[{"data":1,"prerenderedAt":635},["ShallowReactive",2],{"blog-en-fitness-marketing-12-strategies-for-finding-clients":3,"blog-trans-en-fitness-marketing-12-strategies-for-finding-clients":630},{"id":4,"title":5,"author":6,"body":7,"category":616,"date":617,"description":618,"extension":619,"featured":620,"image":621,"lang":622,"meta":623,"navigation":624,"path":625,"ref":626,"seo":627,"stem":628,"__hash__":629},"blog\u002Fblog\u002Fen\u002Ffitness-marketing-12-strategies-for-finding-clients.md","Fitness Marketing: 12 Strategies for Finding Clients","Clément Verhille",{"type":8,"value":9,"toc":561},"minimark",[10,14,22,27,32,42,46,54,58,66,70,78,86,90,94,102,106,114,118,129,133,141,145,149,157,161,172,176,184,188,196,203,207,211,219,223,231,235,243,247,257,261,265,273,277,285,289,297,301,309,316,320,324,332,336,344,348,356,360,368,372,376,396,400,408,412,423,430,434,442,446,450,464,468,482,486,500,504,520,524,541,545,550],[11,12,13],"p",{},"You are a sports coach, studio or small venue and you want more clients without working 70 hours\u002Fweek. Here is a simple, testable and measurable fitness marketing plan, divided into 12 ready-to-use strategies.",[11,15,16,17],{},"Quick tip: centralize your offers, your schedules, your payments and your customer follow-up on the EKKLO platform to save time and better convert your prospects. Learn more about EKKLO: ",[18,19,21],"a",{"href":20},"\u002F","EKKLO",[23,24,26],"h2",{"id":25},"_1-choose-a-clear-niche-and-an-irresistible-promise","1) Choose a clear niche and an irresistible promise",[28,29,31],"h3",{"id":30},"define-a-precise-persona","Define a precise persona",[33,34,35,39],"ul",{},[36,37,38],"li",{},"Example: \"Young mothers - 30-40 years old - objective: -6 kg in 12 weeks without a gym.\"",[36,40,41],{},"Location, time constraints, pain, brakes, budget: write them down.",[28,43,45],{"id":44},"identify-the-urgent-problem","Identify the urgent problem",[33,47,48,51],{},[36,49,50],{},"Current pain: lack of energy, back pain, lack of time.",[36,52,53],{},"Measure the cost of inaction: euros spent, pain persistent, fatigue.",[28,55,57],{"id":56},"make-a-promise-and-proof","Make a promise and proof",[33,59,60,63],{},[36,61,62],{},"Promise: \"-6 kg in 12 weeks, without long cardio, 3 sessions of 30 minutes\".",[36,64,65],{},"Proof: 3 customer testimonials + before\u002Fafter photos + figures (adherence, average losses).",[28,67,69],{"id":68},"create-an-offer-signature","Create an offer signature",[33,71,72,75],{},[36,73,74],{},"Include: training plan, simple nutrition, check-ins, partial guarantee.",[36,76,77],{},"Clear packaging: 12 weeks, prices, terms, bonuses (posture workshop, e-book recipe).",[11,79,80,81,85],{},"Need help to define your positioning? Practical guide for ",[18,82,84],{"href":83},"\u002Fblog\u002Fhow-to-find-your-niche-when-you-re-a-sports-coach","find your profitable sports coach niche",".",[23,87,89],{"id":88},"_2-build-an-online-ecosystem-that-converts-not-just-looks-pretty","2) Build an online ecosystem that converts (not just “looks pretty”)",[28,91,93],{"id":92},"a-oriented-offer-page-results","A oriented offer page results",[33,95,96,99],{},[36,97,98],{},"Structure: Problem - Promise - Evidence - Plan - Price - FAQ.",[36,100,101],{},"Add a unique CTA: \"Book a discovery call\" or \"Start trial\".",[28,103,105],{"id":104},"credible-social-proof","Credible