[{"data":1,"prerenderedAt":479},["ShallowReactive",2],{"blog-en-social-networks-for-sports-coaches-the-ekklo-method":3,"blog-trans-en-social-networks-for-sports-coaches-the-ekklo-method":473},{"id":4,"title":5,"author":6,"body":7,"category":459,"date":460,"description":461,"extension":462,"featured":463,"image":464,"lang":465,"meta":466,"navigation":467,"path":468,"ref":469,"seo":470,"stem":471,"__hash__":472},"blog\u002Fblog\u002Fen\u002Fsocial-networks-for-sports-coaches-the-ekklo-method.md","Social networks for sports coaches: the EKKLO method","Clément Verhille",{"type":8,"value":9,"toc":418},"minimark",[10,20,28,33,38,51,55,66,70,81,85,89,100,104,115,119,130,134,145,149,153,164,168,179,183,194,198,202,216,220,231,235,246,250,254,265,269,280,284,295,299,303,314,318,337,341,352,356,360,377,381,398,402],[11,12,13,14,19],"p",{},"You want your social media presence to generate customers, not just likes. Here's a simple, field-tested way to go from a following audience to a full schedule - with help from ",[15,16,18],"a",{"href":17},"\u002F","EKKLO"," for booking, payments and tracking.",[11,21,22,23,27],{},"Quick tip before you start: If you're starting from scratch, learn how to create ",[15,24,26],{"href":25},"\u002Fblog\u002Fhow-to-create-an-insta-or-tiktok-account-that-attracts-clients-when-you-are-a-beginner-sports-coach","an Instagram\u002FTikTok account that attracts clients",". Then come back and apply the method below.",[29,30,32],"h2",{"id":31},"express-diagnosis-align-platforms-objectives-and-audience","Express diagnosis: align platforms, objectives and audience",[34,35,37],"h3",{"id":36},"who-do-you-want-to-reach-and-where-to-do-it","Who do you want to reach (and where to do it)?",[39,40,41,45,48],"ul",{},[42,43,44],"li",{},"Clear personas: weight loss beginners 25-40 years, postpartum, intermediate cross-training, seniors mobility.",[42,46,47],{},"Where they spend time time: Quick Stories (Instagram), “how-to” videos (YouTube), short fun formats (TikTok), local groups (Facebook), local B2B partnerships (LinkedIn local businesses, HR).",[42,49,50],{},"Main message by segment: e.g. “-6 kg in 8 weeks without a strict diet” vs “Hyrox prep in 12 weeks”.",[34,52,54],{"id":53},"what-business-result-in-90-days","What business result in 90 days?",[39,56,57,60,63],{},[42,58,59],{},"Measurable objective: 15 new qualified prospects\u002Fmonth, 8 calls, 4 sales.",[42,61,62],{},"Simple KPIs: 3s video views, recordings, DMs received, clicks to link bio, appointments.",[42,64,65],{},"Rule 1-1-1: a flagship offer, a tunnel, a success metric per network.",[34,67,69],{"id":68},"where-is-your-audience-already","Where is your audience already?",[39,71,72,75,78],{},[42,73,74],{},"Look for local hashtags (#parisfitness, #lyonrunning), competitor accounts, rooms in your area.",[42,76,77],{},"Analyze 10 high-performance posts: hooks, duration, angle, call-to-action.",[42,79,80],{},"Note active slots via insights. Publish when your subscribers are connected, not “randomly”.",[29,82,84],{"id":83},"a-content-system-that-sells-without-pushing","A content system that sells without pushing",[34,86,88],{"id":87},"pillar-1-social-proof-that-reassures","Pillar 1: Social proof that reassures",[39,90,91,94,97],{},[42,92,93],{},"Before\u002FAfter consent, short video testimonials, clear figures (e.g. “+8 pull-ups in 6 weeks”).",[42,95,96],{},"Formats: carousel “customer journey”, Reels 20-35 s “3 errors corrected → result”.",[42,98,99],{},"Integrate “elements of proof”: EKKLO monitoring, anonymized progress captures, attendance rate.",[34,101,103],{"id":102},"pillar-2-actionable-expertise","Pillar 