[{"data":1,"prerenderedAt":497},["ShallowReactive",2],{"blog-en-sell-more-with-sms-marketing-the-sports-coach-guide":3,"blog-trans-en-sell-more-with-sms-marketing-the-sports-coach-guide":491},{"id":4,"title":5,"author":6,"body":7,"category":477,"date":478,"description":479,"extension":480,"featured":481,"image":482,"lang":483,"meta":484,"navigation":485,"path":486,"ref":487,"seo":488,"stem":489,"__hash__":490},"blog\u002Fblog\u002Fen\u002Fsell-more-with-sms-marketing-the-sports-coach-guide.md","Sell ​​more with SMS marketing: the sports coach guide","Clément Verhille",{"type":8,"value":9,"toc":429},"minimark",[10,14,23,28,33,46,50,64,68,79,86,90,94,105,109,120,124,135,139,143,151,155,163,167,170,174,177,181,185,188,192,195,199,202,206,209,213,217,220,234,238,249,253,264,271,275,279,293,297,300,304,307,311,316,320,324,332,336,344,348,356,360,371,374,391,395,399,413,417,422],[11,12,13],"p",{},"You have little time, and so do your customers. The SMS arrives in your pocket, can be read in a few minutes and triggers immediate actions. Used well, SMS marketing becomes your most profitable channel to fill your sessions, reduce no-shows and sell your offers, without spending your evenings.",[11,15,16,17,22],{},"Tip: centralize messages, planning, payments and monitoring on the same platform to save hours every week. The EKKLO resource center guides you step by step: ",[18,19,21],"a",{"href":20},"\u002F","EKKLO",".",[24,25,27],"h2",{"id":26},"why-sms-is-the-weapon-of-profitable-coaches","Why SMS is the weapon of profitable coaches",[29,30,32],"h3",{"id":31},"numbers-that-count","Numbers that count",[34,35,36,40,43],"ul",{},[37,38,39],"li",{},"Read rate often above 90% in just a few minutes.",[37,41,42],{},"CTR 10-30% depending on the offer and the list.",[37,44,45],{},"Setup time: a few hours for measurable results within 7 days.",[29,47,49],{"id":48},"concrete-use-cases-for-coaches-studios-and-boxes","Concrete use cases for coaches, studios and boxes",[34,51,52,55,58,61],{},[37,53,54],{},"Fill a slot that becomes empty at the last minute.",[37,56,57],{},"Recall a session tomorrow + offer a duo upgrade.",[37,59,60],{},"Launch a flash sale on a pack of 10 sessions.",[37,62,63],{},"Reactivate clients who have been inactive for 30 days.",[29,65,67],{"id":66},"legal-framework-and-trust","Legal framework and trust",[34,69,70,73,76],{},[37,71,72],{},"Obtain clear consent (opt-in) above all sending.",[37,74,75],{},"Identify the sender and offer an easy way to unsubscribe (e.g. “STOP”).",[37,77,78],{},"Respect reasonable times; no sending early in the morning or late in the evening.",[11,80,81,82,22],{},"To get started quickly on the acquisition side, get some ideas here: ",[18,83,85],{"href":84},"\u002Fblog\u002Fhow-to-get-your-first-3-clients-when-you-start-as-a-sports-coach","obtain your first 3 clients",[24,87,89],{"id":88},"lay-the-foundations-consent-and-own-basis","Lay the foundations: consent and own basis",[29,91,93],{"id":92},"where-and-how-to-collect-opt-ins","Where and how to collect opt-ins",[34,95,96,99,102],{},[37,97,98],{},"Online and in-room registration (check box, clear clause).",[37,100,101],{},"On a dedicated page with a useful counterpart: nutrition checklist, trial session, training calendar.",[37,103,104],{},"QR code at reception: “Receive free slots and private discounts”.",[29,106,108],{"id":107},"segment-to-stay-relevant","Segment to stay relevant",[34,110,111,114,117],{},[37,112,113],{},"Goal: weight loss, performance, fitness.",[37,115,116],{},"Level: beginner, intermediate, advanced.",[37,118,119],{},"Source: local salon, Instagram, sponsorship. A targeted message converts 2 3 times better than a mass mailing.",[29,121,123],{"id":122},"frequency-and-list-hygiene","Frequency and list hygiene",[34,125,126,129,132],{},[37,127,128],{},"Recommended pace: 2 to 4 SMS\u002Fmonth per segment.",[37,130,131],{},"Purge invalid numbers; update preferences.",[37,133,134],{},"Test on 10-20% of your base before expanding.",[24,136,138],{"id":137},"_4-scenarios-to-convert-quickly","4 scenarios to convert quickly",[29,140,142],{"id":141},"_1-welcome-offer-with-deadline","1) Welcome offer with deadline",[11,144,145,146,150],{},"Objective: transform a contact into a paying customer within 72 hours. Example: “",[147,148,149],"span",{},"First name",", -20% on your 1st pack until Sunday. 3 places remaining. Book here: link.\"",[29,152,154],{"id":153},"_2-fill-a-canceled-slot","2) Fill a canceled slot",[11,156,157,158,162],{},"Objective: avoid shortfalls. Example: “A place has become available tomorrow at 6 p.m. for ",[18,159,161],{"href":160},"\u002Fressources\u002Flexique-fitness\u002Fhiit","HIIT",". Answer ‘YES’ to take it. Online payment: link.\"",[29,164,166],{"id":165},"_3-trial-frictionless-pack","3) Trial → frictionless pack",[11,168,169],{},"Objective: convert the trial into a pack within 24 hours. Example: “Congratulations for today's session! -15% on pack 10 if you book before tomorrow 8 p.m.: link.\"",[29,171,173],{"id":172},"_4-seasonal-flash-sale-48-hours","4) Seasonal flash sale (48 hours)",[11,175,176],{},"Objective: trigger impulsive purchases with real scarcity. Example: \"Back to school special: 2 private coaching sessions offered for any 20 pack (48 hours). Details: link.\"",[24,178,180],{"id":179},"_4-scenarios-to-build-loyalty-and-increase-the-basket","4 scenarios to build loyalty and increase the basket",[29,182,184],{"id":183},"_1-reminders-smart-upgrade","1) Reminders + smart upgrade",[11,186,187],{},"D‑1\u002FD‑2 reminder with duo option: “Bring a friend tomorrow, -50% for them. Answer ‘DUO’.”",[29,189,191],{"id":190},"_2-reactivation-of-silent-customers","2) Reactivation of silent customers",[11,193,194],{},"After 30 days without a visit: “Are we getting back on the road? Booster session offered this week. Answer ‘GO’.”",[29,196,198],{"id":197},"_3-upsell-nutritionprogramming","3) Upsell nutrition\u002Fprogramming",[11,200,201],{},"After 2 weeks of attendance: “Ready for the next level? Nutrition plan + monthly monitoring. 5 places this month: link.\"",[29,203,205],{"id":204},"_4-community-and-social-proof","4) Community and social proof",[11,207,208],{},"Announce a 21-day challenge, highlight a testimonial, offer a sponsorship reward.",[24,210,212],{"id":211},"copywriting-timing-and-measurement-the-3-step-method","Copywriting, timing and measurement: the 3-step method",[29,214,216],{"id":215},"_1-a-message-an-objective","1) A message = an objective",[11,218,219],{},"Structure type (≤160 characters):",[34,221,222,225,228,231],{},[37,223,224],{},"Short context",[37,226,227],{},"Clear benefit",[37,229,230],{},"Credible urgency",[37,232,233],{},"Single CTA + short linkEx: “Last place Cross Training 7 p.m. -10% if booking \u003C 3 p.m. Answer YES or book: link”.",[29,235,237],{"id":236},"_2-timing-that-respects-and-performs","2) Timing that respects and performs",[34,239,240,243,246],{},[37,241,242],{},"12 p.m.-2 p.m. or 5 p.m.