3) Live, stories and image rights",[33,271,272,275],{},[36,273,274],{},"Plan 3 live slots (departure, mid-term, arrival) with minute tips.",[36,276,277],{},"Ask for verbal\u002Fwritten consent for any recognizable portrait.",[28,279,281],{"id":280},"_4-save-time-with-ai","4) Save time with AI",[33,283,284,287],{},[36,285,286],{},"Prepare 10 hooks, 10 reel shots, 10 captions before the big day.",[36,288,289,290,52],{},"To go faster: ",[18,291,293],{"href":292},"\u002Fblog\u002Fhow-to-create-insta-or-tiktok-content-with-ai-when-you-re-a-sports-coach","create Instagram or TikTok content with AI",[23,295,297],{"id":296},"measure-optimize-scale-on-upcoming-sporting-events","Measure, optimize, scale on upcoming sporting events",[28,299,301],{"id":300},"_1-kpis-to-follow","1) KPIs to follow",[33,303,304,307,310],{},[36,305,306],{},"Traffic landing, QR scan rate -> form (objective: 45-60%).",[36,308,309],{},"Leads -> planned trials (35-50%), trials -> sales (25-40%).",[36,311,312],{},"CAC per channel, average basket, LTV at 6 months, churn 30\u002F90 days.",[28,314,316],{"id":315},"_2-no-hassle-tracking","2) No-hassle tracking",[33,318,319,322,325],{},[36,320,321],{},"UTM per channel and per event.",[36,323,324],{},"Separate QR codes for stand, flyers, partners.",[36,326,327,328],{},"Monitoring spreadsheet + central dashboard in EKKLO: ",[18,329,21],{"href":20},[28,331,333],{"id":332},"_3-continuous-improvement-loop","3) Continuous improvement loop",[33,335,336,339],{},[36,337,338],{},"A\u002FB on offer (round price vs bonus), visual of the stand, timing of reminders.",[36,340,341],{},"Analysis “who bought?” to align the next choice of sporting events.",[23,343,345],{"id":344},"concrete-scenarios-for-coaches-and-studios","Concrete scenarios for coaches and studios",[28,347,349],{"id":348},"_1-running-coach-on-local-half-marathon","1) Running coach on local half-marathon",[33,351,352,355,358],{},[36,353,354],{},"Animation: cadence test + technique advice.",[36,356,357],{},"Offer: 6-week plan + 1 technical video session (€79).",[36,359,360],{},"Objective: 100 scans -> 40 trials -> 12 subscriptions at 49 €\u002Fmonth.",[28,362,364],{"id":363},"_2-crossfit-box-and-internal-throwdown","2) CrossFit box and internal throwdown",[33,366,367,370,373],{},[36,368,369],{},"Animation: mini-WOD “skill check” 5 minutes.",[36,371,372],{},"Offer: “On Ramp” pack 3 sessions + 1 month unlimited -20% for participants.",[36,374,375],{},"Objective: 80 leads -> 20 foundations -> 10 recurring members.",[28,377,379],{"id":378},"_3-yoga-studio-at-wellness-festival","3) Yoga studio at wellness festival",[33,381,382,385,388],{},[36,383,384],{},"Entertainment: 15-minute trial sessions + guided breathing.",[36,386,387],{},"Offer: 10 class card at special rate + free duo class.",[36,389,390],{},"Objective: 120 leads -> 30 sales on the day -> 15 upgrades in 30 days.",[23,392,394],{"id":393},"ready-to-use-checklists","Ready-to-use checklists",[28,396,398],{"id":397},"_30-days-before","30 days before",[33,400,401,404,407,410],{},[36,402,403],{},"Selection of 1-2 sporting events, budget, SMART objectives.",[36,405,406],{},"Creation of ephemeral offer, landing, QR codes, UTM.",[36,408,409],{},"Social calendar + email + partners; printed visuals.",[36,411,412],{},"Express training for the team on the pitch and the collection script.",[28,414,416],{"id":415},"day-d","Day D",[33,418,419,422,425,428],{},[36,420,421],{},"Clean, visible stand, organized flow, demonstrations every 20 minutes.",[36,423,424],{},"Tablet open on the landing, 2 pens + paper plan B.",[36,426,427],{},"Display “places remaining today\" updated live.",[36,429,430],{},"Photos\u002Fvideos for post-event social proof.",[28,432,434],{"id":433},"_48-hours-later","48 hours later",[33,436,437,440,443],{},[36,438,439],{},"Scheduled SMS + email sequence (D+1, D+3, D+7, D+14).",[36,441,442],{},"Calls on hot leads (high score at mini-test).",[36,444,445],{},"Post recap: key figures, thanks, next dates.",[28,447,449],{"id":448},"typical-budget-to-be-adapted","Typical budget (to be adapted)",[33,451,452,455,458],{},[36,453,454],{},"Pitch: 150-400 € | Goodies: €80-150 | Display: €60-120",[36,456,457],{},"Drinks\u002Fsamples: €40-90 | Local advertising: €100-250",[36,459,460,461],{},"Tools (QR\u002Flanding\u002Freservations): centralize in EKKLO: ",[18,462,21],{"href":20},[11,464,465],{},"To remember",[33,467,468,471,474,477],{},[36,469,470],{},"A single message, an ephemeral offer, a quick landing: the simplicity wins.",[36,472,473],{},"GDPR collection, reminders D+1\u002FD+3\u002FD+7: 60% of sales are made after the event.",[36,475,476],{},"Measure scan -> lead -> trial -> sale to manage your ROI.",[36,478,479],{},"Repeat what works and ramp up event after event.",[11,481,482,483,485,486,490],{},"ConclusionYou don't need major sponsorship to make sporting events profitable. With a clear offer, a simple path and rigorous monitoring, you transform a flow of spectators into loyal members. Centralize your offers, reservations, payments, messages and follow-ups in EKKLO: ",[18,484,21],{"href":20},". And to save even more time, consider ",[18,487,489],{"href":488},"\u002Fblog\u002Fhow-to-automate-your-business-when-you-re-a-sports-coach","automate your coaching business"," in order to relaunch each prospect at the right time, effortlessly.",{"title":492,"searchDepth":493,"depth":493,"links":494},"",2,[495,502,508,513,519,524,529],{"id":25,"depth":493,"text":26,"children":496},[497,499,500,501],{"id":30,"depth":498,"text":31},3,{"id":55,"depth":498,"text":56},{"id":73,"depth":498,"text":74},{"id":85,"depth":498,"text":86},{"id":100,"depth":493,"text":101,"children":503},[504,505,506,507],{"id":104,"depth":498,"text":105},{"id":119,"depth":498,"text":120},{"id":138,"depth":498,"text":139},{"id":156,"depth":498,"text":157},{"id":173,"depth":493,"text":174,"children":509},[510,511,512],{"id":177,"depth":498,"text":178},{"id":198,"depth":498,"text":199},{"id":216,"depth":498,"text":217},{"id":237,"depth":493,"text":238,"children":514},[515,516,517,518],{"id":241,"depth":498,"text":242},{"id":253,"depth":498,"text":254},{"id":268,"depth":498,"text":269},{"id":280,"depth":498,"text":281},{"id":296,"depth":493,"text":297,"children":520},[521,522,523],{"id":300,"depth":498,"text":301},{"id":315,"depth":498,"text":316},{"id":332,"depth":498,"text":333},{"id":344,"depth":493,"text":345,"children":525},[526,527,528],{"id":348,"depth":498,"text":349},{"id":363,"depth":498,"text":364},{"id":378,"depth":498,"text":379},{"id":393,"depth":493,"text":394,"children":530},[531,532,533,534],{"id":397,"depth":498,"text":398},{"id":415,"depth":498,"text":416},{"id":433,"depth":498,"text":434},{"id":448,"depth":498,"text":449},"tools","2026-01-08","Turn sporting events into customers. A concrete plan to attract, convert and retain loyalty with a controlled budget, even without sponsoring.","md",false,"https:\u002F\u002Fassets.ekklo.com\u002Fblog\u002Fthumbnails\u002Fevenements-sportifs-plan-daction-pour-coachs-et-studios.png","en",{},true,"\u002Fblog\u002Fen\u002Fsporting-events-action-plan-for-coaches-and-studios","evenements-sportifs-plan-daction-pour-coachs-et-studios",{"title":5,"description":537},"blog\u002Fen\u002Fsporting-events-action-plan-for-coaches-and-studios","IrSSXa5ykEf8sp9DljS-mkrgw64ubA3-yAFqKkg-Op0",{"de":550,"en":551,"es":552,"fr":545,"it":553,"pt":554},"sportevents-aktionsplan-fuer-coaches-und-studios","sporting-events-action-plan-for-coaches-and-studios","eventos-deportivos-plan-de-accion-para-coaches-y-estudios","eventi-sportivi-piano-dazione-per-coach-e-studi","eventos-desportivos-o-plano-de-acao-para-coaches-e-estudios",1787864065225]