[{"data":1,"prerenderedAt":759},["ShallowReactive",2],{"blog-en-fitness-marketing-emails-7-types-that-boost-your-bookings":3,"blog-trans-en-fitness-marketing-emails-7-types-that-boost-your-bookings":753},{"id":4,"title":5,"author":6,"body":7,"category":739,"date":740,"description":741,"extension":742,"featured":743,"image":744,"lang":745,"meta":746,"navigation":747,"path":748,"ref":749,"seo":750,"stem":751,"__hash__":752},"blog\u002Fblog\u002Fen\u002Ffitness-marketing-emails-7-types-that-boost-your-bookings.md","Fitness marketing emails: 7 types that boost your bookings","Clément Verhille",{"type":8,"value":9,"toc":684},"minimark",[10,14,22,27,30,35,48,52,63,67,78,85,89,92,96,99,110,113,117,120,131,134,138,141,152,155,159,162,173,176,180,183,194,197,201,204,207,211,214,225,228,232,235,239,256,259,263,280,283,287,298,301,308,312,315,319,327,330,334,345,348,352,360,364,372,376,387,391,394,398,415,419,430,434,445,449,457,461,464,468,476,480,488,492,500,504,512,516,524,528,536,541,545,548,552,571,575,586,590,601,605,616,619,636,640,644,661,666,670],[11,12,13],"p",{},"You already have an active Instagram account and word-of-mouth customers. But if you are looking for profitable, predictable and measurable leverage, email remains your best ally. Here's a clear method for setting up marketing emails that fill your courses, increase the value of each customer and free up time.",[11,15,16,17],{},"Tip: you can centralize your offers, reservations and customer messages from one place with EKKLO. Discover the platform: ",[18,19,21],"a",{"href":20},"\u002F","EKKLO",[23,24,26],"h2",{"id":25},"why-email-remains-your-most-profitable-channel","Why email remains your most profitable channel",[11,28,29],{},"Email is often under-exploited by coaches and studios. However, when used well, it makes an immediate difference in reservations.",[31,32,34],"h3",{"id":33},"measurable-results-without-a-capricious-algorithm","Measurable results, without a capricious algorithm",[36,37,38,42,45],"ul",{},[39,40,41],"li",{},"No dependence on the algorithm of a social network.",[39,43,44],{},"Very low cost per sending, even with a modest base.",[39,46,47],{},"Traceability: opening, click, reservation, revenue per email.",[31,49,51],{"id":50},"build-a-quality-list","Build a quality list",[36,53,54,57,60],{},[39,55,56],{},"Capture emails through your bookings and forms.",[39,58,59],{},"Add a clear opt-in box and a simple promise: “tips + exclusive offers”.",[39,61,62],{},"Clean every quarter: delete contacts that have been inactive for 6 month.",[31,64,66],{"id":65},"respect-consent-and-deliverability","Respect consent and deliverability",[36,68,69,72,75],{},[39,70,71],{},"Send only to opt-in contacts.",[39,73,74],{},"Use clear subject lines, avoid spam words.",[39,76,77],{},"Offer visible and respected unsubscribe.",[11,79,80,81],{},"Need to accelerate your debut and first bookings? Read this practical guide to getting your first 3 clients: ",[18,82,84],{"href":83},"\u002Fblog\u002Fhow-to-get-your-first-3-clients-when-you-start-as-a-sports-coach","How to Get Your First 3 Clients When You Start as a Sports Coach",[23,86,88],{"id":87},"the-7-families-of-marketing-emails-that-make-a-club-grow","The 7 families of marketing emails that make a club grow",[11,90,91],{},"These 7 types cover the entire customer life cycle: from first contact to loyalty.",[31,93,95],{"id":94},"_1-welcome-and-onboarding-days-0-7","1) Welcome and onboarding (days 0-7)",[11,97,98],{},"Objective: reassure, guide and move on to the first reservation.",[36,100,101,104,107],{},[39,102,103],{},"Email 1: welcome + values + how to book in 2 clicks.",[39,105,106],{},"Email 2: “first session” mini-guide (outfit, level, timing).",[39,108,109],{},"Email 3: social proof (opinions, transformation, before\u002Fafter).",[11,111,112],{},"Key indicator: first reservation rate within 7 