[{"data":1,"prerenderedAt":714},["ShallowReactive",2],{"blog-en-opening-a-gym-the-90-day-plan-for-success":3,"blog-trans-en-opening-a-gym-the-90-day-plan-for-success":708},{"id":4,"title":5,"author":6,"body":7,"category":694,"date":695,"description":696,"extension":697,"featured":698,"image":699,"lang":700,"meta":701,"navigation":702,"path":703,"ref":704,"seo":705,"stem":706,"__hash__":707},"blog\u002Fblog\u002Fen\u002Fopening-a-gym-the-90-day-plan-for-success.md","Opening a gym: the 90-day plan for success","Clément Verhille",{"type":8,"value":9,"toc":646},"minimark",[10,15,19,24,37,40,44,47,58,67,71,85,88,92,103,110,114,117,121,132,135,139,150,154,165,169,180,184,187,191,205,208,212,223,226,230,241,244,248,259,265,269,272,276,287,291,315,318,322,336,340,351,358,362,365,369,386,389,393,404,408,419,423,434,439,443,446,450,464,467,471,482,486,497,504,508,519,523,527,541,545,577,581,601,605,622,626,629,634,641],[11,12,14],"h2",{"id":13},"clear-your-positioning-and-your-business-model","Clear your positioning and your business model",[16,17,18],"p",{},"Before opening a gym, set a clear course. Good positioning saves months and thousands of euros.",[20,21,23],"h3",{"id":22},"choose-a-profitable-niche","Choose a profitable niche",[25,26,27,31,34],"ul",{},[28,29,30],"li",{},"Priority audience: beginners, cross-training, active seniors, health sports, local athletes.",[28,32,33],{},"Differentiators: extended hours, individualized follow-up, small groups, nutrition course.",[28,35,36],{},"Quick indicators: 30 interviews with local prospects, 10 signed pre-sales, 1 waiting list.",[16,38,39],{},"Tip: test your promise with a 2-week “pop-up” pre-opening in a partner location.",[20,41,43],{"id":42},"define-your-offers-and-prices","Define your offers and prices",[16,45,46],{},"Structure a simple range: 3 offers maximum.",[25,48,49,52,55],{},[28,50,51],{},"Unlimited subscription with supervised access.",[28,53,54],{},"Book of small group sessions (8-12 people).",[28,56,57],{},"Premium coaching 1:1 or 2:1.",[16,59,60,61,66],{},"Calibrate the price to the value, not to the neighbor. To go further on pricing, see this practical guide: ",[62,63,65],"a",{"href":64},"\u002Fblog\u002Fhow-to-set-your-prices-when-you-start-as-a-sports-coach","set your sports coach rates correctly",".",[20,68,70],{"id":69},"build-a-simple-and-useful-forecast","Build a simple and useful forecast",[25,72,73,76,79,82],{},[28,74,75],{},"Member objective to 12 months: 180-350 depending on surface area and offer.",[28,77,78],{},"Average monthly ticket (ARPU): €55-120.",[28,80,81],{},"Target churn rate: \u003C 4%\u002Fmonth.",[28,83,84],{},"Break-even point: when margin on variable costs covers rent + salaries + fixed charges.",[16,86,87],{},"An effective forecast fits on one page. Adjust it each month with your actual figures.",[20,89,91],{"id":90},"status-insurance-and-compliance","Status, insurance and compliance",[25,93,94,97,100],{},[28,95,96],{},"Status: SAS\u002FSARL for a room, micro less suitable.",[28,98,99],{},"Insurance: pro liability, multi-risk, operating losses.",[28,101,102],{},"Key compliance: fire safety, PMR accessibility, displays mandatory.",[16,104,105,106],{},"To structure your tools and your back office without complexity, explore the EKKLO platform: ",[62,107,109],{"href":108},"\u002F","EKKLO",[11,111,113],{"id":112},"find-the-right-location-and-master-the-lease","Find the right location and master the lease",[16,115,116],{},"Location is the #1 lever for your memberships the 18 first months.",[20,118,120],{"id":119},"location-criteria-that-convert","Location criteria that convert",[25,122,123,126,129],{},[28,124,125],{},"Pedestrian\u002Fcar flow, visibility, ease of