[{"data":1,"prerenderedAt":601},["ShallowReactive",2],{"blog-en-make-a-good-living-from-your-fitness-profession-complete-method-2025":3,"blog-trans-en-make-a-good-living-from-your-fitness-profession-complete-method-2025":595},{"id":4,"title":5,"author":6,"body":7,"category":581,"date":582,"description":583,"extension":584,"featured":585,"image":586,"lang":587,"meta":588,"navigation":589,"path":590,"ref":591,"seo":592,"stem":593,"__hash__":594},"blog\u002Fblog\u002Fen\u002Fmake-a-good-living-from-your-fitness-profession-complete-method-2025.md","Make a good living from your fitness profession: complete method 2025","Clément Verhille",{"type":8,"value":9,"toc":537},"minimark",[10,14,19,24,27,37,46,50,53,56,67,70,74,85,93,97,101,113,116,127,130,134,145,148,156,160,171,174,178,195,198,202,206,217,220,224,235,239,250,254,262,268,272,276,287,291,302,306,317,328,332,343,347,351,362,365,369,380,384,397,401,412,416,420,431,435,446,450,461,464,470,487,491,495,506,510,515,519,534],[11,12,13],"p",{},"You want not only to work in fitness, but to make a comfortable and lasting living from it. Here is a concrete method, tested in the field, to go from a half-filled calendar to a predictable, profitable and fulfilling business.",[15,16,18],"h2",{"id":17},"lay-the-foundations-positioning-and-irresistible-offer","Lay the foundations: positioning and irresistible offer",[20,21,23],"h3",{"id":22},"choose-a-profitable-and-concrete-niche","Choose a profitable (and concrete) niche",[11,25,26],{},"The more precise your message, the more attractive it is. Define who you help, what results you deliver and in how long. Example: “Women aged 35–50, -6 kg in 12 weeks without hitting 6 sessions\u002Fweek”.",[28,29,30,34],"ul",{},[31,32,33],"li",{},"Indicators: size of the local market, purchasing power, urgent pain, competition.",[31,35,36],{},"Field test in 10 days: 10 customer interviews, 3 paid discovery sessions, 1 iteration of the offer.",[11,38,39,40,45],{},"To dig deeper the subject, find out how ",[41,42,44],"a",{"href":43},"\u002Fblog\u002Fhow-to-find-your-niche-when-you-re-a-sports-coach","choose your sports coach niche"," and avoid the classic pitfalls.",[20,47,49],{"id":48},"clarify-your-promise-of-value","Clarify your promise of value",[11,51,52],{},"Your promise must be measurable, credible and limited in time. Simple structure:",[11,54,55],{},"Profitable fitness relies on recurring revenue. Combine:",[28,57,58,61,64],{},[31,59,60],{},"Starter pack (6–12 weeks) with quantified objectives.",[31,62,63],{},"Maintenance subscription (1 to 2 sessions\u002Fweek + asynchronous monitoring).",[31,65,66],{},"Quarterly upsells: complete assessment, fitness test, nutrition workshop.",[11,68,69],{},"Tip: frame expected results by milestones; this facilitates long-term commitment.",[20,71,73],{"id":72},"social-proof-and-reassurance","Social proof and reassurance",[28,75,76,79,82],{},[31,77,78],{},"Before\u002Fafter testimonials (photos, measurements, quotes).",[31,80,81],{},"Short case studies: objective, protocol, result.",[31,83,84],{},"Reassurance: diploma, CPR\u002FPSC1, insurance, satisfaction policy.",[11,86,87,88,92],{},"Remember to centralize everything on a clear page and link your reservations. With ",[41,89,91],{"href":90},"\u002F","EKKLO",", create your offers, receive payments and automate appointment scheduling in just a few minutes.",[15,94,96],{"id":95},"prices-margins-and-quantified-objectives","Prices, margins and quantified objectives",[20,98,100],{"id":99},"calculate-your-break-even-threshold","Calculate your break-even threshold",[102,103,104,107,110],"ol",{},[31,105,106],{},"List your monthly fixed costs: room, travel, tools, insurance, charges.",[31,108,109],{},"Add your target remuneration.",[31,111,112],{},"Divide by your capacity for salable sessions.",[11,114,115],{},"Simplified example:",[28,117,118,121,124],{},[31,119,120],{},"Costs + targeted net remuneration: €3,000",[31,122,123],{},"Salable capacity: 60 sessions\u002Fmonth (15\u002Fweek x 4)",[31,125,126],{},"Floor price = 3,000 \u002F 