[{"data":1,"prerenderedAt":542},["ShallowReactive",2],{"blog-en-gym-subscription-posts-guide-templates":3,"blog-trans-en-gym-subscription-posts-guide-templates":536},{"id":4,"title":5,"author":6,"body":7,"category":522,"date":523,"description":524,"extension":525,"featured":526,"image":527,"lang":528,"meta":529,"navigation":530,"path":531,"ref":532,"seo":533,"stem":534,"__hash__":535},"blog\u002Fblog\u002Fen\u002Fgym-subscription-posts-guide-templates.md","Gym Subscription Posts: Guide + Templates","Clément Verhille",{"type":8,"value":9,"toc":482},"minimark",[10,14,28,33,38,41,57,60,64,78,82,96,102,106,110,131,135,152,156,170,174,178,192,196,204,208,216,220,228,232,235,239,250,254,265,269,277,281,289,293,301,305,313,316,320,324,344,348,362,370,374,378,404,408,422,426,437,443,447,464,468,471],[11,12,13],"p",{},"Do you manage a room, a studio or are you an independent coach? Well written and well programmed, your subscription messages become a lever for loyalty and income. This guide gives you a simple method, precise timings and ready-to-copy templates to take action today.",[11,15,16,17,22,23,27],{},"Tip: everything you read here can be set up in just a few minutes in ",[18,19,21],"a",{"href":20},"\u002F","EKKLO"," (offers, planning, payments, messages, progress tracking). And if you want to go further, find out how ",[18,24,26],{"href":25},"\u002Fblog\u002Fhow-to-automate-your-business-when-you-re-a-sports-coach","automate your reminders and sequences"," without any hassle.",[29,30,32],"h2",{"id":31},"before-writing-objectives-consent-channels","Before writing: objectives, consent, channels",[34,35,37],"h3",{"id":36},"clear-the-objective-of-each-sending","Clear the objective of each sending",[11,39,40],{},"Each message must have a unique goal:",[42,43,44,48,51,54],"ul",{},[45,46,47],"li",{},"Onboarding: reassure, explain access and the first steps.",[45,49,50],{},"Pre-renewal: remind you of the due date, facilitate payment.",[45,52,53],{},"Winback: reactivate an inactive or terminated member.",[45,55,56],{},"Upgrade: propose a change to a superior offer or a pack.",[11,58,59],{},"Useful formula: Objective + Benefit + Action (+ Evidence). Example: “Renew in 1 click to keep your evening classes - 10% today - Pay here. »",[34,61,63],{"id":62},"consent-and-simple-rules","Consent and simple rules",[42,65,66,69,72,75],{},[45,67,68],{},"Obtain clear consent for marketing communications (GDPR).",[45,70,71],{},"Always include an unsubscribe notice on SMS (eg: “STOP” + number provided by your router).",[45,73,74],{},"Hours: avoid the night; prefer 9 a.m. to 8 p.m. (avoid Sundays). Test 12:15 p.m.-1:45 p.m. and 5:30 p.m.-7 p.m. for often higher click rates.",[45,76,77],{},"Frequency: 1 objective = 1 message (and maximum one follow-up). Too many notifications = unsubscriptions.",[34,79,81],{"id":80},"choose-the-right-channel","Choose the right channel",[42,83,84,87,90,93],{},[45,85,86],{},"SMS: ideal for urgent matters (deadline, free slot). 160 characters max, short link.",[45,88,89],{},"WhatsApp: rich messages (image, button), for recap and advice.",[45,91,92],{},"Email: more detailed (offers, testimonials, FAQ). Perfect for subscription comparisons.",[45,94,95],{},"In-app\u002Fnotification: contextual reminders just before a session or payment.",[11,97,98,99,101],{},"With ",[18,100,21],{"href":20},", you combine these channels and centralize planning, payments and subscription messages in one place.",[29,103,105],{"id":104},"the-member-journey-your-message-calendar-subscription","The member journey: your message calendar subscription",[34,107,109],{"id":108},"_6-key-moments-to-cover","6 key moments to cover",[111,112,113,116,119,122,125,128],"ol",{},[45,114,115],{},"Welcome (D0-D3)",[45,117,118],{},"Activation (S1-S2)",[45,120,121],{},"Pre-renewal (D-14, D-7, D-2)",[45,123,124],{},"D-Day and grace (D+1, D+3)",[45,126,127],{},"Winback (D+14, D+30)",[45,129,130],{},"Upgrade\u002Fadditions (for use, after 5-10 attendances or significant progress)",[34,132,134],{"id":133},"a-timing-that-converts","A timing that converts",[42,136,137,140,143,146,149],{},[45,138,139],{},"D-14: announces the expiry + main benefit retained (current place, current rate).",[45,141,142],{},"D-7: reminder + social proof (notice, limited number of places).",[45,144,145],{},"D-2: emergency + direct payment link.",[45,147,148],{},"D+3: short reminder + alternative (pause or monthly payment).",[45,150,151],{},"At 5 attendances\u002Fmonth: upgrade proposal (clear ROI).",[34,153,155],{"id":154},"simply-segment","Simply segment",[42,157,158,161,164,167],{},[45,159,160],{},"Assiduous (≥1 session\u002Fweek): favor value (progress, priority to slots).",[45,162,163],{},"Intermittent (1-3\u002Fmonth): comfort (flexibility, possible break, session pack).",[45,165,166],{},"Inactive (0 session\u002F30 days): gentle restart (free session, coaching assessment).",[45,168,169],{},"Premium: exclusivity (workshops, early access).",[29,171,173],{"id":172},"write-messages-that-make-you-want-to-act","Write messages that make you want to act",[34,175,177],{"id":176},"the-4c-method","The 4C method",[42,179,180,183,186,189],{},[45,181,182],{},"Clear: one idea per message.",[45,184,185],{},"Short: 140-160 characters in SMS.",[45,187,188],{},"Concrete: figures, dates, benefits measurable.",[45,190,191],{},"Call-to-action: a single link, visible.",[34,193,195],{"id":194},"useful-personalization","Useful personalization",[42,197,198,201],{},[45,199,200],{},"{First name}, number of sessions completed, declared objective, favorite courses, referring coach.",[45,202,203],{},"Example: “{First name}, 9 sessions this month - close to your record! Renew in 1 click to keep your place for Tuesday 6 p.m. »",[34,205,207],{"id":206},"profit-before-the-promotion","Profit before the promotion",[42,209,210,213],{},[45,211,212],{},"Guaranteed place, consistency, results, access to new products.",[45,214,215],{},"The promotion serves to raise an objection, not to “sell out”.",[34,217,219],{"id":218},"a-single-call-to-action","A single call to action",[42,221,222,225],{},[45,223,224],{},"“Pay now”, “ Renew in 1 click\", \"Reserve my assessment\".",[45,226,227],{},"Avoid two competing links. In EKKLO, use the direct payment link of the offer.",[29,229,231],{"id":230},"_18-subscription-message-templates-ready-to-copy","18 subscription message templates ready to copy",[11,233,234],{},"Tip: adapt the emojis to your tone and test with and without. Keep your signature short.",[34,236,238],{"id":237},"onboarding-and-activation","Onboarding and activation",[42,240,241,244,247],{},[45,242,243],{},"J0 (SMS): “Welcome {First name} 👋 Your access is active. Start by booking 2 sessions this week: {LienPlanning}. Need help? Reply to this text message. »",[45,245,246],{},"J2 (WhatsApp): “{First name}, here are 3 courses that correspond to your objective {Objective}: {Course Link}. We keep the rhythm together 💪 »",[45,248,249],{},"S2 (Email): « Your first progress: {Stats}. Next step: aim for 2 sessions\u002Fweek. Set your slots: {LienPlanning}. »",[34,251,253],{"id":252},"pre-renewal-monthly-subscription","Pre-renewal (monthly subscription)",[42,255,256,259,262],{},[45,257,258],{},"D-14 (SMS): “{First name}, your subscription ends on {Date}. Keep your evening slots and your current rate: renew here {PaymentLink}. »",[45,260,261],{},"D-7 (SMS): “7 days remaining. 