parking.",[28,127,128],{},"Proximity to offices\u002Fschools\u002Fretails for regular peaks.",[28,130,131],{},"Density of competitors and clear differentiation.",[16,133,134],{},"Aim for a door-to-door journey \u003C 12 minutes for 70% of your targets.",[20,136,138],{"id":137},"surface-flow-and-interior-zoning","Surface, flow and interior zoning",[25,140,141,144,147],{},[28,142,143],{},"200-500 m² for a studio or box; 600-1,200 m² for a club.",[28,145,146],{},"Areas: reception (10%), changing rooms (15%), stage\u002Fcourses (65%), storage\u002Foffices (10%).",[28,148,149],{},"Fluid circulation and “photo-friendly” spaces for social content.",[20,151,153],{"id":152},"negotiate-the-commercial-lease","Negotiate the commercial lease",[25,155,156,159,162],{},[28,157,158],{},"Duration: 3-6-9 classic; look for 1-2 months of rent exemption for work.",[28,160,161],{},"Cap indexation and clarify recoverable charges.",[28,163,164],{},"Works clause: specify responsibilities, deadlines, standards.",[20,166,168],{"id":167},"standards-security-neighborhood","Standards, security, neighborhood",[25,170,171,174,177],{},[28,172,173],{},"Acoustic study if sensitive neighborhood.",[28,175,176],{},"Evacuation plan, security lighting, fire extinguishers.",[28,178,179],{},"Maintenance contract for machines and ventilation.",[11,181,183],{"id":182},"finance-and-equip-intelligently","Finance and equip intelligently",[16,185,186],{},"The financial package must support profitability from 6-9 months.",[20,188,190],{"id":189},"typical-budget-capex-and-opex","Typical budget: CAPEX and OPEX",[25,192,193,196,199,202],{},[28,194,195],{},"Works and development: 40-120 k€.",[28,197,198],{},"Equipment (cardio, free charge, small equipment): 60-180 k€.",[28,200,201],{},"Opening (communication, security deposit, software): 15-40 k€.",[28,203,204],{},"Starting cash flow: 3-6 months of fixed charges.",[16,206,207],{},"Monthly OPEX: rents, salaries, insurance, energy, marketing. Keep 8-12% of turnover in marketing for the first 6 months.",[20,209,211],{"id":210},"new-reconditioned-or-leasing","New, reconditioned or leasing?",[25,213,214,217,220],{},[28,215,216],{},"New: premium image, extended warranty.",[28,218,219],{},"Reconditioned: -25 to -40% on the entry ticket.",[28,221,222],{},"Leasing: smooths cash flow, protects cash for acquisition customers.",[16,224,225],{},"Combine: leasing cardio equipment + reconditioned free weights + new accessories.",[20,227,229],{"id":228},"minimum-viable-equipment-equipment","Minimum viable equipment equipment",[25,231,232,235,238],{},[28,233,234],{},"6-8 cardio stations, 1-40 kg dumbbell area, modular racks.",[28,236,237],{},"15-20 kettlebells, slam balls, TRX, box jump.",[28,239,240],{},"200-300 functional m² for small group classes.",[16,242,243],{},"Start lean. Reinvest after 100-150 members.",[20,245,247],{"id":246},"essential-digital-tools","Essential digital tools",[25,249,250,253,256],{},[28,251,252],{},"Management of reservations, payments, CRM, messaging.",[28,254,255],{},"Onboarding process and progress monitoring.",[28,257,258],{},"Simple automations: reminders, reminders, reports.",[16,260,261,262,264],{},"Centralize everything with EKKLO: ",[62,263,109],{"href":108}," for offers, schedules, payments and customer follow-up.",[11,266,268],{"id":267},"process-team-and-member-experience","Process, team and member experience",[16,270,271],{},"A room is not distinguished by its machines, but by its service standards.",[20,273,275],{"id":274},"recruitment-and-service-grid","Recruitment and service grid",[25,277,278,281,284],{},[28,279,280],{},"1 manager-trainer, 2-4 multi-purpose coaches, 1 part-time reception.",[28,282,283],{},"Skills: teaching, security, animation, sales