[{"data":1,"prerenderedAt":605},["ShallowReactive",2],{"blog-en-sales-objectives-3-levers-and-an-action-plan-for-coaches":3,"blog-trans-en-sales-objectives-3-levers-and-an-action-plan-for-coaches":599},{"id":4,"title":5,"author":6,"body":7,"category":585,"date":586,"description":587,"extension":588,"featured":589,"image":590,"lang":591,"meta":592,"navigation":593,"path":594,"ref":595,"seo":596,"stem":597,"__hash__":598},"blog\u002Fblog\u002Fen\u002Fsales-objectives-3-levers-and-an-action-plan-for-coaches.md","Sales objectives: 3 levers and an action plan for coaches","Clément Verhille",{"type":8,"value":9,"toc":536},"minimark",[10,14,23,28,33,46,49,53,70,73,77,88,96,100,108,111,115,119,122,125,129,140,143,147,155,158,162,179,183,187,195,198,202,213,217,228,232,240,247,251,255,266,269,273,284,288,299,303,311,314,318,322,330,334,345,349,357,361,369,375,379,383,386,390,393,397,400,404,407,411,414,418,421,424,428,432,443,446,450,461,464,468,479,482,486,497,500,503,520,523,528],[11,12,13],"p",{},"Coaches, studios and small venues succeed when their sales objectives are clear, monitored and achieved. This guide gives you 3 concrete levers and a 30-day action plan to transform your pipeline into recurring revenue, without jargon.",[11,15,16,17,22],{},"With EKKLO, you create your offers, plan sessions, collect, track progress and centralize messages in one place. Discover the platform and its resources at ",[18,19,21],"a",{"href":20},"\u002F","EKKLO",".",[24,25,27],"h2",{"id":26},"_1-set-the-right-course-useful-and-achievable-sales-objectives","1) Set the right course: useful (and achievable) sales objectives",[29,30,32],"h3",{"id":31},"clarify-your-revenue-model","Clarify your revenue model",[34,35,36,40,43],"ul",{},[37,38,39],"li",{},"Your sources: subscriptions, notebooks, 1:1 sessions, small groups, workshops, events.",[37,41,42],{},"Average target basket: how much per client per month?",[37,44,45],{},"Target mix: 60% recurring (subscriptions), 40% margin (upsells and workshops).",[11,47,48],{},"Example: monthly objective €6,000. 80 subscribers at €49 = €3,920. €2,080 is missing: aim for 26 premium sessions at €80 and 3 workshops at €120.",[29,50,52],{"id":51},"write-smart-objectives","Write SMART objectives",[34,54,55,58,61,64,67],{},[37,56,57],{},"Specific: “Sign 20 new subscribers 2x\u002Fweek”.",[37,59,60],{},"Measurable: conversion rate, average basket, recurring turnover.",[37,62,63],{},"Achievable: based on your traffic and your current closing rate.",[37,65,66],{},"Realistic: stage\u002Froom capacity, slots, equipment.",[37,68,69],{},"Temporal: 30\u002F90 day horizon.",[11,71,72],{},"Simple formula: Sales objectives = (leads x appointments%) x (closing%) x (average basket)",[29,74,76],{"id":75},"build-readable-offers","Build readable offers",[34,78,79,82,85],{},[37,80,81],{},"3 levels max: Essential, Plus, Pro.",[37,83,84],{},"Visible benefits, no hidden options.",[37,86,87],{},"A clear “best choice” to guide the decision.",[11,89,90,91,95],{},"Need pack ideas? Get inspired to ",[18,92,94],{"href":93},"\u002Fblog\u002Fcreate-attractive-package-offers-for-your-clients-when-you-are-a-sports-coach","create attractive offers and packages for your customers"," and adapt them to your audience.",[29,97,99],{"id":98},"anticipate-seasonality","Anticipate seasonality",[34,101,102,105],{},[37,103,104],{},"Pic: back to school, spring; low: summer, end of year.",[37,106,107],{},"Prepare your promotions and challenges 30 days in advance.",[11,109,110],{},"EKKLO tip: create your offers and promotional codes in the tool, plan the publication and link them to your schedule to limit exchanges.",[24,112,114],{"id":113},"_2-price-and-margin-earn-more-with-each-sale-without-selling-more-hours","2) Price and margin: earn more with each sale (without selling more hours)",[29,116,118],{"id":117},"calculate-your-cost-per-session","Calculate your cost per session",[11,120,121],{},"Total monthly cost (rent, utilities, hardware, software, transportation) \u002F billable hours = floor cost per hour.",[11,123,124],{},"Add your target margin (30-60%) to get a sustainable rate. Your sales objectives must be based on