82% of our members who plan 2 sessions\u002Fweek. progress 2x faster. Renew in 1 click: {PaymentLink}. »",[45,263,264],{},"D-2 (SMS): “Last reminder ⏰ Renew before {Date} to keep your place for Tuesday 6 p.m. Secure payment: {PaymentLink}. »",[34,266,268],{"id":267},"d-day-and-grace","D-Day and grace",[42,270,271,274],{},[45,272,273],{},"D+1 (SMS): “Are we keeping the momentum, {First name}? Your access has been paused since yesterday. Reactivate in 10s: {PaymentLink}. Need a more flexible option? Answer ‘PAUSE’. »",[45,275,276],{},"D+3 (Email): “Still motivated but tight schedule? Switch to the Flex offer (no obligation). Compare here: {LinkOffers}. »",[34,278,280],{"id":279},"winback-terminationinactive","Winback (termination\u002Finactive)",[42,282,283,286],{},[45,284,285],{},"D+14 (SMS): “Come back smoothly: recovery session offered this week with {Coach}. Choose a slot: {LienPlanning}. »",[45,287,288],{},"D+30 (Email): “We reserve a priority place for you on your 2 favorite courses. Reactivate your subscription in 1 click: {PaymentLink}. »",[34,290,292],{"id":291},"upgrade-and-value-additions","Upgrade and value additions",[42,294,295,298],{},[45,296,297],{},"After 8 attendances (SMS): “Bravo {First name} 🎯 Upgrade to the Performance pack (3 sessions\u002Fweek) and win a free monthly assessment. See details: {OfferLink}. »",[45,299,300],{},"Family\u002Fduo (SMS): “-15% as a duo this month. Add a loved one to your subscription in 30 seconds: {LienDuo}. »",[34,302,304],{"id":303},"community-and-evidence","Community and evidence",[42,306,307,310],{},[45,308,309],{},"Testimonial (WhatsApp): ““I took 2 classes\u002Fweek and I sleep better.” - Claire P. Keep your routine: {PaymentLink}. »",[45,311,312],{},"News (Email): “New mobility courses in the morning. Included in your subscription. Reserve your slot: {LienPlanning}. »",[11,314,315],{},"These subscription message templates are designed to be short, profit-oriented and actionable immediately.",[29,317,319],{"id":318},"measure-and-optimize-your-sendings","Measure and optimize your sendings",[34,321,323],{"id":322},"the-6-indicators-that-count","The 6 indicators that count",[42,325,326,329,332,335,338,341],{},[45,327,328],{},"Opt-in: >90% of subscribers agree to the communications.",[45,330,331],{},"Rate SMS opening rate: >90% (mainly measure click and conversion).",[45,333,334],{},"CTR (click): 10-25% depending on segment.",[45,336,337],{},"Payment conversion: 25-60% on D-2\u002FD+1 if direct link.",[45,339,340],{},"Monthly retention rate: aim for +3 to +7 points after 3 months.",[45,342,343],{},"Churn (cancellation): -15 to -30% with a good schedule of subscription messages.",[34,345,347],{"id":346},"ab-quick-tests-4-weeks","A\u002FB quick tests (4 weeks)",[42,349,350,353,356,359],{},[45,351,352],{},"D-7: “guaranteed place” benefit vs “preserved rate”.",[45,354,355],{},"D-2: “Renew” vs “Pay now” CTA.",[45,357,358],{},"Sending time: 12:30 p.m. vs. 6 p.m. duplicates).",[45,360,361],{},"Update channel preferences (SMS\u002FWhatsApp\u002FEmail).",[11,363,364,365,369],{},"Need to align your offers before relaunching? Here's how to ",[18,366,368],{"href":367},"\u002Fblog\u002Fhow-to-set-your-prices-when-you-start-as-a-sports-coach","structure your prices and subscription options"," so that they are clear and easy to choose.",[29,371,373],{"id":372},"set-up-with-ekklo-in-30-minutes","Set up with EKKLO in 30 minutes",[34,375,377],{"id":376},"checklist-express","Checklist express",[111,379,380,383,386,389,392,395,398,401],{},[45,381,382],{},"Choose 1 priority objective: pre-renewal.",[45,384,385],{},"Create 3 subscription messages (D-14, D-7, D-2) in EKKLO.",[45,387,388],{},"Generate the direct payment link for the offer.",[45,390,391],{},"Segment “consistent” vs “intermittent",[45,393,394],{},"Program schedules (12:30 p.m.