60 = €50 per session (before taxes\u002Fvariable charges)",[11,128,129],{},"Never sell below this floor. A sustainable fitness business requires a target net margin of 20–30%.",[20,131,133],{"id":132},"build-a-scale-of-values-3-levels","Build a scale of values ​​(3 levels)",[28,135,136,139,142],{},[31,137,138],{},"Essential: small group 4–6 people. (€\u002Fpers. more accessible, high margin)",[31,140,141],{},"Standard: 1:1 in studio\u002Foutdoor",[31,143,144],{},"Premium: 1:1 at home + nutrition + priority messaging",[11,146,147],{},"Rules:",[28,149,150,153],{},[31,151,152],{},"Price difference 1:1 vs small group: x2 to x3 per person.",[31,154,155],{},"Visible advantage at each level (time, personalization, access).",[20,157,159],{"id":158},"intelligent-discounts-not-destructive","Intelligent discounts, not destructive",[28,161,162,165,168],{},[31,163,164],{},"Prepaid 3 months: -5% (cash flow + commitment)",[31,166,167],{},"Duo: -15% on the total (optimizes your time)",[31,169,170],{},"Company: rate per employee with guaranteed minimum",[11,172,173],{},"Avoid: “unconditional” discounts. Always a clear exchange (volume, duration, sponsorship).",[20,175,177],{"id":176},"kpi-to-follow-every-week","KPI to follow every week",[28,179,180,183,186,189,192],{},[31,181,182],{},"Leads (new contacts)",[31,184,185],{},"Meeting > customer conversion rate",[31,187,188],{},"90 day retention rate",[31,190,191],{},"Monthly recurring revenue (MRR)",[31,193,194],{},"Average basket per active customer",[11,196,197],{},"Realistic objectives for making a living from your fitness profession: 25–35 active clients, MRR ≥ €3,500–6,000 depending on your area and model.",[15,199,201],{"id":200},"acquisition-a-3-channel-engine","Acquisition: a 3-channel engine",[20,203,205],{"id":204},"local-partnerships-google-presence","Local: partnerships + Google presence",[28,207,208,211,214],{},[31,209,210],{},"Focus of influence: physiotherapists, osteos, salons, local businesses.",[31,212,213],{},"PAID “discovery” offer (€29–49) for truly engaged leads.",[31,215,216],{},"Google Business Profile: photos, weekly posts, 30 5★ reviews in 90 days.",[11,218,219],{},"Review request script: “What has changed the most for you? » + reminder of the result.",[20,221,223],{"id":222},"social-networks-customer-friendly-content","Social networks: customer-friendly content",[28,225,226,229,232],{},[31,227,228],{},"3 pillars: social proof, simple pedagogy, human behind the scenes.",[31,230,231],{},"Winning format: 2 educational carousels + 2 short videos + 1 case study\u002Fweek.",[31,233,234],{},"Clear call to action: reservation link, 2 test slots per week.",[20,236,238],{"id":237},"proactive-prospecting-and-recommendations","Proactive prospecting and recommendations",[28,240,241,244,247],{},[31,242,243],{},"10 qualified DMs\u002Fday (local target + personalized message).",[31,245,246],{},"1 partnership per month (workshop in company or local box).",[31,248,249],{},"Sponsorship program: -15% for both for 1 month.",[20,251,253],{"id":252},"paid-trial-offer-and-management-of-the-its-too-expensive","Paid trial offer and management of the “it’s too expensive”",[28,255,256,259],{},[31,257,258],{},"Paid trial = quality filter, avoid “tourists”.",[31,260,261],{},"Respond to price with value: “Objective, deadline, method, evidence”. Then payment options.",[11,263,264,265,267],{},"Tip: prepare your message templates and reminders. With ",[41,266,91],{"href":90},", centralize your messages, reminders and reservations on a single tool.",[15,269,271],{"id":270},"a-customer-experience-that-builds-loyalty-and-makes-people-buy","A customer experience that builds loyalty and makes people buy",[20,273,275],{"id":274},"precise-onboarding-and-smart-objectives","Precise onboarding and SMART objectives",[28,277,278,281,284],{},[31,279,280],{},"Initial assessment: background, constraints, measurements, photo if consented.",[31,282,283],{},"3 SMART objectives max. at 30 days.",[31,285,286],{},"Rituals: weekly update, monthly review, celebration of