days.",[31,114,116],{"id":115},"_2-activation-and-first-reservations","2) Activation and first reservations",[11,118,119],{},"Objective: remove friction, give a concrete reason to take action.",[36,121,122,125,128],{},[39,123,124],{},"Email « 1 slot for you this week” with 3 times offered.",[39,126,127],{},"Email “Starter Pack”: 3 sessions at low prices to test.",[39,129,130],{},"Email “Personal objective”: mini-questionnaire to adapt the session.",[11,132,133],{},"Key indicator: click rate to the reservation page.",[31,135,137],{"id":136},"_3-responsible-promotions-sales-without-pressure","3) Responsible promotions (sales without pressure)",[11,139,140],{},"Objective: boost sales, without saturating the mailbox.",[36,142,143,146,149],{},[39,144,145],{},"Launch of seasonal offer (back to school, summer, holidays).",[39,147,148],{},"Professional pack discount (box, yoga, Pilates, Cross-Training) according to segment.",[39,150,151],{},"“Last 10 passes” with honest countdown.",[11,153,154],{},"Golden rule: maximum 1 major promotional campaign per month.",[31,156,158],{"id":157},"_4-personalized-programs-and-content","4) Personalized programs and content",[11,160,161],{},"Objective: provide value between two sessions.",[36,163,164,167,170],{},[39,165,166],{},"4-week plan depending on level (beginner, intermediate, advanced).",[39,168,169],{},"Simple nutrition advice + hydration reminder.",[39,171,172],{},"Technical focus: 1 movement, 3 mistakes to avoid, 1 video.",[11,174,175],{},"Content tip: 80% useful, 20% sale (discreet CTA towards reservation).",[31,177,179],{"id":178},"_5-reminder-and-intelligent-reminder","5) Reminder and intelligent reminder",[11,181,182],{},"Objective: reduce no-shows and reactivate inactive ones.",[36,184,185,188,191],{},[39,186,187],{},"D-1 and D-3 reminder with “Reschedule” button.",[39,189,190],{},"Inactive reminders 21 days: “We saved a place for you on Wednesday at 6 p.m..”",[39,192,193],{},"Inactive relaunch 45 days: return bonus (session + 7-day home plan).",[11,195,196],{},"Personalize the reason for resuming: loss of motivation, injury, schedule.",[31,198,200],{"id":199},"_6-community-and-news","6) Community and news",[11,202,203],{},"Objective: create belonging and promote your members.",[11,205,206],{},"regularity).",[31,208,210],{"id":209},"_7-feedback-and-nps-continuous-improvement","7) Feedback and NPS (continuous improvement)",[11,212,213],{},"Objective: understand, correct, build loyalty.",[36,215,216,219,222],{},[39,217,218],{},"Ultra-short post-session survey (3 questions).",[39,220,221],{},"Quarterly NPS: “Would you recommend the studio to a friend? »",[39,223,224],{},"Follow-up “we read your response” + concrete action (adding a slot, etc.).",[11,226,227],{},"Bonus: publicly thank the feedback that helps you progress.",[23,229,231],{"id":230},"a-90-day-email-calendar-ready-to-adapt","A 90-day email calendar, ready to adapt",[11,233,234],{},"Simple plan for prospects, new members and existing customers. Adjust the frequencies according to your capacity and your data.",[31,236,238],{"id":237},"week-0-2-transform-prospects-into-first-reservations","Week 0-2: transform prospects into first reservations",[36,240,241,244,247,250,253],{},[39,242,243],{},"D0: welcome + how to book.",[39,245,246],{},"D2: starter pack + social proof.",[39,248,249],{},"D5: 3 slots offered + reservation button.",[39,251,252],{},"D10: useful content (mini-home program).",[39,254,255],{},"D14: honest limited offer (clear end date).",[11,257,258],{},"Objective: 20-30% of newsletter subscribers take at least 1 session.",[31,260,262],{"id":261},"week-0-4-post-first-purchase-lay-the-foundations-of-the-habit","Week 0-4 post-first purchase: lay the foundations of the habit",[36,264,265,268,271,274,277],{},[39,266,267],{},"D+1: well done + next step recommended.",[39,269,270],{},"D+7: technical focus + progress.",[39,272,273],{},"D+14: gentle follow-up if no second