[{"data":1,"prerenderedAt":593},["ShallowReactive",2],{"blog-en-selling-sports-programs-online-the-complete-method":3,"blog-trans-en-selling-sports-programs-online-the-complete-method":587},{"id":4,"title":5,"author":6,"body":7,"category":573,"date":574,"description":575,"extension":576,"featured":577,"image":578,"lang":579,"meta":580,"navigation":581,"path":582,"ref":583,"seo":584,"stem":585,"__hash__":586},"blog\u002Fblog\u002Fen\u002Fselling-sports-programs-online-the-complete-method.md","Selling sports programs online: the complete method","Clément Verhille",{"type":8,"value":9,"toc":527},"minimark",[10,14,17,25,30,35,38,51,58,62,65,73,77,88,94,98,102,113,116,120,131,138,142,153,157,168,173,177,181,192,196,212,216,227,231,239,242,246,250,261,265,276,280,288,292,300,305,309,313,327,331,342,346,357,361,365,373,377,388,392,400,404,412,415,419,423,434,438,449,453,464,468,479,486,490,507,510,515,522],[11,12,13],"p",{},"Introduction",[11,15,16],{},"Selling sports programs online is not just about videos or apps. It’s a method: clear positioning, precise offer, useful content, simple purchasing journey and serious customer follow-up. This guide gives you a concrete action plan to launch, sell and grow your business without spreading yourself too thin.",[11,18,19,20],{},"Need an all-in-one tool to centralize offers, planning, payments and monitoring? Discover EKKLO here: ",[21,22,24],"a",{"href":23},"\u002F","EKKLO",[26,27,29],"h2",{"id":28},"_1-clarify-your-positioning-and-your-promise","1) Clarify your positioning and your promise",[31,32,34],"h3",{"id":33},"define-a-profitable-niche","Define a profitable niche",[11,36,37],{},"Specializing accelerates everything: creation, communication, sales. Choose a niche where you have legitimacy and real demand (e.g.: postpartum fitness, 10-20 km trail, recovery after stabilized injury).",[39,40,41,45,48],"ul",{},[42,43,44],"li",{},"Sufficient market size (groups, hashtags, active forums)",[42,46,47],{},"Clear pain (e.g.: “recover without injury”)",[42,49,50],{},"Ability to produce measurable results",[11,52,53,54],{},"To refine, rely on this guide to find your niche: ",[21,55,57],{"href":56},"\u002Fblog\u002Fhow-to-find-your-niche-when-you-re-a-sports-coach","How to Find Your Niche When You're a Sports Coach",[31,59,61],{"id":60},"formulate-a-measurable-promise","Formulate a measurable promise",[11,63,64],{},"Your promise must announce a result, a deadline and conditions.",[39,66,67,70],{},[42,68,69],{},"Example: “-5 to -8 cm in waist circumference in 8 weeks, 3 sessions\u002Fweek + simple nutritional monitoring”",[42,71,72],{},"Avoid vague promises (“get back in shape”)",[31,74,76],{"id":75},"build-your-minimum-social-proof","Build your minimum social proof",[39,78,79,82,85],{},[42,80,81],{},"3 to 5 testimonials with photos\u002Fmeasurements (responsible and ethical before\u002Fafter)",[42,83,84],{},"1 detailed case study (starting point, plan, result)",[42,86,87],{},"1 live or free workshop where you coach live",[11,89,90,91,93],{},"Tip: regularly publish this evidence on your networks and your page sale. Remind in your bio where to buy and how to contact you on ",[21,92,24],{"href":23}," if you use EKKLO to centralize your offers.",[26,95,97],{"id":96},"_2-design-an-offer-that-sells-and-delivers-well","2) Design an offer that sells (and delivers well)",[31,99,101],{"id":100},"choose-the-right-format","Choose the right format",[39,103,104,107,110],{},[42,105,106],{},"Autonomous program (videos + plan + light monthly follow-up): ideal to scale",[42,108,109],{},"Cohort group (same dates, challenge, weekly live): high commitment",[42,111,112],{},"Hybrid (program + 1 individual session\u002Fmonth): high perceived value",[11,114,115],{},"Objective: sell sports programs online while controlling your workload.",[31,117,119],{"id":118},"duration-levels-deliverables","Duration, levels, deliverables",[39,121,122,125,128],{},[42,123,124],{},"Recommended duration: 6-12 weeks (tangible