wins.",[20,288,290],{"id":289},"monitoring-progress-and-monthly-reviews","Monitoring progress and monthly reviews",[28,292,293,296,299],{},[31,294,295],{},"Metrics: strength (5RM), cardio (VMA\u002F12’ test), mobility, sleep, energy.",[31,297,298],{},"Simple dashboard accessible to client.",[31,300,301],{},"10 min video assessments if online\u002Fhybrid coaching.",[20,303,305],{"id":304},"automations-that-free-up-time","Automations that free up time",[28,307,308,311,314],{},[31,309,310],{},"SMS\u002FEmail reminders D-1 and D-0.",[31,312,313],{},"Pack of programmed “basic nutrition” messages.",[31,315,316],{},"Automatic reminder of unpaid.",[11,318,319,320,324,325,327],{},"Save 3–5 hours\u002Fweek by following this guide on ",[41,321,323],{"href":322},"\u002Fblog\u002Fhow-to-automate-your-business-when-you-re-a-sports-coach","automation of the sports coach business",". Automation scenarios are integrated into ",[41,326,91],{"href":90},": reservation, payments, messages, follow-ups.",[20,329,331],{"id":330},"community-and-events","Community and events",[28,333,334,337,340],{},[31,335,336],{},"“PR Day”\u002Fmonthly session or challenge step\u002Fweek.",[31,338,339],{},"Thematic workshop: race preparation, mobility, cooking fast.",[31,341,342],{},"Private group to celebrate progress (photos, records, recipes).",[15,344,346],{"id":345},"operations-and-time-management-a-profitable-agenda","Operations and time management: a profitable agenda",[20,348,350],{"id":349},"the-702010-rule","The 70\u002F20\u002F10 rule",[28,352,353,356,359],{},[31,354,355],{},"70% coaching deliverable",[31,357,358],{},"20% acquisition\u002Fmarketing",[31,360,361],{},"10% administration\u002Ftraining",[11,363,364],{},"Protect these blocks in the calendar. A sustainable fitness profession depends on this discipline.",[20,366,368],{"id":367},"optimized-planning-fixed-zones-and-slots","Optimized planning: fixed zones and slots",[28,370,371,374,377],{},[31,372,373],{},"“Field” vs. “content” days.",[31,375,376],{},"Fixed slots by geographical zone to limit journeys.",[31,378,379],{},"Small groups grouped over 2 evenings\u002Fweek + Saturday morning.",[20,381,383],{"id":382},"simple-tools-and-ekklo-stack","Simple tools and EKKLO stack",[28,385,386,391,394],{},[31,387,388,389],{},"Reservation, collection, follow-up: ",[41,390,91],{"href":90},[31,392,393],{},"Lead capture: short form + direct link payment",[31,395,396],{},"Weekly KPI spreadsheet + cloud storage protocols",[20,398,400],{"id":399},"risks-and-compliance","Risks and compliance",[28,402,403,406,409],{},[31,404,405],{},"Certificates: diploma, RC pro, PSC1 up to date.",[31,407,408],{},"Simple contracts and sales conditions.",[31,410,411],{},"Customer data: photo consent, confidentiality.",[15,413,415],{"id":414},"_90-day-action-plan-to-make-a-living-from-your-fitness-profession","90-day action plan to make a living from your fitness profession",[20,417,419],{"id":418},"month-1-foundations-and-first-sales","Month 1 — Foundations and first sales",[28,421,422,425,428],{},[31,423,424],{},"Clarify the niche and the promise.",[31,426,427],{},"Offer page + active reservations.",[31,429,430],{},"30 targeted interviews, 10 paid trials, 6 clients signed.",[20,432,434],{"id":433},"month-2-acceleration-and-recurrence","Month 2 — Acceleration and recurrence",[28,436,437,440,443],{},[31,438,439],{},"Small group launch (2 slots\u002Fweek).",[31,441,442],{},"1 local partnership + 1 company workshop.",[31,444,445],{},"10 additional 5★ reviews + 1 case study.",[20,447,449],{"id":448},"month-3-average-basket-and-predictability","Month 3 — Average basket and predictability",[28,451,452,455,458],{},[31,453,454],{},"Premium quarterly balance sheet (upsell €79–149).",[31,456,457],{},"Structured sponsorship program.",[31,459,460],{},"Advanced automations: reminders, balance sheets, unpaid debts.",[11,462,463],{},"J90 end goal: 18–25 active customers, MRR ≥ €3,500 depending on city\u002Fmodel.",[11,465,466],{},[467,468,469],"strong",{},"To remember",[28,471,472,475,478,481,484],{},[31,473,474],{},"Clear