reservation.",[39,275,276],{},"D+21: testimonial + pack of 10.",[39,278,279],{},"D+28: mini-satisfaction survey + slot suggestion.",[11,281,282],{},"Objective: 50% book a 2nd session within 30 days.",[31,284,286],{"id":285},"monthly-maintain-sell-without-tiring","Monthly: maintain, sell without tiring",[36,288,289,292,295],{},[39,290,291],{},"Newsletter planning + useful content.",[39,293,294],{},"Responsible promotion (one per month max).",[39,296,297],{},"NPS if quarter is over.",[11,299,300],{},"Keep the rhythm constant, regularity takes precedence over “bumps”.",[11,302,303,304],{},"To save time, automate your sendings. Find out how to automate your coaching business: ",[18,305,307],{"href":306},"\u002Fblog\u002Fhow-to-automate-your-business-when-you-re-a-sports-coach","How to Automate Your Business When You're a Sports Coach",[23,309,311],{"id":310},"the-anatomy-of-an-email-that-converts-model-commented","The anatomy of an email that converts (model commented)",[11,313,314],{},"Each element has a role. Here is a reusable skeleton.",[31,316,318],{"id":317},"object-and-pre-header","Object and pre-header",[36,320,321,324],{},[39,322,323],{},"Object: benefit + concrete. Example: “3 slots this evening + 15 min plan”.",[39,325,326],{},"Pre-header: completes the subject. Example: “You choose, we reserve in 2 clicks”.",[11,328,329],{},"Measure the opening rate, keep the best formats.",[31,331,333],{"id":332},"hero-section-unique-promise","Hero section + unique promise",[36,335,336,339,342],{},[39,337,338],{},"Authentic image of your room or you in action.",[39,340,341],{},"1 clear promise: “Your first guided session, without pressure”.",[39,343,344],{},"1 CTA: “Book now”.",[11,346,347],{},"Avoid dual conversion paths that dilute attention.",[31,349,351],{"id":350},"social-proof-and-reassurance","Social proof and reassurance",[36,353,354,357],{},[39,355,356],{},"Noted opinions, quantified results, before\u002Fafter.",[39,358,359],{},"Reassure: “Beginner level welcome”, “8 places per course”.",[31,361,363],{"id":362},"final-cta-and-gentle-alternative","Final CTA and gentle alternative",[36,365,366,369],{},[39,367,368],{},"Main CTA identical to the one above.",[39,370,371],{},"Alternative: “Ask a question” to remove the brakes.",[31,373,375],{"id":374},"mobile-first-and-readability","Mobile first and readability",[36,377,378,381,384],{},[39,379,380],{},"Paragraphs of 1-3 sentences.",[39,382,383],{},"Large, contrasting buttons.",[39,385,386],{},"1 idea per email, 1 action expected.",[23,388,390],{"id":389},"simple-segmentation-that-changes-everything-even-with-a-small-base","Simple segmentation that changes everything (even with a small base)",[11,392,393],{},"No need for complex tools to better target.",[31,395,397],{"id":396},"_5-immediate-segments-to-create","5 immediate segments to create",[36,399,400,403,406,409,412],{},[39,401,402],{},"Hot prospect: clicked on a schedule last week.",[39,404,405],{},"Cold prospect: registered, never reserved.",[39,407,408],{},"New member: 1st session in the last 30 days.",[39,410,411],{},"Regular: 2+ sessions per month.",[39,413,414],{},"Inactive 30 days: no reservations for a month.",[31,416,418],{"id":417},"useful-data-to-collect-respectful","Useful data to collect (respectful)",[36,420,421,424,427],{},[39,422,423],{},"Main objective: health, performance, weight loss, mobility.",[39,425,426],{},"Preferred availability: morning, noon, evening, weekend.",[39,428,429],{},"Level: beginner, intermediate, advanced.",[31,431,433],{"id":432},"personalize-without-exhausting-yourself","Personalize without exhausting yourself",[36,435,436,439,442],{},[39,437,438],{},"Replace “hello” with the first name.",[39,440,441],{},"Adapt the sending time according to the availability window.",[39,443,444],{},"Show results close to their objective.",[31,446,448],{"id":447},"anti-fatigue-rules","Anti-fatigue