prices that protect your margin.",[29,126,128],{"id":127},"premium-and-upmarket-pack","Premium and upmarket pack",[34,130,131,134,137],{},[37,132,133],{},"Basic: 1 session\u002Fweek + minimal follow-up.",[37,135,136],{},"Plus: 2 sessions\u002Fweek + personal plan + unlimited messages.",[37,138,139],{},"Pro: 2 sessions\u002Fweek + personal plan + nutrition + assessments monthly.",[11,141,142],{},"Position your “Plus” as the best choice. Keep the “Pro” to boost the value anchor.",[29,144,146],{"id":145},"subscriptions-additional-services","Subscriptions + additional services",[34,148,149,152],{},[37,150,151],{},"Upsells: InBody assessments, nutrition, mobility workshops, duo sessions.",[37,153,154],{},"Cross-sell: 21-day challenges, masterclass, weekend courses.",[11,156,157],{},"Example: pass 20% of customers from the Basic plan to the Plus plan may be enough to achieve your sales objectives for the month.",[29,159,161],{"id":160},"quick-numerical-example","Quick numerical example",[34,163,164,167,170,173,176],{},[37,165,166],{},"60 subscribers at €59 = €3,540.",[37,168,169],{},"15 upgrades at €89 = +€450.",[37,171,172],{},"18 premium sessions at €80 = 1 440 €.",[37,174,175],{},"2 workshops x 12 participants x 25 € = 600 €.",[37,177,178],{},"Total: 6,030 € (sales target achieved).",[24,180,182],{"id":181},"_3-a-simple-pipeline-from-first-contact-to-sale","3) A simple pipeline: from first contact to sale",[29,184,186],{"id":185},"generate-qualified-leads","Generate qualified leads",[34,188,189,192],{},[37,190,191],{},"Lead magnets: discovery session, mobility check-up, PDF mini-guide.",[37,193,194],{},"Channels: Instagram\u002FTikTok, Google Business, local partnerships.",[11,196,197],{},"Place a direct booking link on each content. With EKKLO, your forms, payments and messages are connected.",[29,199,201],{"id":200},"qualify-in-3-questions","Qualify in 3 questions",[34,203,204,207,210],{},[37,205,206],{},"Main objective (weight loss, performance, health)?",[37,208,209],{},"Availability\u002Fweek and preferences (1:1, duo, small group)?",[37,211,212],{},"Injury\u002Fstoppage history?",[29,214,216],{"id":215},"propose-a-clear-offer-in-2-minutes","Propose a clear offer in 2 minutes",[34,218,219,222,225],{},[37,220,221],{},"Reframe the objective, reformulate the plan.",[37,223,224],{},"Offer 2 options max and a starting slot.",[37,226,227],{},"Cash the deposit immediately to secure the place.",[29,229,231],{"id":230},"onboarding-that-reassures","Onboarding that reassures",[34,233,234,237],{},[37,235,236],{},"Welcome message + checklist before session 1.",[37,238,239],{},"Auto SMS\u002Femail reminders + link to your schedule.",[11,241,242,243,22],{},"Middle of article: to save time and meet your sales objectives without multiplying tools, see how ",[18,244,246],{"href":245},"\u002Fblog\u002Fhow-to-automate-your-business-when-you-re-a-sports-coach","automate your coaching business",[24,248,250],{"id":249},"_4-a-schedule-that-sells-capacity-no-shows-fluidity","4) A schedule that sells: capacity, no-shows, fluidity",[29,252,254],{"id":253},"reservation-rules-that-protect-your-income","Reservation rules that protect your income",[34,256,257,260,263],{},[37,258,259],{},"Cancellation deadline: 12-24 hours.",[37,261,262],{},"Automatic waiting list.",[37,264,265],{},"Prepayment required for workshops.",[11,267,268],{},"In EKKLO, link your offers to your slots, activate reminders and the waiting list to maximize the occupancy rate.",[29,270,272],{"id":271},"reduce-no-shows-40-targeted","Reduce no-shows (-40% targeted)",[34,274,275,278,281],{},[37,276,277],{},"Reminder D-1 + D-0 (SMS\u002FWhatsApp).",[37,279,280],{},"Welcome message with access map and parking.",[37,282,283],{},"Clear cancellation policy, sent upon registration.",[29,285,287],{"id":286},"optimize-capacity","Optimize capacity",[34,289,290,293,296],{},[37,291,292],{},"Small group 3-6 people = high margin\u002Fhour.",[37,294,295],{},"Duplicate the most requested slot.",[37,297,298],{},"Close slots with low occupancy rate (\u003C40%).",[29,300,302],{"id":301},"make-the-purchase-obvious","Make the purchase obvious",[34,304,305,308],{},[37,306,307],{},"“Reserve” button