-7 p.m.: often winning times.",[37,244,245],{},"Key days: Monday for planning; Thursday to fill the weekend.",[37,247,248],{},"Avoid holidays and very late evenings.",[29,250,252],{"id":251},"_3-measure-and-optimize","3) Measure and optimize",[34,254,255,258,261],{},[37,256,257],{},"Track clicks, conversions, revenue\u002Fsms, unsubscribes.",[37,259,260],{},"UTM on your links to attribute sales and reservations.",[37,262,263],{},"A\u002FB test: subject (pre-header), angle, social proof, deadline.",[11,265,266,267,22],{},"Need a common thread to automate everything? Read: ",[18,268,270],{"href":269},"\u002Fblog\u002Fhow-to-automate-your-business-when-you-re-a-sports-coach","automate your coaching business",[24,272,274],{"id":273},"automate-without-losing-the-human-touch","Automate without losing the human touch",[29,276,278],{"id":277},"essential-workflows","Essential workflows",[34,280,281,284,287,290],{},[37,282,283],{},"Registration → Welcome SMS + 72-hour offer.",[37,285,286],{},"Cancellation → “free space” alert to the interested segment.",[37,288,289],{},"Late payment → reminder + payment link.",[37,291,292],{},"Birthday → personalized message + loyalty bonus.",[29,294,296],{"id":295},"simple-omni-channel","Simple omni-channel",[11,298,299],{},"Combine SMS, email and DM: SMS for immediate action, email for details, DM for the relationship. Everything consistent, same promise, same deadline.",[29,301,303],{"id":302},"quick-response-scripts","Quick response scripts",[11,305,306],{},"Prepare 5 standard responses: availability, prices, location, cancellation policy, payment methods. Copy and paste, personalize in 10 seconds.",[29,308,310],{"id":309},"single-tool-fewer-errors","Single tool = fewer errors",[11,312,313,314,22],{},"Centralize your campaigns, reservations and payments to trigger the right messages at the right time. Find out how the EKKLO ecosystem facilitates these automations: ",[18,315,21],{"href":20},[24,317,319],{"id":318},"action-plan-in-7-days","Action plan in 7 days",[29,321,323],{"id":322},"days-1-2-compliance-and-collection","Days 1-2: compliance and collection",[34,325,326,329],{},[37,327,328],{},"Update your forms with opt-in explicit.",[37,330,331],{},"Create a “private offers by SMS” page + QR code at reception.",[29,333,335],{"id":334},"days-3-4-your-6-basic-messages","Days 3-4: your 6 basic messages",[34,337,338,341],{},[37,339,340],{},"Welcome, free space, trial → pack, reactivation, reminder + duo, flash sale.",[37,342,343],{},"Write 2 variations of each for A\u002FB tests.",[29,345,347],{"id":346},"day-5-segmentation-and-tags","Day 5: segmentation and tags",[34,349,350,353],{},[37,351,352],{},"Segment by objective and level.",[37,354,355],{},"Tag the acquisition source to compare profitability.",[29,357,359],{"id":358},"days-6-7-tests-and-launch","Days 6-7: tests and launch",[34,361,362,365,368],{},[37,363,364],{},"Test on 15% of the basis.",[37,366,367],{},"Analyze revenue\u002FSMS and unsubscriptions.",[37,369,370],{},"Deploy to the rest and plan the next 4 weeks.",[11,372,373],{},"To remember",[34,375,376,379,382,385,388],{},[37,377,378],{},"SMS marketing acts quickly: target, simplify, a single CTA.",[37,380,381],{},"Segmentation and timing explain the essentials of results.",[37,383,384],{},"6 scenarios cover 80% of your needs (filling, conversion, loyalty).",[37,386,387],{},"Measure revenue\u002FSMS and unsubscriptions to manage.",[37,389,390],{},"Automate without dehumanizing: always personalize the first name and