advice.",[28,285,286],{},"Internal training: 2 weeks SOP + shadowing + monthly evaluations.",[20,288,290],{"id":289},"the-course-client-in-7-steps","The course client in 7 steps",[292,293,294,297,300,303,306,309,312],"ol",{},[28,295,296],{},"Online discovery and appointment making.",[28,298,299],{},"Initial assessment 20 minutes and simple test.",[28,301,302],{},"Paid trial offer (7-14 days) with guided plan.",[28,304,305],{},"Signing a suitable subscription.",[28,307,308],{},"Onboarding: 2 supervised sessions, SMART objectives.",[28,310,311],{},"Monthly monitoring: measurement, feedback, adjustments.",[28,313,314],{},"Referencing: sponsorship request on day 30.",[16,316,317],{},"Each step must be scripted and measured.",[20,319,321],{"id":320},"operational-standards-sop","Operational standards (SOP)",[25,323,324,327,330,333],{},[28,325,326],{},"Opening\u002Fclosing, checklist security.",[28,328,329],{},"Cleanliness: 3 visits\u002Fday key areas.",[28,331,332],{},"Quality of coaching: ratio 1 coach\u002F10 students in class.",[28,334,335],{},"Message response time: \u003C 2 working hours.",[20,337,339],{"id":338},"satisfaction-and-retention","Satisfaction and retention",[25,341,342,345,348],{},[28,343,344],{},"Monthly NPS: target 60+.",[28,346,347],{},"Attendance rate: 6 sessions\u002Fmonth min. for 70% of members.",[28,349,350],{},"Quarterly progress plans and success ceremonies.",[16,352,353,354,66],{},"Need a boost for your first 3 clients before opening? Read this actionable guide: ",[62,355,357],{"href":356},"\u002Fblog\u002Fhow-to-get-your-first-3-clients-when-you-start-as-a-sports-coach","get your first 3 clients",[11,359,361],{"id":360},"pre-opening-marketing-and-launch","Pre-opening marketing and launch",[16,363,364],{},"Your marketing calendar must create demand before the finished work.",[20,366,368],{"id":367},"campaign-d-60-to-d30","Campaign D-60 to D+30",[25,370,371,374,377,380,383],{},[28,372,373],{},"D-60: waiting page + founder offer (-20% for life for first 50).",[28,375,376],{},"D-45: local partnerships (healthy restaurants, physiotherapists, clubs).",[28,378,379],{},"D-30: staggered open days (3 dates, 30 places\u002Fdate).",[28,381,382],{},"D-7: local influence plan, “bring a friend” offers.",[28,384,385],{},"D+7 to D+30: personalized reminders + testimonials.",[16,387,388],{},"Objective: 80-120 pre-sales before the big day.",[20,390,392],{"id":391},"founding-offers-without-selling-out","Founding offers without selling out",[25,394,395,398,401],{},[28,396,397],{},"Value bonus (diagnosis, 1:1 session) rather than deep discounts.",[28,399,400],{},"Duo\u002Ffamily packs to increase the average basket.",[28,402,403],{},"12 month contract with 1 month\u002Fyear “freeze” for perceived flexibility.",[20,405,407],{"id":406},"local-content-and-partnerships","Local content and partnerships",[25,409,410,413,416],{},[28,411,412],{},"3 recurring video formats: behind the scenes work, transformations, short advice.",[28,414,415],{},"Partners: nearby companies (sports breaks), schools (student rates), events.",[28,417,418],{},"Monthly stand at the local market with mini tests.",[20,420,422],{"id":421},"lead-tracking-and-conversions","Lead tracking and conversions",[25,424,425,428,431],{},[28,426,427],{},"SLA: call within 15 minutes after form.",[28,429,430],{},"Call scripts: problem-objective-plan.",[28,432,433],{},"Lead score and nurture by email\u002FSMS.",[16,435,436,437],{},"Manage everything in EKKLO (reservations, payments, messages): ",[62,438,109],{"href":108},[11,440,442],{"id":441},"manage-profitability-and-grow","Manage profitability and grow",[16,444,445],{},"Management discipline transforms a gym into a sustainable