2: Actionable expertise",[39,105,106,109,112],{},[42,107,108],{},"Micro-tutorials: 1 exercise, 1 instruction, 1 regression\u002Fprogression, 1 common error.",[42,110,111],{},"“Sample” programs: 10 minutes shoulder mobility, cardio 12 min EMOM, core routine 6 min.",[42,113,114],{},"Checklists to record: “Pain-free squat checklist in 5 points”.",[34,116,118],{"id":117},"pillar-3-relationship-and-behind-the-scenes","Pillar 3: Relationship and behind the scenes",[39,120,121,124,127],{},[42,122,123],{},"Typical day, preparation for sessions, behind the scenes of a local event.",[42,125,126],{},"Monthly Live Q&A: “Ask your posture\u002Fpain questions”.",[42,128,129],{},"Simple, human and constant tone; show the real life of a coach, not an ad.",[34,131,133],{"id":132},"winning-cadence-and-calendar","Winning cadence and calendar",[39,135,136,139,142],{},[42,137,138],{},"Minimum viable cadence (week): 3 short formats, 1 educational carousel, 1 daily story, 1 live\u002Ffortnight.",[42,140,141],{},"90-day calendar: 3 monthly themes, 4 recurring formats, 12 proofs social.",[42,143,144],{},"Batch: 1 half-day\u002Fweek. to shoot 6-8 videos; simple editing, subtitles.",[29,146,148],{"id":147},"key-formats-by-network-and-use-case","Key formats by network and use case",[34,150,152],{"id":151},"instagram-and-tiktok-capture-attention-convert-to-dm","Instagram and TikTok: capture attention, convert to DM",[39,154,155,158,161],{},[42,156,157],{},"2-second hooks: “Stop doing that if your back thanks you”, “30 s test: are you ready for burpees?”.",[42,159,160],{},"Structure 3 acts: hook → value → call to action (DM “PLAN” for a free assessment).",[42,162,163],{},"Stories: behind the scenes + question boxes + links to your EKKLO reservation page.",[34,165,167],{"id":166},"youtube-search-and-find-seo-authority","YouTube: search and find (SEO + authority)",[39,169,170,173,176],{},[42,171,172],{},"6-12 minute videos: “Beginner program 3 days\u002Fweek”, “Knee injury prevention”.",[42,174,175],{},"Optimize titles\u002Fthumbnails, chapters, files to appointment booking links.",[42,177,178],{},"Convert with clear descriptions and a lead magnet useful.",[34,180,182],{"id":181},"facebook-and-linkedin-local-communities-and-partnerships","Facebook and LinkedIn: local communities and partnerships",[39,184,185,188,191],{},[42,186,187],{},"Facebook: neighborhood\u002Fcity groups, “discovery session” events.",[42,189,190],{},"LinkedIn: “Corporate well-being” offers, team testimonials, quantified customer cases.",[42,192,193],{},"Long posts 120-200 words with CTA simple: “Write ‘TRIAL’ in the comments → we will contact you”.",[29,195,197],{"id":196},"from-subscriber-to-customer-simple-and-traceable-journey","From subscriber to customer: simple and traceable journey",[34,199,201],{"id":200},"entry-offers-and-lead-magnets","Entry offers and lead magnets",[39,203,204,207,210],{},[42,205,206],{},"Lead magnet: “7-day plan to boost your energy” (PDF + short videos).",[42,208,209],{},"Offer trial: 30 min assessment session + 1 week mini-program.",[42,211,212,213,215],{},"Clear page: benefits, social proof, slot in 2 clicks via ",[15,214,18],{"href":17},".",[34,217,219],{"id":218},"dm-scripts-and-appointment-booking","DM scripts and appointment booking",[39,221,222,225,228],{},[42,223,224],{},"Script 1: rapid qualification (objective, deadline, major pain, availability, budget).",[42,226,227],{},"Script 2: free “micro-victory” (personalized advice) → invitation to review.",[42,229,230],{},"Golden rule: response in \u003C2 hours, 3 attempts max, specific slot