context.",[24,392,394],{"id":393},"conclusion-and-action-plan","Conclusion and action plan",[29,396,398],{"id":397},"express-checklist","Express checklist",[34,400,401,404,407,410],{},[37,402,403],{},"Opt-in in place + STOP mentions.",[37,405,406],{},"6 ready models + 2 variations each.",[37,408,409],{},"Segments created + tracked links.",[37,411,412],{},"Automated scenarios linked to your planning and payments.",[29,414,416],{"id":415},"skip-take-action-with-ekklo","Skip take action with EKKLO",[11,418,419,420,22],{},"Want to set up these campaigns in a few hours, without changing your habits? Centralize your reservations, payments and messages with EKKLO and track the impact on your revenue. Explore the resources and get started here: ",[18,421,21],{"href":20},[11,423,424,425,22],{},"To maximize the effect of your SMS promos, create clear and desirable offers: ",[18,426,428],{"href":427},"\u002Fblog\u002Fcreate-attractive-package-offers-for-your-clients-when-you-are-a-sports-coach","design attractive packages",{"title":430,"searchDepth":431,"depth":431,"links":432},"",2,[433,439,444,450,456,461,467,473],{"id":26,"depth":431,"text":27,"children":434},[435,437,438],{"id":31,"depth":436,"text":32},3,{"id":48,"depth":436,"text":49},{"id":66,"depth":436,"text":67},{"id":88,"depth":431,"text":89,"children":440},[441,442,443],{"id":92,"depth":436,"text":93},{"id":107,"depth":436,"text":108},{"id":122,"depth":436,"text":123},{"id":137,"depth":431,"text":138,"children":445},[446,447,448,449],{"id":141,"depth":436,"text":142},{"id":153,"depth":436,"text":154},{"id":165,"depth":436,"text":166},{"id":172,"depth":436,"text":173},{"id":179,"depth":431,"text":180,"children":451},[452,453,454,455],{"id":183,"depth":436,"text":184},{"id":190,"depth":436,"text":191},{"id":197,"depth":436,"text":198},{"id":204,"depth":436,"text":205},{"id":211,"depth":431,"text":212,"children":457},[458,459,460],{"id":215,"depth":436,"text":216},{"id":236,"depth":436,"text":237},{"id":251,"depth":436,"text":252},{"id":273,"depth":431,"text":274,"children":462},[463,464,465,466],{"id":277,"depth":436,"text":278},{"id":295,"depth":436,"text":296},{"id":302,"depth":436,"text":303},{"id":309,"depth":436,"text":310},{"id":318,"depth":431,"text":319,"children":468},[469,470,471,472],{"id":322,"depth":436,"text":323},{"id":334,"depth":436,"text":335},{"id":346,"depth":436,"text":347},{"id":358,"depth":436,"text":359},{"id":393,"depth":431,"text":394,"children":474},[475,476],{"id":397,"depth":436,"text":398},{"id":415,"depth":436,"text":416},"tools","2026-01-09","Boost bookings and revenue with SMS marketing: step-by-step method, ready-to-use templates and automations for coaches, studios and small venues.","md",false,"https:\u002F\u002Fassets.ekklo.com\u002Fblog\u002Fthumbnails\u002Fvendre-plus-avec-le-sms-marketing-le-guide-coach-sportif.png","en",{},true,"\u002Fblog\u002Fen\u002Fsell-more-with-sms-marketing-the-sports-coach-guide","vendre-plus-avec-le-sms-marketing-le-guide-coach-sportif",{"title":5,"description":479},"blog\u002Fen\u002Fsell-more-with-sms-marketing-the-sports-coach-guide","e1-Cb7UqPunfVaAj2Dnsg3uijNKt2wXmmaZJhsQZmxw",{"de":492,"en":493,"es":494,"fr":487,"it":495,"pt":496},"mehr-verkaufen-mit-sms-marketing-der-leitfaden-fuer-sportcoaches","sell-more-with-sms-marketing-the-sports-coach-guide","vende-mas-con-sms-marketing-la-guia-del-entrenador-deportivo","vendere-di-piu-con-lsms-marketing-la-guida-per-il-coach-sportivo","vender-mais-com-sms-marketing-o-guia-do-treinador-desportivo",1787864065063]