promise, clear marketing cycle)",[42,126,127],{},"Levels: beginner \u002F intermediate \u002F advanced or entry tests",[42,129,130],{},"Deliverables: access application, videos, PDF plans, exercise sheets, calendar",[11,132,133,134],{},"Need inspiration to package your offer? Read this guide to building attractive packages: ",[21,135,137],{"href":136},"\u002Fblog\u002Fcreate-attractive-package-offers-for-your-clients-when-you-are-a-sports-coach","Create Attractive Package Offers for Your Clients When You Are a Sports Coach",[31,139,141],{"id":140},"pricing-anchored-on-value","Pricing anchored on value",[39,143,144,147,150],{},[42,145,146],{},"Anchor on the result (e.g.: €249-399 for an 8-12 week program with tracking)",[42,148,149],{},"Moving upmarket: €59-99 (standalone), €149-249 (group), €249-499 (hybrid)",[42,151,152],{},"Payment option in 2-3 installments to reduce friction",[31,154,156],{"id":155},"guarantees-and-bonuses","Guarantees and bonuses",[39,158,159,162,165],{},[42,160,161],{},"Satisfaction or money back guarantee 14 days” (if proven real commitment)",[42,163,164],{},"Quick action bonus (e.g.: 2 additional live sessions for the first 20)",[42,166,167],{},"Resources: simple recipes, mobility routine, checklists",[11,169,170,171],{},"With EKKLO, you create the offer, plan the sessions, collect and track progress in one place: ",[21,172,24],{"href":23},[26,174,176],{"id":175},"_3-produce-quality-content-at-low-cost-friction","3) Produce quality content at low cost friction",[31,178,180],{"id":179},"minimal-equipment-professional-rendering","Minimal equipment, professional rendering",[39,182,183,186,189],{},[42,184,185],{},"Recent smartphone + lapel microphone + softbox lighting",[42,187,188],{},"Stable tripod, full-size framing",[42,190,191],{},"Simple background, light facing you, silence",[31,193,195],{"id":194},"educational-standards","Educational standards",[39,197,198,201,209],{},[42,199,200],{},"Each session: warm-up (5-8 min), main block (20-30 min), cool down (5 min)",[42,202,203,204,208],{},"Clear instructions: breathing, tempo, ",[21,205,207],{"href":206},"\u002Fressources\u002Flexique-fitness\u002Frpe-rate-of-perceived-exertion","RPE",", regressions\u002Fprogressions",[42,210,211],{},"Safety: variants without impact, reminder of contraindications",[31,213,215],{"id":214},"structure-your-programs","Structure your programs",[39,217,218,221,224],{},[42,219,220],{},"Weekly progress (volume, load, complexity)",[42,222,223],{},"Time-saving session templates",[42,225,226],{},"Feedback system: integrated post-session questionnaire",[31,228,230],{"id":229},"accessibility-and-inclusion","Accessibility and inclusion",[39,232,233,236],{},[42,234,235],{},"Subtitles, hardware-free options, body weight alternatives",[42,237,238],{},"PDF summary to follow offline",[11,240,241],{},"Producing better does not mean producing more. The important thing for selling sports programs online: deliver a clear path and visible results.",[26,243,245],{"id":244},"_4-attract-capture-convert-your-sales-machine","4) Attract, capture, convert: your sales machine",[31,247,249],{"id":248},"prospect-magnet-and-sales-page","Prospect magnet and sales page",[39,251,252,255,258],{},[42,253,254],{},"Magnet: evaluation test, free session, 7-day nutrition checklist",[42,256,257],{},"Clear page: promise, evidence, plan, bonus, FAQ, guarantee, buy button",[42,259,260],{},"1 single call to action per section to guide the eye",[31,262,264],{"id":263},"social-content-calendar-9010","Social content calendar (90\u002F10)",[39,266,267,270,273],{},[42,268,269],{},"3-4 short formats\u002Fweek: demonstrations, myth-busting, testimonials",[42,271,272],{},"1 longer content\u002Fweek: live Q&A, case study, mini-workshop",[42,274,275],{},"90% value, 10% sale with reminder of your program at the end of the post",[31,277,279],{"id":278},"emails-and-private-messages-ethics","Emails and private messages (ethics)",[39,281,282,285],{},[42,283,284],{},"5-7 