everywhere: bio IG, Google Business, site.",[37,309,310],{},"One-click payment. Instant confirmation.",[11,312,313],{},"The simpler it is, the more achievable your sales objectives become.",[24,315,317],{"id":316},"_5-follow-up-and-follow-ups-transform-the-ill-get-back-to-you","5) Follow-up and follow-ups: transform the “I'll get back to you”",[29,319,321],{"id":320},"a-sufficient-mini-crm","A sufficient mini-CRM",[34,323,324,327],{},[37,325,326],{},"Contact sheet: objective, proposed offer, last action.",[37,328,329],{},"Tags: “Hot prospect”, “To be relaunched D+7”, “Upgrade possible”.",[29,331,333],{"id":332},"rate-of-follow-up-that-respects-and-converts","Rate of follow-up that respects and converts",[34,335,336,339,342],{},[37,337,338],{},"D+1: “Do you have any questions?” + proposed slot.",[37,340,341],{},"D+7: customer testimonial + new discovery session.",[37,343,344],{},"D+30: limited offer (upgrade -10% or free workshop).",[29,346,348],{"id":347},"messages-that-help-you-decide","Messages that help you decide",[34,350,351,354],{},[37,352,353],{},"Realistic “Before\u002FAfter”, 1 good nutrition practice, reminder of the plan.",[37,355,356],{},"Always propose the next concrete step (niche\u002Fworkshop).",[29,358,360],{"id":359},"automate-without-dehumanizing","Automate without dehumanizing",[34,362,363,366],{},[37,364,365],{},"Email + SMS sequences, then personalized voice message.",[37,367,368],{},"Quick answers to frequently asked questions.",[11,370,371,372,374],{},"Tip: centralize payments and messages on ",[18,373,21],{"href":20}," to track history and reduce omissions.",[24,376,378],{"id":377},"_6-drive-by-the-numbers-6-kpis-for-your-sales-objectives","6) Drive by the numbers: 6 KPIs for your sales objectives",[29,380,382],{"id":381},"_1-appointment-rate-sale","1. Appointment rate → sale",[11,384,385],{},"Objective: 40-60%. Action: simplify your offers, limit to 2 choices, add social proof.",[29,387,389],{"id":388},"_2-average-basket","2. Average basket",[11,391,392],{},"Objective: +15% in 90 days. Action: propose an upgrade for each assessment.",[29,394,396],{"id":395},"_3-slot-occupancy-rate","3. Slot occupancy rate",[11,398,399],{},"Objective: 70-85%. Action: duplicate the star slots, delete the “holes”.",[29,401,403],{"id":402},"_4-monthly-recurring-turnover-mrr","4. Monthly recurring turnover (MRR)",[11,405,406],{},"Objective: 60-70% of turnover. Action: strengthen subscriptions + engagement.",[29,408,410],{"id":409},"_5-customer-lifetime-ltv","5. Customer Lifetime (LTV)",[11,412,413],{},"Goal: 6-12 months. Action: monthly reviews + quarterly challenges.",[29,415,417],{"id":416},"_6-churn-terminations","6. Churn (terminations)",[11,419,420],{},"Objective: \u003C4%\u002Fmonth. Action: preventive reminder D-14 before end of subscription.",[11,422,423],{},"Follow these 6 digits every week. Your sales objectives will be visible and manageable.",[24,425,427],{"id":426},"_7-30-day-action-plan-to-move-from-intention-to-sales","7) 30-day action plan to move from intention to sales",[29,429,431],{"id":430},"week-1-offers-and-prices-in-place","Week 1 - Offers and prices in place",[34,433,434,437,440],{},[37,435,436],{},"3 clear offers (Essential\u002FPlus\u002FPro) and a signature workshop.",[37,438,439],{},"Aligned prices margin: recalculation cost\u002Fsession + +30-60%.",[37,441,442],{},"Sales pages ready with online payment.",[11,444,445],{},"Partial sales objective: sign 5 “Plus” subscriptions.",[29,447,449],{"id":448},"week-2-pipeline-attract-and-convert","Week 2 - Pipeline: attract and convert",[34,451,452,455,458],{},[37,453,454],{},"1 lead magnet (discovery session or mini-check-up).",[37,456,457],{},"Script qualification in 3 questions.",[37,459,460],{},"Configured reminders D+1\u002FD+7.",[11,462,463],{},"Objective: 20 appointments booked, 8 sales.",[29,465,467],{"id":466},"week-3-planning-that-sells","Week 3 - Planning that sells",[34,469,470,473,476],{},[37,471,472],{},"Automatic reminders activated, waiting list, cancellation policy.",[37,474,475],{},"Duplicate full slots, close weak slots.",[37,477,478],{},"Duo pack launched to boost the occupancy