proposal.",[34,232,234],{"id":233},"reservation-payment-follow-up-on-ekklo","Reservation, payment, follow-up on EKKLO",[39,236,237,240,243],{},[42,238,239],{},"Links in bio, stories, YouTube descriptions point to your EKKLO page.",[42,241,242],{},"Discovery pack paid\u002Fcancelled automatically; centralized reminders and messages.",[42,244,245],{},"Progress tracking: anonymized captures = future social proof.",[29,247,249],{"id":248},"boost-reach-hashtags-collaborations-and-ads","Boost reach: hashtags, collaborations and ads",[34,251,253],{"id":252},"smart-hashtags-visibility-without-stuffing","Smart hashtags (visibility without stuffing)",[39,255,256,259,262],{},[42,257,258],{},"Mix: 3-5 locals (#marseillefitness), 3-5 niche (#postpartumfitness), 2-3 wide (#training), 1-2 branded.",[42,260,261],{},"Place them at the end of the caption or first comment; keep a base, renew 30%\u002Fmonth.",[42,263,264],{},"Measure: recordings and not just “impressions per hashtag”.",[34,266,268],{"id":267},"collabs-that-count-real-exchanges-not-vanity","Collabs that count (real exchanges, not vanity)",[39,270,271,274,277],{},[42,272,273],{},"Local partners: osteo, physiotherapist, yoga studios, healthy coffee shop.",[42,275,276],{},"Formats: joint live, challenge 7 days, duo session. Common hashtag, cross-tag.",[42,278,279],{},"Clear objective: 20 local leads, not just “reach”.",[34,281,283],{"id":282},"ads-5-day-well-placed","Ads: 5 €\u002Fday well placed",[39,285,286,289,292],{},[42,287,288],{},"Campaign 1: retargeting video views 50% over 30 days → balance offer.",[42,290,291],{},"Campaign 2: lookalike active customers → video 15 seconds social proof.",[42,293,294],{},"Rules: UGC creative, 1 strong hook, 1 clear promise, 1 unique CTA. Kill\u002Fkeep on D+7.",[29,296,298],{"id":297},"organization-and-management-save-time-maximize-impact","Organization and management: save time, maximize impact",[34,300,302],{"id":301},"batch-recycle-decline","Batch, recycle, decline",[39,304,305,308,311],{},[42,306,307],{},"1 long YouTube tutorial → 3 Reels → 1 carousel → 5 stories.",[42,309,310],{},"Recurring “series”: “Mobility Monday”, “Express Recipe Friday”.",[42,312,313],{},"Quarterly repost of bestsellers with an updated angle.",[34,315,317],{"id":316},"essential-tools","Essential tools",[39,319,320,323,326,329],{},[42,321,322],{},"Film\u002Fshooting: smartphone + tripod + lavalier microphone.",[42,324,325],{},"Editing: CapCut\u002FDaVinci, auto subtitles, design minimal.",[42,327,328],{},"Scheduling and reminders: EKKLO for booking and messages; shared notes for scripts.",[42,330,331,332,336],{},"Half-way through, think about ",[15,333,335],{"href":334},"\u002Fblog\u002Fhow-to-automate-your-business-when-you-re-a-sports-coach","automate your business"," to free up time without losing quality.",[34,338,340],{"id":339},"measure-optimize-scale","Measure, optimize, scale",[39,342,343,346,349],{},[42,344,345],{},"Weekly Dashboard (12 figures): 3s views, completions, saves, DMs, organic clicks, appointments made, no-shows, sales, turnover, cost per lead (if ads), conversion rate DM→RDV, RDV→sale.",[42,347,348],{},"A\u002FB tests: 1 variable\u002Fweek (hook, thumbnail, CTA). Keep the winning version.",[42,350,351],{},"Scaler: delegate montage\u002Fthumbnails; you keep the framework, script and relationship.",[29,353,355],{"id":354},"to-remember-and-14-day-action-plan","To remember and 14-day action plan",[34,357,359],{"id":358},"the-4-points-to-remember","The 4 points to remember",[39,361,362,365,368,374],{},[42,363,364],{},"A network = a clear objective (acquisition, loyalty, partnerships).",[42,366,367],{},"The winning trio: social proof + actionable value + human relationship.",[42,369,370,371,373],{},"Smooth journey: post → DM → appointment → payment → follow-up (with ",[15,372,18],{"href":17},").",[42,375,376],{},"Measure what really sells: DMs, appointments, sales; not just the scope.",[34,378,380],{"id":379},"_14-day-action-plan-concrete","14-day action plan (concrete)",[39,382,383,386,389,392,395],{},[42,384,385],{},"D1-D2: define your flagship offer, personae, 90-day objectives.",[42,387,388],{},"D3: write 10 hooks; D4: film 6 videos; D5: editing\u002Fsubtitles.",[42,390,391],{},"D6: set up your EKKLO pages and links.",[42,393,394],{},"D7-D13: publish 1 video\u002Fday, 1 carousel, daily stories, 10 DMs\u002Fday (qualification).",[42,396,397],{},"D14: review the figures, keep the 2 best formats, plan for the following week.",[34,399,401],{"id":400},"take-action-with-ekklo","Take action with EKKLO",[39,403,404,410],{},[42,405,406,407,215],{},"Centralize booking, payments, messages and progress tracking: ",[15,408,409],{"href":17},"discover EKKLO",[42,411,412,413,417],{},"Need a helping hand to convert? Read this guide to get ",[15,414,416],{"href":415},"\u002Fblog\u002Fhow-to-get-your-first-3-clients-when-you-start-as-a-sports-coach","your first 3 clients quickly"," then structure your content calendar.",{"title":419,"searchDepth":420,"depth":420,"links":421},"",2,[422,428,434,439,444,449,454],{"id":31,"depth":420,"text":32,"children":423},[424,426,427],{"id":36,"depth":425,"text":37},3,{"id":53,"depth":425,"text":54},{"id":68,"depth":425,"text":69},{"id":83,"depth":420,"text":84,"children":429},[430,431,432,433],{"id":87,"depth":425,"text":88},{"id":102,"depth":425,"text":103},{"id":117,"depth":425,"text":118},{"id":132,"depth":425,"text":133},{"id":147,"depth":420,"text":148,"children":435},[436,437,438],{"id":151,"depth":425,"text":152},{"id":166,"depth":425,"text":167},{"id":181,"depth":425,"text":182},{"id":196,"depth":420,"text":197,"children":440},[441,442,443],{"id":200,"depth":425,"text":201},{"id":218,"depth":425,"text":219},{"id":233,"depth":425,"text":234},{"id":248,"depth":420,"text":249,"children":445},[446,447,448],{"id":252,"depth":425,"text":253},{"id":267,"depth":425,"text":268},{"id":282,"depth":425,"text":283},{"id":297,"depth":420,"text":298,"children":450},[451,452,453],{"id":301,"depth":425,"text":302},{"id":316,"depth":425,"text":317},{"id":339,"depth":425,"text":340},{"id":354,"depth":420,"text":355,"children":455},[456,457,458],{"id":358,"depth":425,"text":359},{"id":379,"depth":425,"text":380},{"id":400,"depth":425,"text":401},"tools","2026-01-09","The step-by-step method to transform your social networks into an acquisition engine: choice of platforms, content that converts, calendar, measurements and EKKLO tools.","md",false,"https:\u002F\u002Fassets.ekklo.com\u002Fblog\u002Fthumbnails\u002Freseaux-sociaux-pour-coachs-sportifs-la-methode-ekklo.png","en",{},true,"\u002Fblog\u002Fen\u002Fsocial-networks-for-sports-coaches-the-ekklo-method","reseaux-sociaux-pour-coachs-sportifs-la-methode-ekklo",{"title":5,"description":461},"blog\u002Fen\u002Fsocial-networks-for-sports-coaches-the-ekklo-method","uIdQDOlyO80D6zWr33RGohd-8aM3zdPCMSCTMuvviWU",{"de":474,"en":475,"es":476,"fr":469,"it":477,"pt":478},"soziale-netzwerke-fuer-sportcoaches-die-ekklo-methode","social-networks-for-sports-coaches-the-ekklo-method","redes-sociales-para-entrenadores-deportivos-el-metodo-ekklo","social-network-per-coach-sportivi-il-metodo-ekklo","redes-sociais-para-treinadores-desportivos-o-metodo-ekklo",1787864065150]