rules",[36,450,451,454],{},[39,452,453],{},"Maximum 2 commercial emails per week per person.",[39,455,456],{},"Automatic pause 14 days after a promotion clicked but not purchased.",[23,458,460],{"id":459},"_6-ready-to-use-automations-save-time-sell-better","6 ready-to-use automations (save time, sell better)",[11,462,463],{},"Even with few resources, these scenarios work.",[31,465,467],{"id":466},"_1-capture-1st-reservation","1) Capture → 1st reservation",[36,469,470,473],{},[39,471,472],{},"Trigger: newsletter or questionnaire registration.",[39,474,475],{},"Sequence: welcome → slots → starter pack → useful content.",[31,477,479],{"id":478},"_2-post-purchase-habit","2) Post-purchase → habit",[36,481,482,485],{},[39,483,484],{},"Trigger: 1st session completed.",[39,486,487],{},"Sequence: bravo → 4-week plan → reminder D+14 → pack of 10.",[31,489,491],{"id":490},"_3-no-show-reprogramming","3) No-show → reprogramming",[36,493,494,497],{},[39,495,496],{},"Trigger: absence detected.",[39,498,499],{},"Sequence: “ are we rescheduling? » + 3 options + direct link.",[31,501,503],{"id":502},"_4-inactive-3045-days-smooth-return","4) Inactive 30\u002F45 days → smooth return",[36,505,506,509],{},[39,507,508],{},"Trigger: prolonged absence.",[39,510,511],{},"Sequence: reminder, return bonus, slot suggestion.",[31,513,515],{"id":514},"_5-birthday-milestones-loyalty-emotional","5) Birthday \u002F milestones → loyalty emotional",[36,517,518,521],{},[39,519,520],{},"Trigger: birthday \u002F 50th session.",[39,522,523],{},"Sequence: personalized message + little surprise.",[31,525,527],{"id":526},"_6-low-nps-catch-up","6) Low NPS → catch-up",[36,529,530,533],{},[39,531,532],{},"Trigger: NPS score ≤ 6.",[39,534,535],{},"Sequence: “we correct” + quick action + follow-up.",[11,537,538,539],{},"Want to unify offers, schedules, payments and messages without juggling between 5 tools? Discover EKKLO: ",[18,540,21],{"href":20},[23,542,544],{"id":543},"measure-and-optimize-what-really-matters","Measure and optimize: what really matters",[11,546,547],{},"Choose few indicators, but follow them every month.",[31,549,551],{"id":550},"kpis-to-follow","KPIs to follow",[36,553,554,557,560,563],{},[39,555,556],{},"Open rate: 30-50% depending on segment.",[39,558,559],{},"Click-through rate: 3-10%.",[39,561,562],{},"Reservations per 1000 sends.",[39,564,565,566,570],{},"Revenue per email (",[18,567,569],{"href":568},"\u002Fressources\u002Flexique-fitness\u002Frpe-rate-of-perceived-exertion","RPE",").",[31,572,574],{"id":573},"ab-useful-tests-1-variable-at-a-time","A\u002FB useful tests (1 variable at a time)",[36,576,577,580,583],{},[39,578,579],{},"Subject: benefit vs curiosity.",[39,581,582],{},"Sending time: 7am vs 7pm.",[39,584,585],{},"CTA: “Reserve” vs “Choose my slot”.",[31,587,589],{"id":588},"basic-hygiene","Basic hygiene",[36,591,592,595,598],{},[39,593,594],{},"Remove bounces and inactive 6 months.",[39,596,597],{},"Warm up the list before a big campaign.",[39,599,600],{},"Keep a ratio of 80% value \u002F 20% sales over the month.",[31,602,604],{"id":603},"winning-pace","Winning pace",[36,606,607,610,613],{},[39,608,609],{},"1 useful newsletter \u002F month.",[39,611,612],{},"1 responsible promo \u002F month.",[39,614,615],{},"1 key automation update \u002F quarter.",[11,617,618],{},"To remember",[36,620,621,624,627,630,633],{},[39,622,623],{},"Email is a profitable, stable and measurable lever for filling your slots.",[39,625,626],{},"7 email families cover the entire customer journey, from welcome to NPS.",[39,628,629],{},"A 90-day plan is enough to get started and create the habit.",[39,631,632],{},"Simple personalization + basic segmentation = better click-through rates.",[39,634,635],{},"Measure RPE and bookings, not just openness.",[23,637,639],{"id":638},"conclusion-your-next-concrete-step-starting-this-week","Conclusion: your next concrete step, starting this