rate.",[11,480,481],{},"Objective: +15% occupancy, 6 additional sales.",[29,483,485],{"id":484},"week-4-build-loyalty-and-increase-the-basket","Week 4 - Build loyalty and increase the basket",[34,487,488,491,494],{},[37,489,490],{},"Monthly review offered to newbies subscribers.",[37,492,493],{},"Upgrade proposal to 100% of “Essential” customers.",[37,495,496],{},"Sale of a weekend workshop (limited to 12 places).",[11,498,499],{},"Final objective: sales objectives for the month achieved + MRR +10%.",[11,501,502],{},"“To remember” block",[34,504,505,508,511,514,517],{},[37,506,507],{},"Sell fewer hours, more value: structure Essential\u002FPlus\u002FPro.",[37,509,510],{},"Simplify: 2 choices, immediate payment, slot offered.",[37,512,513],{},"Anticipate: reminders, cancellation policy, waiting list.",[37,515,516],{},"Measure 6 KPIs every week and adjust.",[37,518,519],{},"Automate reminders to secure your sales objectives.",[11,521,522],{},"Conclusion",[11,524,525,526,22],{},"Achieving your sales objectives is not a question of luck, but of structure, clear messages and regular follow-up. EKKLO brings together your offers, your schedule, your payments and your messages so that each step is fluid. Explore the platform and its practical resources at ",[18,527,21],{"href":20},[11,529,530,531,535],{},"To accelerate your first results, also read how ",[18,532,534],{"href":533},"\u002Fblog\u002Fhow-to-get-your-first-3-clients-when-you-start-as-a-sports-coach","get your first 3 clients when you start as a coach"," and launch your 30-day plan today.",{"title":537,"searchDepth":538,"depth":538,"links":539},"",2,[540,547,553,559,565,571,579],{"id":26,"depth":538,"text":27,"children":541},[542,544,545,546],{"id":31,"depth":543,"text":32},3,{"id":51,"depth":543,"text":52},{"id":75,"depth":543,"text":76},{"id":98,"depth":543,"text":99},{"id":113,"depth":538,"text":114,"children":548},[549,550,551,552],{"id":117,"depth":543,"text":118},{"id":127,"depth":543,"text":128},{"id":145,"depth":543,"text":146},{"id":160,"depth":543,"text":161},{"id":181,"depth":538,"text":182,"children":554},[555,556,557,558],{"id":185,"depth":543,"text":186},{"id":200,"depth":543,"text":201},{"id":215,"depth":543,"text":216},{"id":230,"depth":543,"text":231},{"id":249,"depth":538,"text":250,"children":560},[561,562,563,564],{"id":253,"depth":543,"text":254},{"id":271,"depth":543,"text":272},{"id":286,"depth":543,"text":287},{"id":301,"depth":543,"text":302},{"id":316,"depth":538,"text":317,"children":566},[567,568,569,570],{"id":320,"depth":543,"text":321},{"id":332,"depth":543,"text":333},{"id":347,"depth":543,"text":348},{"id":359,"depth":543,"text":360},{"id":377,"depth":538,"text":378,"children":572},[573,574,575,576,577,578],{"id":381,"depth":543,"text":382},{"id":388,"depth":543,"text":389},{"id":395,"depth":543,"text":396},{"id":402,"depth":543,"text":403},{"id":409,"depth":543,"text":410},{"id":416,"depth":543,"text":417},{"id":426,"depth":538,"text":427,"children":580},[581,582,583,584],{"id":430,"depth":543,"text":431},{"id":448,"depth":543,"text":449},{"id":466,"depth":543,"text":467},{"id":484,"depth":543,"text":485},"tools","2026-01-09","A concrete guide for setting, managing and achieving your sales objectives: pricing, offers, monitoring and follow-ups. Ready-to-use templates and simple KPIs.","md",false,"https:\u002F\u002Fassets.ekklo.com\u002Fblog\u002Fthumbnails\u002Fobjectifs-de-vente-3-leviers-et-un-plan-daction-pour-coachs.png","en",{},true,"\u002Fblog\u002Fen\u002Fsales-objectives-3-levers-and-an-action-plan-for-coaches","objectifs-de-vente-3-leviers-et-un-plan-daction-pour-coachs",{"title":5,"description":587},"blog\u002Fen\u002Fsales-objectives-3-levers-and-an-action-plan-for-coaches","uOawvD5rM8SAfJf-N9fI-iKKQt3KSkM3FCHZWSFr_Tw",{"de":600,"en":601,"es":602,"fr":595,"it":603,"pt":604},"verkaufsziele-3-hebel-und-ein-aktionsplan-fuer-coaches","sales-objectives-3-levers-and-an-action-plan-for-coaches","objetivos-de-venta-3-palancas-y-un-plan-de-accion-para-coaches","obiettivi-di-vendita-3-leve-e-un-piano-dazione-per-coach","objetivos-de-vendas-3-alavancas-e-um-plano-de-acao-para-coaches",1787141762498]