business.",[20,447,449],{"id":448},"kpis-to-follow-each-week","KPIs to follow each week",[25,451,452,455,458,461],{},[28,453,454],{},"Leads created \u002F Appointments made \u002F Sales signed.",[28,456,457],{},"Sales rate no-show trial: target \u003C 20%.",[28,459,460],{},"Monthly churn and main reason.",[28,462,463],{},"Occupancy by slot, ARPU, acquisition cost (CAC).",[16,465,466],{},"30-minute meeting every Monday, decisions noted, weekly A\u002FB tests.",[20,468,470],{"id":469},"optimize-occupancy-and-arpu","Optimize occupancy and ARPU",[25,472,473,476,479],{},[28,474,475],{},"Move 20% of courses to underused slots.",[28,477,478],{},"Upsell: move from notebook to guided subscription (+15-30 €\u002Fmonth).",[28,480,481],{},"Cross-sell: nutrition, mobility workshops, testing.",[20,483,485],{"id":484},"automate-to-save-time","Automate to save time",[25,487,488,491,494],{},[28,489,490],{},"Reservation reminders, trial reminders, subscription anniversaries.",[28,492,493],{},"Autonomous check-in and intelligent waiting list.",[28,495,496],{},"Automatic reports by email on Monday morning.",[16,498,499,500,66],{},"Get everything in place with this guide: ",[62,501,503],{"href":502},"\u002Fblog\u002Fhow-to-automate-your-business-when-you-re-a-sports-coach","automate your sports coach business",[20,505,507],{"id":506},"growth-scenarios","Growth scenarios",[25,509,510,513,516],{},[28,511,512],{},"Expand the surface area or double the high-performance niches.",[28,514,515],{},"Launch specialized programs (pre\u002Fpostnatal, sport-health).",[28,517,518],{},"Develop a complementary online offer (live\u002Freplay course).",[11,520,522],{"id":521},"checklists-and-errors-to-avoid","Checklists and errors to avoid",[20,524,526],{"id":525},"express-regulatory-checklist","Express regulatory checklist",[25,528,529,532,535,538],{},[28,530,531],{},"Fire safety file validated and equipment checked.",[28,533,534],{},"Accessibility: ramps, toilets, signage.",[28,536,537],{},"Registers: maintenance, hygiene, mandatory displays.",[28,539,540],{},"Contracts: lease, insurance, GDPR for customer data.",[20,542,544],{"id":543},"_10-common-mistakes-and-how-to-avoid-them","10 common mistakes (and how to avoid them)",[292,546,547,550,553,556,559,562,565,568,571,574],{},[28,548,549],{},"Rent too big too soon → progressive surface.",[28,551,552],{},"Prices copied from a competitor → calculate your break-even point.",[28,554,555],{},"Bet everything on the hardware → invest first in the experience.",[28,557,558],{},"Launch without pre-sales → 80+ before opening.",[28,560,561],{},"No sales scripts → weekly team training.",[28,563,564],{},"Too many offers → 3 clear offers.",[28,566,567],{},"Ignoring data → weekly KPI review.",[28,569,570],{},"Underestimating acoustics → processing as soon as the works are completed.",[28,572,573],{},"Irregular communication → 90-day editorial calendar.",[28,575,576],{},"No centralized tools → adopt a single platform.",[20,578,580],{"id":579},"_90-day-calendar-model","90-day calendar (model)",[25,582,583,586,589,592,595,598],{},[28,584,585],{},"D-90 to D-60: area study, lease LOI, pre-budget, capture page.",[28,587,588],{},"D-60 to D-30: works, orders, partnerships, pre-sales.",[28,590,591],{},"D-30 to D-7: beta test, recruitment, SOP training, doors open.",[28,593,594],{},"Week 0: launch, 3 events, limited founder offer.",[28,596,597],{},"Week 1-4: intensive monitoring, testimonials, planning optimization.",[28,599,600],{},"Week 5-12: local campaigns, upsell, referral loops.",[11,602,604],{"id":603},"to-remember","To remember",[25,606,607,610,613,616,619],{},[28,608,609],{},"Clear + positioning 3 simple offers = faster conversions.",[28,611,612],{},"Pre-sales (80-120) before the