week",[31,641,643],{"id":642},"take-action-in-5-steps","Take action in 5 steps",[36,645,646,649,652,655,658],{},[39,647,648],{},"Create your opt-in list from your reservations and forms.",[39,650,651],{},"Set up the welcome sequence in 3 emails.",[39,653,654],{},"Schedule a D-1 reminder and a reminder inactive for 21 days.",[39,656,657],{},"Write a results-oriented monthly newsletter.",[39,659,660],{},"Monitor reservations by email and adjust.",[11,662,663,664],{},"EKKLO helps you centralize offers, planning, payments and messages to save time and increase your reservations. Get started here: ",[18,665,21],{"href":20},[31,667,669],{"id":668},"useful-resources-to-go-further","Useful resources to go further",[36,671,672,679],{},[39,673,674,675],{},"Create attractive offers that sell by email: ",[18,676,678],{"href":677},"\u002Fblog\u002Fcreate-attractive-package-offers-for-your-clients-when-you-are-a-sports-coach","Create Attractive Package Offers for Your Clients When You Are a Sports Coach",[39,680,681,682],{},"Accelerate your growth with an all-in-one platform: ",[18,683,21],{"href":20},{"title":685,"searchDepth":686,"depth":686,"links":687},"",2,[688,694,703,708,715,721,729,735],{"id":25,"depth":686,"text":26,"children":689},[690,692,693],{"id":33,"depth":691,"text":34},3,{"id":50,"depth":691,"text":51},{"id":65,"depth":691,"text":66},{"id":87,"depth":686,"text":88,"children":695},[696,697,698,699,700,701,702],{"id":94,"depth":691,"text":95},{"id":115,"depth":691,"text":116},{"id":136,"depth":691,"text":137},{"id":157,"depth":691,"text":158},{"id":178,"depth":691,"text":179},{"id":199,"depth":691,"text":200},{"id":209,"depth":691,"text":210},{"id":230,"depth":686,"text":231,"children":704},[705,706,707],{"id":237,"depth":691,"text":238},{"id":261,"depth":691,"text":262},{"id":285,"depth":691,"text":286},{"id":310,"depth":686,"text":311,"children":709},[710,711,712,713,714],{"id":317,"depth":691,"text":318},{"id":332,"depth":691,"text":333},{"id":350,"depth":691,"text":351},{"id":362,"depth":691,"text":363},{"id":374,"depth":691,"text":375},{"id":389,"depth":686,"text":390,"children":716},[717,718,719,720],{"id":396,"depth":691,"text":397},{"id":417,"depth":691,"text":418},{"id":432,"depth":691,"text":433},{"id":447,"depth":691,"text":448},{"id":459,"depth":686,"text":460,"children":722},[723,724,725,726,727,728],{"id":466,"depth":691,"text":467},{"id":478,"depth":691,"text":479},{"id":490,"depth":691,"text":491},{"id":502,"depth":691,"text":503},{"id":514,"depth":691,"text":515},{"id":526,"depth":691,"text":527},{"id":543,"depth":686,"text":544,"children":730},[731,732,733,734],{"id":550,"depth":691,"text":551},{"id":573,"depth":691,"text":574},{"id":588,"depth":691,"text":589},{"id":603,"depth":691,"text":604},{"id":638,"depth":686,"text":639,"children":736},[737,738],{"id":642,"depth":691,"text":643},{"id":668,"depth":691,"text":669},"tools","2026-01-08","Concrete guide for clubs and coaches: 7 marketing emails, 90-day sequences, models and KPIs for more reservations and loyalty. Take action.","md",false,"https:\u002F\u002Fassets.ekklo.com\u002Fblog\u002Fthumbnails\u002Femails-marketing-fitness-7-types-qui-boostent-vos-reservations.png","en",{},true,"\u002Fblog\u002Fen\u002Ffitness-marketing-emails-7-types-that-boost-your-bookings","emails-marketing-fitness-7-types-qui-boostent-vos-reservations",{"title":5,"description":741},"blog\u002Fen\u002Ffitness-marketing-emails-7-types-that-boost-your-bookings","eiSZy-5QU5imJPwYZSAeW0sl9C7NEuFA9f9nXYo7C8s",{"de":754,"en":755,"es":756,"fr":749,"it":757,"pt":758},"fitness-marketing-e-mails-7-typen-die-ihre-buchungen-steigern","fitness-marketing-emails-7-types-that-boost-your-bookings","emails-de-marketing-fitness-7-tipos-que-impulsan-tus-reservas","email-marketing-fitness-7-tipologie-che-aumentano-le-tue-prenotazioni","emails-de-marketing-fitness-7-tipos-que-aumentam-as-tuas-reservas",1787864063633]