emails over 10 days: value, proof, objection, offer",[42,286,287],{},"DM: personalized response to stories, discovery call proposal",[31,289,291],{"id":290},"simple-tunnel-clear-kpis","Simple tunnel, clear KPIs",[39,293,294,297],{},[42,295,296],{},"Discovery -> Proof -> Offer -> Purchase -> Onboarding",[42,298,299],{},"KPI: opt-in rate (>3%), sales page conversion (2-5%), email opening rate (>35%)",[11,301,302,303],{},"If you centralize everything on EKKLO (capture, reservations, payments), you simplify the purchasing journey: ",[21,304,24],{"href":23},[26,306,308],{"id":307},"_5-launch-and-scale-without-burning-out","5) Launch and scale without burning out",[31,310,312],{"id":311},"_10-3-1-launch-method","10-3-1 launch method",[39,314,315,318,321,324],{},[42,316,317],{},"D-10: daily teasing (evidence, behind the scenes, benefits)",[42,319,320],{},"3 lives: “frequent errors”, “8-week plan”, “Q&A + offer”",[42,322,323],{},"1 limited offer: bonus\u002Fplaces, real deadline (midnight, group",[42,325,326],{},"Partnerships: physiotherapist, nutritionist, local club, company (well-being)",[31,328,330],{"id":329},"ads-tested-at-target-cpa","Ads tested at target CPA",[39,332,333,336,339],{},[42,334,335],{},"Start small (10-20 €\u002Fday), 3 audiences, 3 creatives",[42,337,338],{},"Aim for CPA ≤ 30% of the price medium",[42,340,341],{},"Stop what's not performing in 3-5 days, double the winners",[31,343,345],{"id":344},"essential-automations","Essential automations",[39,347,348,351,354],{},[42,349,350],{},"Abandoned cart follow-ups (1h, 24h)",[42,352,353],{},"Onboarding sequence D0-D7 (access, routine, first successes)",[42,355,356],{},"Relaunch upsell at Week 4 (next level)",[26,358,360],{"id":359},"_6-monitoring-results-and-retention","6) Monitoring, results and retention",[31,362,364],{"id":363},"onboarding-in-24-hours","Onboarding in 24 hours",[39,366,367,370],{},[42,368,369],{},"Immediate access, starting checklist, SMART goals",[42,371,372],{},"Personalized welcome message",[31,374,376],{"id":375},"measure-what-matters","Measure what matters",[39,378,379,382,385],{},[42,380,381],{},"Program completion rate (>60%)",[42,383,384],{},"NPS (>8\u002F10), video\u002Ftext testimonials",[42,386,387],{},"Track referred-client retention against your other acquisition channels using your own cohort data.",[31,389,391],{"id":390},"gamification-and-community","Gamification and community",[39,393,394,397],{},[42,395,396],{},"Weekly challenges, friendly ranking, badges",[42,398,399],{},"Private group, live coaching, office hours",[31,401,403],{"id":402},"upsell-cross-sell-continuity","Upsell, cross-sell, continuity",[39,405,406,409],{},[42,407,408],{},"1:1 maintenance, simplified nutrition plan, advanced program",[42,410,411],{},"Maintenance subscription (1 session\u002Fweek + monthly follow-up)",[11,413,414],{},"In the midst of your growth, stay the course: selling sports programs online is above all supporting people until the promised result.",[26,416,418],{"id":417},"_7-execution-plan-in-30-days","7) Execution plan in 30 days",[31,420,422],{"id":421},"week-1-positioning-and-proof","Week 1 - Positioning and proof",[39,424,425,428,431],{},[42,426,427],{},"Niche choice + measurable promise",[42,429,430],{},"3 testimonials, 1 case study",[42,432,433],{},"Sales page script (draft)",[31,435,437],{"id":436},"week-2-production-and-offer","Week 2 - Production and offer",[39,439,440,443,446],{},[42,441,442],{},"2 weeks of videos and ready templates",[42,444,445],{},"PDF sheets, calendar, FAQ",[42,447,448],{},"Price, options, guarantee",[31,450,452],{"id":451},"week-3-tunnel-and-content","Week 3 - Tunnel and content",[39,454,455,458,461],{},[42,456,457],{},"Finalized sales page + payment",[42,459,460],{},"Prospect magnet + email sequence",[42,462,463],{},"4-6 short contents scheduled",[31,465,467],{"id":466},"week-4-launch-10-3-1","Week 4 - Launch 10-3-1",[39,469,470,473,476],{},[42,471,472],{},"Teasing + 3 scheduled