social proof",[33,107,108,111],{},[36,109,110],{},"5 to 10 detailed reviews (objective, before\u002Fafter, concrete results, deadline).",[36,112,113],{},"Short videos: 30-60 seconds, portrait format.",[28,115,117],{"id":116},"local-seo-in-20-minutesweek","Local SEO in 20 minutes\u002Fweek",[33,119,120,126],{},[36,121,122,123,125],{},"Optimize your Google Business listing (recent photos, services, schedules, EKKLO booking link: ",[18,124,21],{"href":20},").",[36,127,128],{},"Post 1 news\u002Fweek and respond to all reviews within 48 hours.",[28,130,132],{"id":131},"frictionless-booking","Frictionless booking",[33,134,135,138],{},[36,136,137],{},"Buttons visible on site, networks, Google listing: \"Book\".",[36,139,140],{},"Connected calendar + confirmation and reminder automatic.",[23,142,144],{"id":143},"_3-content-that-attracts-and-transforms-from-feed-to-reservations","3) Content that attracts and transforms (from feed to reservations)",[28,146,148],{"id":147},"minimalist-editorial-calendar","Minimalist editorial calendar",[33,150,151,154],{},[36,152,153],{},"3 pillars: pedagogy (educate), behind the scenes (humanize), evidence (reassure).",[36,155,156],{},"Rhythm: 3 posts\u002Fweek + 1 story\u002Fday + 1 live\u002Ffortnight.",[28,158,160],{"id":159},"formats-that-convert","Formats that convert",[33,162,163,166,169],{},[36,164,165],{},"Carousel \"mistakes to avoid\" + comment CTA.",[36,167,168],{},"Reels \"before\u002Fafter\" + reservation CTA.",[36,170,171],{},"Q\u002FA stories + direct link to your schedule.",[28,173,175],{"id":174},"clear-ctas-one-by-content","Clear CTAs, one by content",[33,177,178,181],{},[36,179,180],{},"Example: \"Type 'PLAN' in the comments to receive the guide.\"",[36,182,183],{},"Redirect to your offer page or your EKKLO appointment booking.",[28,185,187],{"id":186},"save-time-with-ai","Save time with AI",[33,189,190,193],{},[36,191,192],{},"Script type: Hook - Proof - Tip - CTA.",[36,194,195],{},"Tools: brainstorming of angles, outlines, captions; you keep the human touch.",[11,197,198,199,85],{},"To go faster on the networks, read: ",[18,200,202],{"href":201},"\u002Fblog\u002Fhow-to-create-insta-or-tiktok-content-with-ai-when-you-re-a-sports-coach","Create Insta or TikTok content with AI when you are a coach",[23,204,206],{"id":205},"_4-acquisition-active-partnerships-events-and-micro-influence","4) Acquisition active: partnerships, events and micro-influence",[28,208,210],{"id":209},"win-win-local-partnerships","Win-win local partnerships",[33,212,213,216],{},[36,214,215],{},"Targets: osteo, physiotherapist, healthy café, sports store, nursery, local business.",[36,217,218],{},"Offer: free workshop + partner code + 10% per referred customer.",[28,220,222],{"id":221},"low-priced-discovery-offer-friction","Low-priced discovery offer friction",[33,224,225,228],{},[36,226,227],{},"Example: \"Test week 2 sessions + assessment 30 min = €29\".",[36,229,230],{},"Objective: live the experience, not make immediate figures.",[28,232,234],{"id":233},"local-micro-influence","Local micro-influence",[33,236,237,240],{},[36,238,239],{},"3 to 10 micro-creators (3-20k subscribers), aligned profile, audience local.",[36,241,242],{},"Collaboration: session + unique code + free place in a challenge.",[28,244,246],{"id":245},"events-that-fill-your-pipe","Events that fill your