big day secure the break-even point.",[28,614,615],{},"SOP + quality coaching beats any machine park.",[28,617,618],{},"Manage every week: leads, no-show, occupancy, churn.",[28,620,621],{},"Centralize reservations, payments and follow-up with EKKLO to save time.",[11,623,625],{"id":624},"conclusion-go-from-idea-to-opening-in-90-days","Conclusion: Go from idea to opening in 90 days",[16,627,628],{},"Opening a profitable gym comes down to three pillars: clear positioning, disciplined pre-opening marketing and measured operations. By following this plan, you secure your first memberships, accelerate word-of-mouth and reach the break-even point more quickly.",[16,630,631,632],{},"Ready to structure your offers, your planning and your payments without friction? Try EKKLO here: ",[62,633,109],{"href":108},[16,635,636,637,66],{},"To amplify your local visibility and maintain a constant flow of new members, also read: ",[62,638,640],{"href":639},"\u002Fblog\u002Fhow-to-grow-as-a-sports-coach-marketing-and-visibility-strategies","marketing and visibility strategies for sports coaches",[16,642,643,644],{},"And if you are unsure about the formats (online, face-to-face, hybrid), explore the resources and use cases on the blog EKKLO: ",[62,645,109],{"href":108},{"title":647,"searchDepth":648,"depth":648,"links":649},"",2,[650,657,663,669,675,681,687,692,693],{"id":13,"depth":648,"text":14,"children":651},[652,654,655,656],{"id":22,"depth":653,"text":23},3,{"id":42,"depth":653,"text":43},{"id":69,"depth":653,"text":70},{"id":90,"depth":653,"text":91},{"id":112,"depth":648,"text":113,"children":658},[659,660,661,662],{"id":119,"depth":653,"text":120},{"id":137,"depth":653,"text":138},{"id":152,"depth":653,"text":153},{"id":167,"depth":653,"text":168},{"id":182,"depth":648,"text":183,"children":664},[665,666,667,668],{"id":189,"depth":653,"text":190},{"id":210,"depth":653,"text":211},{"id":228,"depth":653,"text":229},{"id":246,"depth":653,"text":247},{"id":267,"depth":648,"text":268,"children":670},[671,672,673,674],{"id":274,"depth":653,"text":275},{"id":289,"depth":653,"text":290},{"id":320,"depth":653,"text":321},{"id":338,"depth":653,"text":339},{"id":360,"depth":648,"text":361,"children":676},[677,678,679,680],{"id":367,"depth":653,"text":368},{"id":391,"depth":653,"text":392},{"id":406,"depth":653,"text":407},{"id":421,"depth":653,"text":422},{"id":441,"depth":648,"text":442,"children":682},[683,684,685,686],{"id":448,"depth":653,"text":449},{"id":469,"depth":653,"text":470},{"id":484,"depth":653,"text":485},{"id":506,"depth":653,"text":507},{"id":521,"depth":648,"text":522,"children":688},[689,690,691],{"id":525,"depth":653,"text":526},{"id":543,"depth":653,"text":544},{"id":579,"depth":653,"text":580},{"id":603,"depth":648,"text":604},{"id":624,"depth":648,"text":625},"tools","2026-01-09","The 90 day plan, budgets, equipment, marketing and tools to open a profitable gym. Concrete checklists and KPIs for launching and scaling.","md",false,"https:\u002F\u002Fassets.ekklo.com\u002Fblog\u002Fthumbnails\u002Fouvrir-une-salle-de-sport-le-plan-90-jours-pour-reussir.png","en",{},true,"\u002Fblog\u002Fen\u002Fopening-a-gym-the-90-day-plan-for-success","ouvrir-une-salle-de-sport-le-plan-90-jours-pour-reussir",{"title":5,"description":696},"blog\u002Fen\u002Fopening-a-gym-the-90-day-plan-for-success","k-zDw-uBvHFuA0KVsGzOtoEha2vlvjF7SiVG8vSRqyQ",{"de":709,"en":710,"es":711,"fr":704,"it":712,"pt":713},"fitnessstudio-eroeffnen-der-90-tage-plan-zum-erfolg","opening-a-gym-the-90-day-plan-for-success","abrir-un-gimnasio-el-plan-de-90-dias-para-triunfar","aprire-una-palestra-il-piano-in-90-giorni-per-il-successo","abrir-um-ginasio-o-plano-de-90-dias-para-o-sucesso",1787864064621]