positioning makes selling 2x simpler.",[31,476,477],{},"Recurring revenue (subscriptions) secures your month.",[31,479,480],{},"3 well-executed acquisition channels are enough.",[31,482,483],{},"Customer experience and regular reviews create loyalty.",[31,485,486],{},"Measure your KPIs every week, adjust every 30 days.",[15,488,490],{"id":489},"conclusion-take-action-with-ekklo","Conclusion — Take action with EKKLO",[20,492,494],{"id":493},"your-next-step-today","Your next step (today)",[28,496,497,500,503],{},[31,498,499],{},"Choose your niche and write your promise.",[31,501,502],{},"Create your 12 pack weeks + maintenance subscription.",[31,504,505],{},"Open 2 “paid trial” slots in the calendar.",[20,507,509],{"id":508},"get-the-machine-going-with-ekklo","Get the machine going with EKKLO",[11,511,512,514],{},[41,513,91],{"href":90}," helps you create your offers, collect, plan your sessions, track progress and centralize your messages. Less administration, more coaching — and a fitness profession that is finally predictable.",[20,516,518],{"id":517},"resources-for-getting-off-to-a-strong-start","Resources for getting off to a strong start",[28,520,521,529],{},[31,522,523,524,528],{},"Follow this guide to ",[41,525,527],{"href":526},"\u002Fblog\u002Fhow-to-get-your-first-3-clients-when-you-start-as-a-sports-coach","get your first 3 customers quickly",".",[31,530,531,532,528],{},"Activate your key automations this week with ",[41,533,91],{"href":90},[11,535,536],{},"It's your turn: block out 90 days, execute the plan, adjust each week. Your fitness business can and should fund the life you want.",{"title":538,"searchDepth":539,"depth":539,"links":540},"",2,[541,547,553,559,565,571,576],{"id":17,"depth":539,"text":18,"children":542},[543,545,546],{"id":22,"depth":544,"text":23},3,{"id":48,"depth":544,"text":49},{"id":72,"depth":544,"text":73},{"id":95,"depth":539,"text":96,"children":548},[549,550,551,552],{"id":99,"depth":544,"text":100},{"id":132,"depth":544,"text":133},{"id":158,"depth":544,"text":159},{"id":176,"depth":544,"text":177},{"id":200,"depth":539,"text":201,"children":554},[555,556,557,558],{"id":204,"depth":544,"text":205},{"id":222,"depth":544,"text":223},{"id":237,"depth":544,"text":238},{"id":252,"depth":544,"text":253},{"id":270,"depth":539,"text":271,"children":560},[561,562,563,564],{"id":274,"depth":544,"text":275},{"id":289,"depth":544,"text":290},{"id":304,"depth":544,"text":305},{"id":330,"depth":544,"text":331},{"id":345,"depth":539,"text":346,"children":566},[567,568,569,570],{"id":349,"depth":544,"text":350},{"id":367,"depth":544,"text":368},{"id":382,"depth":544,"text":383},{"id":399,"depth":544,"text":400},{"id":414,"depth":539,"text":415,"children":572},[573,574,575],{"id":418,"depth":544,"text":419},{"id":433,"depth":544,"text":434},{"id":448,"depth":544,"text":449},{"id":489,"depth":539,"text":490,"children":577},[578,579,580],{"id":493,"depth":544,"text":494},{"id":508,"depth":544,"text":509},{"id":517,"depth":544,"text":518},"tools","2026-01-08","Actionable guide to making a good living from your fitness profession: profitable offers, prices, acquisition, loyalty and tools. 90 day plan, concrete KPIs.","md",false,"https:\u002F\u002Fassets.ekklo.com\u002Fblog\u002Fthumbnails\u002Fbien-vivre-de-son-metier-du-fitness-methode-complete-2025.png","en",{},true,"\u002Fblog\u002Fen\u002Fmake-a-good-living-from-your-fitness-profession-complete-method-2025","bien-vivre-de-son-metier-du-fitness-methode-complete-2025",{"title":5,"description":583},"blog\u002Fen\u002Fmake-a-good-living-from-your-fitness-profession-complete-method-2025","8sOo8Y-dl28HKTveCx6rWBB31mitH0ivtsPUBNxMSME",{"de":596,"en":597,"es":598,"fr":591,"it":599,"pt":600},"gut-von-deinem-fitness-beruf-leben-die-komplette-methode-2025","make-a-good-living-from-your-fitness-profession-complete-method-2025","vive-bien-de-tu-profesion-en-el-fitness-metodo-completo-2025","vivere-bene-della-tua-professione-fitness-il-metodo-completo-2025","viver-bem-da-sua-profissao-de-fitness-metodo-completo-2025",1787864064349]