pipe",[33,248,249,254],{},[36,250,251,252,125],{},"Monthly park bootcamp, 30 places, registration via EKKLO (",[18,253,21],{"href":20},[36,255,256],{},"Collect first name + email + objective; send a plan 7 days post-event.",[23,258,260],{"id":259},"_5-convert-better-discovery-call-objections-offers-and-pricing","5) Convert better: discovery call, objections, offers and pricing",[28,262,264],{"id":263},"conduct-a-20-minute-call","Conduct a 20-minute call",[33,266,267,270],{},[36,268,269],{},"70% questions, 30% pitch. Understand goal, obstacles, history, schedule.",[36,271,272],{},"Reformulate and propose only 1 suitable offer, not 4.",[28,274,276],{"id":275},"handle-objections-without-forcing","Handle objections without forcing",[33,278,279,282],{},[36,280,281],{},"\"It's expensive\": anchor the value, split the payment, partial guarantee.",[36,283,284],{},"\"No time\": offer 2×30 min + 10 min home routines.",[28,286,288],{"id":287},"packaging-and-pricing","Packaging and pricing",[33,290,291,294],{},[36,292,293],{},"Best practice: 3 levels (Essential, Standard, Premium) with increasing value.",[36,295,296],{},"Differentiating bonuses: unlimited check-in, personalized videos, private group access.",[28,298,300],{"id":299},"monitoring-scripts","Monitoring scripts",[33,302,303,306],{},[36,304,305],{},"D+1: reminder of the proposed plan + testimony.",[36,307,308],{},"D+4: targeted free resource + new call availability.",[11,310,311,312,85],{},"Need offer ideas? See: ",[18,313,315],{"href":314},"\u002Fblog\u002Fcreate-attractive-package-offers-for-your-clients-when-you-are-a-sports-coach","Create attractive offers and packages for your clients",[23,317,319],{"id":318},"_6-activation-rapid-results-and-loyalty","6) Activation, rapid results and loyalty",[28,321,323],{"id":322},"onboarding-48-hours","Onboarding 48 hours",[33,325,326,329],{},[36,327,328],{},"Welcome message + checklist + planning access + 1st measurable objective.",[36,330,331],{},"Starter kit: 3 min video on the method + 3 simple habits.",[28,333,335],{"id":334},"quick-wins-from-the-1st-week","Quick wins from the 1st week",[33,337,338,341],{},[36,339,340],{},"Objective: feel a tangible benefit (better sleep, less pain).",[36,342,343],{},"Communication: congratulate, share a mini-assessment with a simple graph.",[28,345,347],{"id":346},"monitoring-and-accountability","Monitoring and accountability",[33,349,350,353],{},[36,351,352],{},"Weekly check-ins: perceived load, pain, mood, adherence.",[36,354,355],{},"Numerical adjustments: +5% volume, -10% if fatigue high.",[28,357,359],{"id":358},"loyalty-and-sponsorship","Loyalty and sponsorship",[33,361,362,365],{},[36,363,364],{},"\"1 friend = 1 week free\" or \"-15% next month\" program.",[36,366,367],{},"Quarterly customer events: testing, challenges, nutrition workshops.",[23,369,371],{"id":370},"_7-automate-and-measure-to-scale-without-burning-out","7) Automate and measure to scale without burning out",[28,373,375],{"id":374},"the-6-kpis-to-monitor-every-week","The 6 KPIs to monitor every week",[33,377,378,381,384,387,390,393],{},[36,379,380],{},"Leads generated",[36,382,383],{},"Reservation rate",[36,385,386],{},"No-show rate",[36,388,389],{},"Conversion rate",[36,391,392],{},"Average basket \u002F LTV",[36,394,395],{},"Retention rate at 3\u002F6 months",[28,397,399],{"id":398},"simple-and-traceable-funnel","Simple