\u002F6 p.m. tests).",[45,396,397],{},"Add the unsubscribe mention to the SMS.",[45,399,400],{},"Activate a “stop if paid” rule.",[45,402,403],{},"Prepare a D+1 message (security).",[34,405,407],{"id":406},"useful-scenarios-to-activate-next","Useful scenarios to activate next",[42,409,410,413,416,419],{},[45,411,412],{},"Winback 30 days without session.",[45,414,415],{},"Upgrade after 8 attendances\u002Fmonth.",[45,417,418],{},"Welcome session (D0) + reminder (D2).",[45,420,421],{},"Simplified break: self-management link (limit 1\u002Fmonth).",[34,423,425],{"id":424},"governance-and-tone","Governance and tone",[42,427,428,431,434],{},[45,429,430],{},"A person writes, a valid person. Quarterly update.",[45,432,433],{},"Direct, positive, caring tone. Always the value before the promotion.",[45,435,436],{},"1 link per message, no unnecessary annexes.",[11,438,439,440,442],{},"To centralize offers, planning, payments and messages, create your account on ",[18,441,21],{"href":20},". Everything is in the same place to save time and avoid errors.",[29,444,446],{"id":445},"to-remember","To remember",[42,448,449,452,455,458,461],{},[45,450,451],{},"A message = an objective, a benefit, a link to action.",[45,453,454],{},"The calendar D-14\u002FD-7\u002FD-2 + D+1 makes the difference.",[45,456,457],{},"Personalize with actual use (sessions, slots favorites).",[45,459,460],{},"Measure clicks and conversions, not just openings.",[45,462,463],{},"Automate gradually to keep control of the tone.",[29,465,467],{"id":466},"conclusion","Conclusion",[11,469,470],{},"Well orchestrated, your subscription messages become a driver of loyalty and revenue. Start with 3 messages (D-14, D-7, D-2), ensure a backup D+1, then add winback and upgrade. Measure, test, simplify.",[11,472,473,474,476,477,481],{},"Ready to bring it all together in one tool? Schedule your sequences, cash out in 1 click and follow your members' progress on ",[18,475,21],{"href":20},". To nourish your strategy, also consult our advice for ",[18,478,480],{"href":479},"\u002Fblog\u002Fhow-to-grow-as-a-sports-coach-marketing-and-visibility-strategies","develop your visibility and your local marketing",".",{"title":483,"searchDepth":484,"depth":484,"links":485},"",2,[486,492,497,503,511,515,520,521],{"id":31,"depth":484,"text":32,"children":487},[488,490,491],{"id":36,"depth":489,"text":37},3,{"id":62,"depth":489,"text":63},{"id":80,"depth":489,"text":81},{"id":104,"depth":484,"text":105,"children":493},[494,495,496],{"id":108,"depth":489,"text":109},{"id":133,"depth":489,"text":134},{"id":154,"depth":489,"text":155},{"id":172,"depth":484,"text":173,"children":498},[499,500,501,502],{"id":176,"depth":489,"text":177},{"id":194,"depth":489,"text":195},{"id":206,"depth":489,"text":207},{"id":218,"depth":489,"text":219},{"id":230,"depth":484,"text":231,"children":504},[505,506,507,508,509,510],{"id":237,"depth":489,"text":238},{"id":252,"depth":489,"text":253},{"id":267,"depth":489,"text":268},{"id":279,"depth":489,"text":280},{"id":291,"depth":489,"text":292},{"id":303,"depth":489,"text":304},{"id":318,"depth":484,"text":319,"children":512},[513,514],{"id":322,"depth":489,"text":323},{"id":346,"depth":489,"text":347},{"id":372,"depth":484,"text":373,"children":516},[517,518,519],{"id":376,"depth":489,"text":377},{"id":406,"depth":489,"text":407},{"id":424,"depth":489,"text":425},{"id":445,"depth":484,"text":446},{"id":466,"depth":484,"text":467},"tools","2026-01-09","Boost loyalty and revenue with effective subscription messages. Course, timing, 15+ models to copy and set up in 30 minutes, simple with EKKLO.","md",false,"https:\u002F\u002Fassets.ekklo.com\u002Fblog\u002Fthumbnails\u002Fmessages-dabonnement-pour-salle-de-sport-guide-modeles.png","en",{},true,"\u002Fblog\u002Fen\u002Fgym-subscription-posts-guide-templates","messages-dabonnement-pour-salle-de-sport-guide-modeles",{"title":5,"description":524},"blog\u002Fen\u002Fgym-subscription-posts-guide-templates","-f1MsmuHl9zKlGpdEppn-BMTqU9DK-BOn3tUCe_53kg",{"de":537,"en":538,"es":539,"fr":532,"it":540,"pt":541},"abo-nachrichten-fuers-fitnessstudio-leitfaden-vorlagen","gym-subscription-posts-guide-templates","mensajes-de-suscripcion-para-gimnasios-guia-y-plantillas","messaggi-di-abbonamento-per-palestra-guida-modelli","mensagens-de-subscricao-para-ginasio-guia-modelos",1787864063833]