lives",[42,474,475],{},"Opening sales + quick action bonus",[42,477,478],{},"Fluid onboarding, responsive support",[11,480,481,482],{},"To deepen your first sales, also read this “first 3 customers” guide: ",[21,483,485],{"href":484},"\u002Fblog\u002Fhow-to-get-your-first-3-clients-when-you-start-as-a-sports-coach","How to Get Your First 3 Clients When You Start as a Sports Coach",[26,487,489],{"id":488},"to-remember","To remember",[39,491,492,495,498,501,504],{},[42,493,494],{},"Specialize yourself and announce a measurable result.",[42,496,497],{},"Design a clear offer, precise deliverables, reassuring guarantee.",[42,499,500],{},"A simple tunnel beats a gas factory: discovery → proof → offer.",[42,502,503],{},"Follow the KPIs, collect testimonials, improve each cycle.",[42,505,506],{},"Rely on a single tool to create, sell, track: EKKLO.",[11,508,509],{},"Conclusion - Take action today",[11,511,512,513],{},"You now have the method to sell sports programs online without wasting time: positioning, offer, content, marketing, launch and loyalty. Centralize your offers, payments, tracking and messages with EKKLO to gain clarity and results: ",[21,514,24],{"href":23},[11,516,517,518],{},"Next step: automate your activity to free up coaching time. Follow this practical guide: ",[21,519,521],{"href":520},"\u002Fblog\u002Fhow-to-automate-your-business-when-you-re-a-sports-coach","How to Automate Your Business When You're a Sports Coach",[11,523,524,525],{},"Ready to start and structure your sales this week? Join EKKLO: ",[21,526,24],{"href":23},{"title":528,"searchDepth":529,"depth":529,"links":530},"",2,[531,537,543,549,555,560,566,572],{"id":28,"depth":529,"text":29,"children":532},[533,535,536],{"id":33,"depth":534,"text":34},3,{"id":60,"depth":534,"text":61},{"id":75,"depth":534,"text":76},{"id":96,"depth":529,"text":97,"children":538},[539,540,541,542],{"id":100,"depth":534,"text":101},{"id":118,"depth":534,"text":119},{"id":140,"depth":534,"text":141},{"id":155,"depth":534,"text":156},{"id":175,"depth":529,"text":176,"children":544},[545,546,547,548],{"id":179,"depth":534,"text":180},{"id":194,"depth":534,"text":195},{"id":214,"depth":534,"text":215},{"id":229,"depth":534,"text":230},{"id":244,"depth":529,"text":245,"children":550},[551,552,553,554],{"id":248,"depth":534,"text":249},{"id":263,"depth":534,"text":264},{"id":278,"depth":534,"text":279},{"id":290,"depth":534,"text":291},{"id":307,"depth":529,"text":308,"children":556},[557,558,559],{"id":311,"depth":534,"text":312},{"id":329,"depth":534,"text":330},{"id":344,"depth":534,"text":345},{"id":359,"depth":529,"text":360,"children":561},[562,563,564,565],{"id":363,"depth":534,"text":364},{"id":375,"depth":534,"text":376},{"id":390,"depth":534,"text":391},{"id":402,"depth":534,"text":403},{"id":417,"depth":529,"text":418,"children":567},[568,569,570,571],{"id":421,"depth":534,"text":422},{"id":436,"depth":534,"text":437},{"id":451,"depth":534,"text":452},{"id":466,"depth":534,"text":467},{"id":488,"depth":529,"text":489},"tools","2026-01-09","The action plan for selling sports programs online without dispersing yourself: offer, content, marketing, prices and concrete automations with EKKLO.","md",false,"https:\u002F\u002Fassets.ekklo.com\u002Fblog\u002Fthumbnails\u002Fvendre-des-programmes-sportifs-en-ligne-la-methode-complete.png","en",{},true,"\u002Fblog\u002Fen\u002Fselling-sports-programs-online-the-complete-method","vendre-des-programmes-sportifs-en-ligne-la-methode-complete",{"title":5,"description":575},"blog\u002Fen\u002Fselling-sports-programs-online-the-complete-method","Fc22EAJ_InxC3TUT94jnxlN_brQFeQyevDg0as72GbA",{"de":588,"en":589,"es":590,"fr":583,"it":591,"pt":592},"sportprogramme-online-verkaufen-die-komplette-methode","selling-sports-programs-online-the-complete-method","vender-programas-deportivos-online-el-metodo-completo","vendere-programmi-sportivi-online-il-metodo-completo","vender-programas-desportivos-online-o-metodo-completo",1787864065085]