and traceable funnel",[33,401,402,405],{},[36,403,404],{},"Source (post\u002Fpartner) → Offer page → Booking → Call → Sale.",[36,406,407],{},"UTM + dashboard: identify the most profitable source.",[28,409,411],{"id":410},"useful-automations","Useful automations",[33,413,414,417,420],{},[36,415,416],{},"SMS\u002Femail reminders for sessions and calls.",[36,418,419],{},"Post-event and post-trial sequences.",[36,421,422],{},"Automatic billing and follow-ups.",[11,424,425,426,85],{},"Speed up with this guide: ",[18,427,429],{"href":428},"\u002Fblog\u002Fhow-to-automate-your-business-when-you-re-a-sports-coach","Automate your business when you are a sports coach",[28,431,433],{"id":432},"budget-and-monthly-iteration","Budget and monthly iteration",[33,435,436,439],{},[36,437,438],{},"70\u002F20\u002F10 rule: 70% winning channel, 20% testing, 10% innovation.",[36,440,441],{},"Every month: stop what doesn't work, double what works.",[23,443,445],{"id":444},"examples-of-ready-to-use-plans-copy-paste-adapt","Examples of ready-to-use plans (copy-paste, adapt)",[28,447,449],{"id":448},"_12-week-weight-loss-plan-young-parents","\"12-week weight loss plan - Young parents\"",[33,451,452,455,458,461],{},[36,453,454],{},"Promise: -6 to -8 kg in 12 weeks, 3×30 min",[36,456,457],{},"Price: €249\u002Fmonth x3, guarantee -3 kg otherwise 4th month free",[36,459,460],{},"Channels: local SEO + nursery partnerships + Reels testimonials",[36,462,463],{},"KPI: 20 leads\u002Fmonth → 12 reservations → 6 sales (30%)",[28,465,467],{"id":466},"performance-running-10-km-sub-50-plan","\"Performance running - 10 km sub 50'\" plan",[33,469,470,473,476,479],{},[36,471,472],{},"Promise: -3 to -5 min in 10 weeks, 2 tracks + 1 PPG + nutrition plan",[36,474,475],{},"Price: €199\u002Fmonth, VMA test included",[36,477,478],{},"Channels: local running club, sports store workshop, Strava group",[36,480,481],{},"KPI: 15 leads\u002Fmonth → 8 reservations → 4 sales",[28,483,485],{"id":484},"pain-free-back-office-plan","\"Pain-free back - Office\" plan",[33,487,488,491,494,497],{},[36,489,490],{},"Promise: -60% pain in 8 weeks, 10 min\u002Fday",[36,492,493],{},"Price: €149\u002Fmonth, posture hotline",[36,495,496],{},"Channels: companies, osteo, LinkedIn carousel pedagogy",[36,498,499],{},"KPI: 10 leads\u002Fmonth → 6 reservations → 3 sales",[23,501,503],{"id":502},"simple-tools-to-execute","Simple tools to execute",[33,505,506,509,514,517],{},[36,507,508],{},"Site and offer page: clear, mobile-first, with social proof.",[36,510,511,512],{},"Reservation and payments: centralize via EKKLO to reduce no-shows and collect without friction: ",[18,513,21],{"href":20},[36,515,516],{},"Light CRM: prospect tracking, automated reminders, tags by source.",[36,518,519],{},"Content: reusable templates, batched filming 2 hours\u002Fweek.",[23,521,523],{"id":522},"keep-in-mind","Keep in mind",[33,525,526,529,532,535,538],{},[36,527,528],{},"A clear niche + a proven promise beats “coaching for everyone”.",[36,530,531],{},"Your offer page must prove, reassure and convert in one click.",[36,533,534],{},"Local micro-partnerships bring warm, regular leads.",[36,536,537],{},"Measure 6 key KPIs, automate callbacks and follow-ups.",[36,539,540],{},"Double the channels that perform, quickly cut the rest.",[23,542,544],{"id":543},"conclusion-move-from-intention-to-execution-today","Conclusion: move from intention to execution (today)",[11,546,547,548],{},"Choose 3 strategies above, plan them over 4 weeks and measure your results. To centralize your offers, your schedules, your payments and your monitoring, create your space on EKKLO: ",[18,549,21],{"href":20},[11,551,552,553,556,557,85],{},"Want to boost conversion with irresistible offers? Follow this step-by-step guide: ",[18,554,555],{"href":314},"Design attractive offers and packages",". And if you're just starting out, also find out how to get your first clients: ",[18,558,560],{"href":559},"\u002Fblog\u002Fhow-to-get-your-first-3-clients-when-you-start-as-a-sports-coach","first 3 clients when you start",{"title":562,"searchDepth":563,"depth":563,"links":564},"",2,[565,572,578,584,590,596,602,608,613,614,615],{"id":25,"depth":563,"text":26,"children":566},[567,569,570,571],{"id":30,"depth":568,"text":31},3,{"id":44,"depth":568,"text":45},{"id":56,"depth":568,"text":57},{"id":68,"depth":568,"text":69},{"id":88,"depth":563,"text":89,"children":573},[574,575,576,577],{"id":92,"depth":568,"text":93},{"id":104,"depth":568,"text":105},{"id":116,"depth":568,"text":117},{"id":131,"depth":568,"text":132},{"id":143,"depth":563,"text":144,"children":579},[580,581,582,583],{"id":147,"depth":568,"text":148},{"id":159,"depth":568,"text":160},{"id":174,"depth":568,"text":175},{"id":186,"depth":568,"text":187},{"id":205,"depth":563,"text":206,"children":585},[586,587,588,589],{"id":209,"depth":568,"text":210},{"id":221,"depth":568,"text":222},{"id":233,"depth":568,"text":234},{"id":245,"depth":568,"text":246},{"id":259,"depth":563,"text":260,"children":591},[592,593,594,595],{"id":263,"depth":568,"text":264},{"id":275,"depth":568,"text":276},{"id":287,"depth":568,"text":288},{"id":299,"depth":568,"text":300},{"id":318,"depth":563,"text":319,"children":597},[598,599,600,601],{"id":322,"depth":568,"text":323},{"id":334,"depth":568,"text":335},{"id":346,"depth":568,"text":347},{"id":358,"depth":568,"text":359},{"id":370,"depth":563,"text":371,"children":603},[604,605,606,607],{"id":374,"depth":568,"text":375},{"id":398,"depth":568,"text":399},{"id":410,"depth":568,"text":411},{"id":432,"depth":568,"text":433},{"id":444,"depth":563,"text":445,"children":609},[610,611,612],{"id":448,"depth":568,"text":449},{"id":466,"depth":568,"text":467},{"id":484,"depth":568,"text":485},{"id":502,"depth":563,"text":503},{"id":522,"depth":563,"text":523},{"id":543,"depth":563,"text":544},"tools","2026-01-09","Discover 12 actionable fitness marketing strategies to attract more customers, increase your revenue and save time, step by step.","md",false,"https:\u002F\u002Fassets.ekklo.com\u002Fblog\u002Fthumbnails\u002Fmarketing-fitness-12-strategies-pour-trouver-des-clients.png","en",{},true,"\u002Fblog\u002Fen\u002Ffitness-marketing-12-strategies-for-finding-clients","marketing-fitness-12-strategies-pour-trouver-des-clients",{"title":5,"description":618},"blog\u002Fen\u002Ffitness-marketing-12-strategies-for-finding-clients","0iVl2FNwu0vVPmj3B9daCzc3fr3R3bPH-6ggo9jsZmQ",{"de":631,"en":632,"es":633,"fr":626,"it":634,"pt":633},"fitness-marketing-12-strategien-um-mehr-kunden-zu-gewinnen","fitness-marketing-12-strategies-for-finding-clients","marketing-fitness-12-estrategias-para-encontrar-clientes","marketing-fitness-12-strategie-per-trovare-clienti",1787864063619]